Grand national 2011
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Sponsor Juice FM's coverage of the Aintree Grand National horse race in 2011. Activities include ticket giveaways, live broadcasts from Aintree station, a "Granny National" race through Liverpool, and branding on the live broadcast stage. Sponsorship offers over 100 on-air credits plus opportunities for in-show betting tips and street team promotions at Aintree racecourse.
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Grand national 2011
- 1. Sponsor Juice FM’s Coverage of Aintree 2011!
- 2. Artist Photo: Pixie Lott JUICE FM - TSA
- 3. You can take advantage of a huge week of on and off air activity as main sponsor of our ‘Grand National Week’ Juice FM will be getting our listeners ready for the big event all week long with off air stunts, competitions, live broadcasts, hints and tips. Planned Activity: Ticket giveaways across the week Granny National - 20 grannies race through Liverpool One shopping centre to win tickets to the Grand National Liverpool Day – Following last years campaign to make the Thursday an official bank holiday in Liverpool, Juice are giving lucky winners the day off with tickets to the races Live Broadcasts from Aintree Station on Friday and Saturday entertaining the crowds and as they leave. Car park Catwalk. Beauty competition with a difference. Photos and judging race goers on their way out the races instead of on their way in. the sights will be considerably different!! Plus ticket giveaways across the week ‘ Grand National Week’ in Liverpool is HUGE
- 4. Endless Online Opportunities Banner MPU Sky Scraper Link to Grand National Microsite Photo Gallery updates Source: Oct 2010 stats, RAJAR Q3 2010 We propose taking over the home page for the whole of Grand National week and offering you a position on all available commercial properties! Dec 2010 Visits Page Impressions Juice FM 63,116 195,716
- 5. Pre-promote 28 th March – 3 rd April 6 x Promo Trails per day – ‘Listen out for our Grand National week all next week on Juice FM chances to win tickets with X…’ In Play: 6 x Promo Trails per day Mon – Sat. ‘All this week your chances to win tickets …….. with X’ 1 x Breakfast show competition per day with name credit and strap line. Friday: Live Broadcast 10:00 – 14:00 sponsored by X 2 references per hour = 8 sponsor credits Live broadcast 16:00 – 20:00 sponsored by X 2 references per hour = 8 sponsor credits Saturday: Live Broadcast 10:00 – 14:00 sponsored by X 2 references per hour = 8 sponsor credits Live broadcast 16:00 – 20:00 sponsored by X 2 references per hour = 8 sponsor credits Total Credits = minimum 111 On Air Schedule