The Ashes cricket series between Australia and England is coming up in 2013, providing an opportunity for a motor company to partner with radio stations on a promotional campaign. The campaign would involve radio listeners identifying cover songs and winning prizes, while highlighting the motor company's products, efficiency, environmental friendliness, and pricing over the five test matches. Additionally, cricket legends would test drive and review the motor company's cars in 60-second video segments published across the radio stations and their websites.

1. Ashes – Cover Drive
The summer is coming and so are the Aussies. The ashes is
arguably the most anticipated test series and there is a
partnership opportunity for a motor company around this in
2013.
FRS stations will run a simple competition asking people to
recognise a cover track, and then let us know who performed the
original.
For each of the five test matches we will focus on a different
message to highlight the range of your clients products and appeal
as well as competencies – efficiency, environmental, pricing.
Alongside this we shall amplify the cricket link with asking a past
cricket legend to take your car’s for a ‘spin’ and playing out 60”
advertorial style features across the week, and uploading the
video content of the Test drive’ to station sites.
For More information contact Oliver Richardson
0207 960 2900
(Oliver.Richardson@firstradio.co.uk)