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Prompt

Lourdes Smith will open a retail space to sell her artisanal

Fiore Di Nonno cheese in the greater Boston area. Part of her
mission is to educate consumers about industrial dairy farming
and its impact on local, independent farmers in Massachusetts

and New England. How can we integrate the educational
components of her mission into a retail experience?
Challenges

The retail space has not yet been identified
Combining three stories into one cohesive message
Working with the limited resources of a small business
The Discovery Process
We learned through interviews, research and stakeholder analysis.

But everything changed when we experienced it for ourselves.
On Site Discovery
5am 	

Mozzarella making lesson.

	

Tasted the mozzarella fresh out of the brine. Worth waking up for.

10am	

Farmers Market.

	

We met the customers and other local business owners. They all love Lourdes.

1pm	

Shy Brothers Farm. Aha moment.

	

Conecting with the community we are advocating for.

4pm	

Toured the curd facility.

	

Very full of cheese. Commitment to the perfect recipe paid off.

7pm	
	

Dinner.

10pm	

So full and tired we forgot the extra cheese to take back to our classmates.

Tasted the chef ’s interpretation of Lourdes’ cheese.
How does it come together?
Through

Craft
more importantly,

Community
and

Connections
Promoting the development of
a strong community
Promoting consistency and

a commitment to craft
Where craft, community and connections come together
“The Grange provides opportunities for individuals and families to
develop to their highest potential in order to
build stronger communities.”

- Journal of Proceedings, 2006
How do we express these core truths?
Craft

“27”

Lourdes perfected her recipe
on the 27th trial

Mozzarella Moons

The waxing and waning of the

moon takes approximately 27 days.
And some say the moon looks like
cheese.
Craft
Incorporating your values in the design.

Brand Book
Craft
Store enviroment
Community
Encouraging the many talented people in our networks.
Not just for our brand, for the community.

Brand Ambassador Book
Connections
Teaming up with talented chefs and local restaurants to
introduce Grange 27 to even more foodies.

Collaboration Guide
Now we get to test it out...
and the values of the Grange
A high end retail experience
Our first collaboration!
Craft
Artisanal quality and unique taste

Label

Packaging
Craft
The environment
Community
Inviting Louis’ customers into the Grange community
Connections
Exploring new relationships

Recipe Card
Sustaining the Grange

Craft
Community
Connections

Artisanal quality and unique taste

Inviting Louis’ customers into the Grange

Exploring new relationships
Thank You.

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Grange 27 Client Presentation