Evaulation of questionnaires

3. “ yes, it had the brand clip of paramount which gave it a feel of similarity. Also the quick shots, which are often shown in a film trailer” “ it introduced the protagonist, got a feel of what the film is going to be” “ Yes it establishes the character and location” “ You want to know who he is, he looks mysterious and it leaves enigmas” 100%

4. 2) Does anything make it different or does it stand out from the typical? How? Feedback on this question told our group that the snow added to the fantasy element. We were told that this was quite creative as well as the use of the dance studio for our martial arts scene, giving the video a different atmosphere. However criticism was also given. We were told that we did not need all the special effects although the shine on the sword was effective. Some people were indifferent, believing that it did not vary from a typical trailer. The shot of the main protagonist was commented on as being different, giving something new and interesting to the audience. However the audience has its limits. One comment added a biased opinion to the feedback. This person did not have much to say because fantasy was not their type of genre and they had not watched many fantasy films. It was also commented that it was different as we did not included a voice over which it typically used in teaser trailers.

5. “ Not really except for the fact that it did not need all the special effects as it looked quite effective with just simple ones” “ Not really. However Fantasy is not my type of film” “ Not really. Just a typical teaser trailer” “ Yes, there was no voice over talking which there usually is in a film trailer” “ When he is sliding down the snow in fast pace that was really good” “ Longer than a typical teaser trailer”

6. 3)Does it work? Why? Feedback on this question told my group that our filming techniques and shots made our trailer effective. Many people noted that it made them want to keep watching and that the soundtrack was very powerful. The use of shots also created enigmas, typical of a teaser trailer. We have been told that we followed the conventions, the elements that people come to expect from the fantasy genre.

7. Why? “ Yes as it builds enigmas” “ Yes the Mise en scene was perfect (especially the snow) the costume and the music” “ It does because it is replaced with good music which works well with the theme and parallels the genre” “ Makes you want to watch the film” “ ...The ninja was wearing trainers”

10. 5)Could this product be stronger? As of typical teaser trailers, a date for release usually comes at the end of the video. We did not have this so it produced criticism. Some people believed we should have had a martial arts fight instead of just a training scene. A comment suggested we should have a wider variation of locations for our shots.

11. “ The trainers thing...” How so? “ It could have more martial arts people, maybe fighting each other” “ It could have a release date on it” “ Too long” “ Maybe more locations?”

12. 6)Do you think the pace of the video is typical of this kind of product? When my comments came back, feedback told us that the pace was very good, also saying that the music pace fit very well with the action. There were one or two comments that suggested to us that we could have made the pace a little faster.

13. “ Yes although the pace could have been a little faster” “ Teaser trailers are quick and to the point which is exactly what Lone Wolfe was like”

15. I believe that our products and video project were quite successful, however even the best creations have glitches and flaws Could have taken more care with costume. Trainers were all too visible and it got much criticism There was a possibility that more martial artists would have improved the performance quality. Brand image was clear. Viewers could make a clear link from our brand image to our video, The Lone Wolfe image linking well to the fantasy genre