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Expert Commentary                                                                            PE Manager | MAY 2012 | Issue 93




PORTFOLIO EXECUTIVES



Star search
The 10 commandments for successfully hiring portfolio company executives is unveiled by Morgan
Samuels partner Struan Scott

“I don’t know if the CEO is going to          Others have hired former senior retained
make it. I am going to give her a few         search professionals. And some firms
more months to turn it around.”               have a COO skilled in HR who works
                                              closely with portfolio companies. Best
“For one of my portfolio companies, I         in class firms leverage this HR expert
have had to change the CEO three times        to lift the performance of the executives
in five years; company performance is         and HR leads within the portfolio
significantly lagging expectations.”          companies. Best practices will often
                                              be shared across companies informally
“The CEO was a disastrous hire. He was        or through regularly scheduled events.
a terrible culture fit; we didn’t do a good   They also drive improved performance
job of assessing him.”                        through better organisational design,
                                              compensation, executive coaching,
I hear similar horror stories from private    hiring, etc.
equity professionals on a weekly basis.                                                      Scott: a seeker of ‘rock star’ calibre talent
Fortunately the solution to these issues      2. Before you launch a search
is easy. Private equity firms need to         for an executive, develop a clear
view hiring as a deliberate, strategic,       understanding of the critical                  use the key drivers of success to accelerate
and rigorous process. This will enable        drivers of success                             a quick start and monitor progress.
firms to hire “rock stars” who will           Determine which sort of leader is
drive phenomenal portfolio company            appropriate for this stage of your             3. Ensure all key stakeholders
performance.                                  business. For example, for a turnaround        agree on the key drivers of success
                                              a command and control style might be           Sponsors as well as key levels of
Consider the following 10 commandments to     more appropriate than an empowerment           management should agree what a great
achieve human capital success:                leadership style.                              candidate will look like before you
                                                 What is unique about your culture?          start your search. This is particularly
1. Hire a senior resource                     What sort of executive will be effective?      important for club deals.
dedicated to human capital                    What sort of person will be motivated
issues. GPs embrace creating                  to tough out the hard times?                   4. Develop a system to track
centres of excellence for IT and                 Develop key metric driven objectives        the performance of each senior
Procurement. The same should                  that the hired candidate will need             level search conducted at every
apply for HR                                  to achieve in the next 24 months.              portfolio company and adjust
Human Resources isn’t as easy as it           Understand that just because a candidate       your hiring strategies accordingly
sounds. Often portfolio companies do not      has delivered similar objectives in the past   I recently spoke with two of the largest
have the resources to hire and develop        does not mean they will be successful at       private equity firms about their approach.
world class HR talent. Some private           your company – leadership acumen and           One tracks the type of search and the fee
equity firms have hired former Fortune        cultural fit are crucial.                      charged and they are noticing they have
500 chief human resources officers.              When you have hired your candidate,         been awarding searches to a recruiting


20
Expert Commentary




firm that charges the lowest price even           Many search firms will take your          the key objectives for the role. If
though the performance of the executives          position description, tell you they       you don’t like the plan, don’t hire
placed has been terrible. Another has             know what you need, disappear             them
been tracking the number of searches              for months, return with some
each recruiting firm has done and they            candidates, and tell you to pick one.     8. Be thoughtful about references
have been awarding searches based              •	 Do they truly conduct original            Combine references provided by the
on the number of searches previously              research? Some will tout their large      candidate with “blind” references. Ensure
awarded even though the performance               database and research capabilities        the people providing the references
of the executives hired has been woeful.          only to end up just recycling             understand the key objectives for the
                                                  resumes.                                  role and the company culture. Talk to
5. Avoid getting burned by                     •	 How do they attract candidates?           supervisors, peers, reports, clients, etc.
retained search firms. Key                        Don’t just go off the perceived status
questions to consider:                            of the firm’s brand.                      9. Continue to assess your finalist.
  •	 Does the firm show you their              •	 Can they demonstrate a combination        Be wary if your finalist demonstrates
     most senior partners and “bait and           of science, art, and resources in their   high ego needs. Pay attention to how they
     switch” with junior resources?               approach to assessment? What are          negotiate their offer. If they are selfish
  •	 Does the search firm view this               their assessment strategies? Don’t        and overly demanding, you should walk
     search as importantly as you do?             rely on people who say “Trust me          away.
  •	 What is the firm’s closure rate?             – I have been interviewing for 30
     Some of the best known search                years.”                                   10. Don’t underestimate the
     firms only successfully close around                                                   importance of executive coaching.
     80 percent of their searches.           6. Be thoughtful and strategic                 A private equity human capital-focused
  •	 How quickly do they close searches?     about how you interview                        operating partner recently shared
  •	 What other private equity firms         candidates. “Gut feel” doesn’t                 that the COO at one of his portfolio
     have they worked for? Reach out         usually work                                   companies performed very poorly for
     directly to these other firms for       Craft behavioral interview questions to        the first year. The COO overanalysed
     validation of value provided by the     understand:                                    everything and couldn’t make a decision.
     search firm.                              •	 How the candidate will meet key           The operating partner started coaching
  •	 Does the firm offer flexible pricing         objectives for the role                   the COO. He also guided the CEO on
     based on their and/or the executive’s     •	 Cultural fit                              the best way to manage the COO and
     performance?                              •	 Track record and how it was               in a few months the COO became an
  •	 Do they listen? What is their                achieved (e.g. have they always had       exceptional performer.
     process for understanding your               a strong brand name and resources            If you use the same level of rigour
     portfolio company’s strategic                to help them)                             in hiring as you do when purchasing
     business objectives and culture?          •	 Motivation                                companies, your hiring success can
                                               •	 Potential derailers (e.g. pressure        only improve. The right human capital
                                                  from family and friends not to            strategy can be the difference between
                                                  relocate)                                 a fair return on investment and an
       Be wary if your                         Create a feedback process – once the         exceptional one. n
finalist demonstrates                        candidate has been hired, look over your
high ego needs…If they                       notes to see trends in how good and bad        Struan Scott leads the private equity practice
                                             hires answer questions.                        at Morgan Samuels, a human capital
are selfish and                                                                             consulting firm focused on retained executive
overly demanding, you                        7. Ask your finalist to present                search. Struan can be reached at sscott@
should walk away                             their plan for how they will meet              morgansamuels.com


                                                                                                                                      21
www.privateequitymanager.com

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Successfully hiring portfolio company executives

  • 1. Expert Commentary PE Manager | MAY 2012 | Issue 93 PORTFOLIO EXECUTIVES Star search The 10 commandments for successfully hiring portfolio company executives is unveiled by Morgan Samuels partner Struan Scott “I don’t know if the CEO is going to Others have hired former senior retained make it. I am going to give her a few search professionals. And some firms more months to turn it around.” have a COO skilled in HR who works closely with portfolio companies. Best “For one of my portfolio companies, I in class firms leverage this HR expert have had to change the CEO three times to lift the performance of the executives in five years; company performance is and HR leads within the portfolio significantly lagging expectations.” companies. Best practices will often be shared across companies informally “The CEO was a disastrous hire. He was or through regularly scheduled events. a terrible culture fit; we didn’t do a good They also drive improved performance job of assessing him.” through better organisational design, compensation, executive coaching, I hear similar horror stories from private hiring, etc. equity professionals on a weekly basis. Scott: a seeker of ‘rock star’ calibre talent Fortunately the solution to these issues 2. Before you launch a search is easy. Private equity firms need to for an executive, develop a clear view hiring as a deliberate, strategic, understanding of the critical use the key drivers of success to accelerate and rigorous process. This will enable drivers of success a quick start and monitor progress. firms to hire “rock stars” who will Determine which sort of leader is drive phenomenal portfolio company appropriate for this stage of your 3. Ensure all key stakeholders performance. business. For example, for a turnaround agree on the key drivers of success a command and control style might be Sponsors as well as key levels of Consider the following 10 commandments to more appropriate than an empowerment management should agree what a great achieve human capital success: leadership style. candidate will look like before you What is unique about your culture? start your search. This is particularly 1. Hire a senior resource What sort of executive will be effective? important for club deals. dedicated to human capital What sort of person will be motivated issues. GPs embrace creating to tough out the hard times? 4. Develop a system to track centres of excellence for IT and Develop key metric driven objectives the performance of each senior Procurement. The same should that the hired candidate will need level search conducted at every apply for HR to achieve in the next 24 months. portfolio company and adjust Human Resources isn’t as easy as it Understand that just because a candidate your hiring strategies accordingly sounds. Often portfolio companies do not has delivered similar objectives in the past I recently spoke with two of the largest have the resources to hire and develop does not mean they will be successful at private equity firms about their approach. world class HR talent. Some private your company – leadership acumen and One tracks the type of search and the fee equity firms have hired former Fortune cultural fit are crucial. charged and they are noticing they have 500 chief human resources officers. When you have hired your candidate, been awarding searches to a recruiting 20
  • 2. Expert Commentary firm that charges the lowest price even Many search firms will take your the key objectives for the role. If though the performance of the executives position description, tell you they you don’t like the plan, don’t hire placed has been terrible. Another has know what you need, disappear them been tracking the number of searches for months, return with some each recruiting firm has done and they candidates, and tell you to pick one. 8. Be thoughtful about references have been awarding searches based • Do they truly conduct original Combine references provided by the on the number of searches previously research? Some will tout their large candidate with “blind” references. Ensure awarded even though the performance database and research capabilities the people providing the references of the executives hired has been woeful. only to end up just recycling understand the key objectives for the resumes. role and the company culture. Talk to 5. Avoid getting burned by • How do they attract candidates? supervisors, peers, reports, clients, etc. retained search firms. Key Don’t just go off the perceived status questions to consider: of the firm’s brand. 9. Continue to assess your finalist. • Does the firm show you their • Can they demonstrate a combination Be wary if your finalist demonstrates most senior partners and “bait and of science, art, and resources in their high ego needs. Pay attention to how they switch” with junior resources? approach to assessment? What are negotiate their offer. If they are selfish • Does the search firm view this their assessment strategies? Don’t and overly demanding, you should walk search as importantly as you do? rely on people who say “Trust me away. • What is the firm’s closure rate? – I have been interviewing for 30 Some of the best known search years.” 10. Don’t underestimate the firms only successfully close around importance of executive coaching. 80 percent of their searches. 6. Be thoughtful and strategic A private equity human capital-focused • How quickly do they close searches? about how you interview operating partner recently shared • What other private equity firms candidates. “Gut feel” doesn’t that the COO at one of his portfolio have they worked for? Reach out usually work companies performed very poorly for directly to these other firms for Craft behavioral interview questions to the first year. The COO overanalysed validation of value provided by the understand: everything and couldn’t make a decision. search firm. • How the candidate will meet key The operating partner started coaching • Does the firm offer flexible pricing objectives for the role the COO. He also guided the CEO on based on their and/or the executive’s • Cultural fit the best way to manage the COO and performance? • Track record and how it was in a few months the COO became an • Do they listen? What is their achieved (e.g. have they always had exceptional performer. process for understanding your a strong brand name and resources If you use the same level of rigour portfolio company’s strategic to help them) in hiring as you do when purchasing business objectives and culture? • Motivation companies, your hiring success can • Potential derailers (e.g. pressure only improve. The right human capital from family and friends not to strategy can be the difference between relocate) a fair return on investment and an Be wary if your Create a feedback process – once the exceptional one. n finalist demonstrates candidate has been hired, look over your high ego needs…If they notes to see trends in how good and bad Struan Scott leads the private equity practice hires answer questions. at Morgan Samuels, a human capital are selfish and consulting firm focused on retained executive overly demanding, you 7. Ask your finalist to present search. Struan can be reached at sscott@ should walk away their plan for how they will meet morgansamuels.com 21 www.privateequitymanager.com