Joey Cable designed a logo and poster to represent himself and his goals. For the logo, he chose the color yellow to represent growth and a circle to show he cares about others' success. His poster features a quote by Wladimir Klitschko as inspiration for accomplishing goals through hard work. The handwritten font makes the quote feel personal and the blue color allows it to stand out against the skyscraper backdrop in the image.

1. Defending My Design
By Joey Cable

2. My Logo PICTURE

3. Why the color(s)?
• I wanted to use the color yellow because it
represents spreading and growing which is
what I want to do.

4. Why the shape(s)?
• I chose the circle because I’m a person who
cares a lot for other people and wants them to
succeed with me.

5. My Poster PICTURE

6. Why the quote?
• Wladimir is someone I look up to in a lot of
ways not only as a boxer but as someone who
has accomplished a lot from small beginnings
which is something everyone can admire.

7. Why the picture?
• From the quote I imagined someone climbing
to the top of the sky scraper by a nearly
infinite amount of stairs and when he gets to
the top he feels an amazing amount of
accomplishment while the person who started
at the top didn’t appreciate it enough and
jumped straight to the ground.

8. Why the font?
• I wanted to make the quote feel personal and
inspiring so I used one to make it look like
someone wrote it by hand.

9. Why the font color?
• I wanted to the font to be easily seen against
the sky but also blend into the sky scraper
almost giving it a natural feel.

10. Why the font color?
• I wanted to the font to be easily seen against
the sky but also blend into the sky scraper
almost giving it a natural feel.