Graphene Frontiers is working to commercialize a graphene production process that can produce higher quality material at a lower cost than other methods. They conducted customer discovery calls and learned that material sales may be more difficult than licensing, cost of production is more important than originally thought, and they need to network more aggressively to get feedback from potential partners and customers. They identified three potential customer segments - transparent conductors, chemical/bio sensors, and thermal management - but need to conduct more interviews to validate these segments and understand customer needs, pricing, and quantities. Based on initial feedback, they will update their business model canvas to refine their value proposition and focus on addressing cost of production.

2. The Business Model Canvas Low Cost Thermal Mgmt Solutions Direct Sales Scale up IP Equipment Mfg Direct Sales/Travel Transparent Conduct. (Touch) Chem/Bio Sensor Education Service/Maint. License Higher Quality Large Area “ Industrializable” License/Royalty Capital equipment Lab space Personnel CVD Equipment Facilities/Lab Customization Universities Downstream fabrication companies Intermediate product