This presentation was presented by Grant Lehman of The McCormick Group to our Spring 2012 Mentoring Program.

1. The AMADC
Marketers Helping Marketers Mentor Program
Spring 2012
Co-chairs –
Wendy Roan and Michael Grove
EFFECTIVE CAREER
DEVELOPMENT STRATEGIES
Grant Lehman
Managing Consultant
The McCormick Group

2. Learning Objectives
2
 Being Strategic in a Job Search
 Resume Best Practices
 Focused Career Development Plan
 Networking Plan
 Describe your Competencies
Succinctly with Examples
 Personal Branding

3. Being Strategic in a Job Search
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"Strategy is the direction and scope over the long-term which achieves
advantage through its configuration of resources within a challenging
environment, to meet the needs of markets and to fulfill stakeholder
expectations".
Simply put…
Strategy is a carefully designed plan of action designed to
serve a particular purpose or advantage and achieve a
vision.

4. Resume Best Practices
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“It’s your marketing piece”
 Functional, Chronological or a Combination
 Targeted
 Clear and concise
 1 page versus 2 or more
 Error free

5. Focused Career Development Plan
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“Most companies won’t hire an outfielder when
they need a pitcher”
 Create value
 Be realistic
 Aim straight
 Be flexible
 Don’t under value yourself in the market

6. Networking Plan
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“Where do you spend your time looking?”
Get a Business Card
Prepare an Elevator Pitch
 Traditional ways
 Trade groups
 Social media and networking
 College ties are binding
 Give to get – Reciprocity!
 Follow up and say Thanks!

7. Interviewing strategies:
How to Prepare
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The “Tell me about yourself” question.
 Behavioral and Situational Questions
 Be Prepared – Study the Company and People
 Dress for success
 Be a good listener, take notes
 Telephone interviewing
 The meal interview
 Follow-up and thank you notes

8. Describe your Competencies
Succinctly with Examples
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“ This is where the preparation really comes into
play”
 Try to best assess what the company is looking for
 Any information on company culture will be helpful
 Have good examples of how your experience fits

9. Personal Branding
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“Where reputation meets reward”
 What others think about you.
 What do the performance reviews say?
 References-what will they tell the company
where you have applied?

10. Effective Career Development Strategies
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Thank You
Q&A
Grant Lehman
Managing Consultant
The McCormick Group