How to manage consumer research

1. HOW TO EXCEL IN
CONSUMERS BEHAVIOUR
IN THE HEART
OF GAME CHANGING
BUSINESSES
Cyril Jamelot

2. THE WORLD IS CHANGING

3. IN THE SOCIAL ERA
CONSUMERS GO ,
THEY ARE DIGITAL
AND EXPECT A
RELATIONSHIP
WITH THE BRAND

4. SOME HAVE ADAPTED THEIR
STRATEGY

5. STILL FASTER MOVING TRIBES
ARE

6. JOHN IS A 50 YEARS OLD
BANKER, WHY DOES HARLEY
DAVIDSON TOUCH HIM?

7. HOW TO MATCH WITH YOUR
CONSUMERS IN THIS ERA?

8. HOW TO TAKE THE
CONTROL BACK ON THE
BRAND PERCEPTION?

9. HOW TO REACT FAST OR
ANTICIPATE?

10. HOW TO BE A GAME CHANGER
IN A FAST CHANGING WORLD?

11. HOW TO MANAGE CONSUMERS
BEHAVIOUR?
WITH INNOVATIVE WAYS TO
UNDERSTAND THEM

12. WE HAVE TO ADAPT

13. HOW TO ADAPT
AND TOUCH JOHN?

14. RESEARCH IS ABOUT TOUCHING
JOHN IN THE HEART WHEN…
…INNOVATING
DEFINING RETAIL STRATEGY
POSITIONING THE BRAND
COMMUNICATING
PLANNING MEDIA

15. RESEARCH IS ABOUT FASTER
AND BETTER ADAPTATION
THROUGH:
CREATIVE OUTPUT…
STATE OF THE ART
SEGMENTATION
CONSUMER CENTRIC
STRATEGY
PERTINENT INTERPRETATION
ADAPTED TOOLS

16. 10 RESEARCH SUCCES RULES:
FEEL BEFORE ANALYSING
GREAT MATERIAL
PRAGMATIC & STRATEGIC
RECOS
NO BRAND FLATTERING
REPORTS
INSPIRING BRIEFING

17. 10 RESEARCH SUCCES RULES:
USE FOR GUIDANCE NOT
DECISION
DO NOT BE TOO PSYCHOLOGIC
DO WORKSHOPS WITH RESULTS
SMALL & TO THE POINT REPORTS
CHALLENGE INSPIRING INSIGHTS

18. CYRIL JAMELOT
Cyril Jamelot is a marketing and communication lover
He started in international marketing and consumer research
amongst strong brands such as Yoplait, Coca-Cola UK &
Belgium, and Alpro
He is now owning Sens21 and Morpho Blue, being an
international marketing consultant, a trainer as well as a
professor in Solvay and Ichec business schools and a
keynote speaker
His ambition is to boost brands and the people building and
guiding them through training and creative moderation to
move from chrysalis to butterfly