Lourdes Smith will open a retail space to sell her artisanal cheese and educate consumers about industrial dairy farming. The team conducted research including interviews and visiting Lourdes' farm to understand her mission and business. They discovered that her goals of promoting craft, community and connections can be achieved through the store environment, branding, and collaborations that introduce consumers to local artisans and producers. The retail experience will sustain Lourdes' business while furthering her mission.