Campaign presentation for automotive client

1. Visit toyotaofnashua.com to find
everything you need to get road trip ready.
SUMMER 2015 CAMPAIGN PLAN

2. TV Script
Onscreen:
Visit
ToyotaofNashua.com
to
find
everything
you
need
to
get
road
trip
ready,
event
dates,
etc.
Summerfest
IS
ON
at
Toyota
of
Nashua
and
we’re
geared
up
to
give
out
HUGE
SAVINGS
on
every
vehicle
on
our
lot.
We’re
throwing
the
biggest
rally
of
the
year
with
music,
food,
and
giveaways.
Some
lucky
dog
will
even
win
four
NASCAR
Kckets
from
the
New
Hampshire
Motor
Speedway.
Visit
our
road
trip
ready
display
area
for
discounts
to
your
favorite
summer
desKnaKons.
With
Toyota
Summer
Closeout
pricing
these
deals
are
built
for
speed
-­‐
so
race
down
to
Toyota
of
Nashua
today!
(Jingle
End)

3. Radio Script
SUMMERFEST
IS
ON
AT
TOYOTA
OF
NASHUA
AND
WE’RE
GEARED
UP
TO
GIVE
OUT
HUGE
SAVINGS
ON
EVERY
TOYOTA
CAR,
TRUCK
AND
SUV
ON
OUR
LOT.
COME
ON
DOWN
JULY
EIGHTEENTH,
NINETEENTH,
TWENTY-­‐FIFTH
OR
TWENTY-­‐SIXTH
WHEN
WE’LL
BE
THROWING
THE
BIGGEST
RALLY
OF
THE
YEAR
-­‐
WITH
OUR
BEST
DEALS
OF
THE
YEAR.
GET
YOUR
PICTURE
TAKEN
IN
A
REAL
STOCK
CAR,
CHECK
OUT
THE
LOWELL
SPINNERS
MYSTERY
MACHINE,
LISTEN
TO
LIVE
MUSIC
AND
GRAB
A
BURGER
OR
A
DOG.
ALL
RIGHT
HERE
AT
TOYOTA
OF
NASHUA.
ENTER
TO
WIN
GREAT
PRIZES
LIKE
GIFT
CARDS
TO
ANY
COMMMON
MAN
RESTAURANT
OR
PASSES
ABOARD
THE
CONWAY
SCENIC
RAILWAY.
SOME
LUCKY
DOG
WILL
EVEN
WIN
THE
CHANCE
TO
BUILD
A
MINI
RACECAR
WITH
JIMMY
JOHNSON
AND
NASCAR
TICKETS
FROM
NEW
HAMPSHIRE
MOTOR
SPEEDWAY.
WITH
TOYOTA
SUMMER
CLOSEOUT
PRICING
-­‐
THESE
DEALS
ARE
BUILT
FOR
SPEED
SO
RACE
ON
IN
TO
TOYOTA
OF
NASHUA
TODAY.
TOYOTA
OF
NASHUA
ON
THE
DW
HIGHWAY
IN
THE
AUTOMOTIVE
VILLAGE
AND
ONLINE
AT
TOYOTA
OF
NASHUA.COM

4. July 2015 Event Dates
July
18,
2015
11:00
-­‐
1:00
WMJX
Street
Team
1:00
-­‐
3:00
WFNQ
Live
Remote
Broadcast
12:00
-­‐
2:00
Northeast
Ice
Cream
Truck
All
Day
Co`on
Candy,
Popcorn,
BBQ,
Calypso
Band
July
19,
2015
1:00
-­‐
3:00
WKLB
Street
Team
July
25,
2015
12:00
-­‐
2:00
Northeast
Ice
Cream
Truck
1:00
-­‐
3:00
WEEI
Street
Team
1:00
-­‐
3:00
Mystery
Machine,
Lowell
Spinners
All
Day
Co`on
Candy,
Popcorn,
BBQ,
Calypso
Band
July
26,
2015
1:00-­‐
3:00
WKLB
Street
Team
*Awai3ng
confirma3on
on
stock
car
appearance
dates
from
NHMS.
Dates
to
follow.

5. Summerfest Partner/Raffle – NHMS
• $7,000
in
experienKal
packages
and
race
Kckets
• Stock
car
appearances
at
Summerfest
events
• Photos
with
“Milo
the
Moose”
(mascot)
at
Summerfest
events
• Pace
car
appearances
at
non-­‐Summerfest
weekends

6. Raffle Items - NHMS
1. Pre
Race
Pit
Passes:
Get
access
to
walk
on
the
track,
get
up
close
to
drivers,
crews
and
cars,
a`end
pre-­‐race
concert
(Bret
Michaels
in
July)
and
watch
Driver
intros.
And
Scanners:
Racing
Electronics
or
Fanvision,
listen
or
watch
the
inside
scoop
between
pit
crew,
spo`er
and
driver!
2. Jimmie
Johnson
Build
and
grow
clinic:
have
your
child
build
a
#48
car,
meet
Jimmie
Johnson,
includes
15
min
Q&A
and
autograph
as
well
as
an
acKvity
book
take
away.
And
Champion’s
Club:
Enjoy
private
hospitality,
driver
and
celebrity
Q&A’s
when
you
need
a
break
from
the
race.
3. Pace
Car
Hot
lap:
morning
of
the
race
take
a
lap
with
a
professional
drive
in
our
pace
car
with
Milo:
race
milo
on
the
go-­‐carts,
zip
line
etc.
8
pairs
of
Kckets
(raffled
off
every
half
hour)
&
3
grand
prizes
(1
each
Summerfest)

7. Raffle Items – Common Man
$1,500
in
giT
cards
usable
at
any:
21
restaurants,
2
hotels
and
an
entertainment
complex
Loca3ons

8. Raffle Items – Conway Scenic Railway
10
four
packs
of
Kckets
to
A
Day
out
with
Thomas
10
four
packs
of
Kckets
to
Conway
Scenic
Railway

9. Promotional Items
Beach
ball
Car
trash
receptacle
Beach
tote

10. July 2015 Direct Mail
“The
Nashua
Express”
Folded
tabloid
style,
8
pages,
Full
Color
30,000
targeted
saturaKon
mailer
Content:
• Inclusive
of
inventory
copy
• Event
calendar
• Hourly
raffle
breakout
• Highlights
from
partner
businesses
• Graphics
to
include
Toyota
race
cars
• Flags

11. Explore NH In-Store Display Area
• TON/NHMS
Flag
• Road
Trip
Ready
/
Explore
NH
Signage
for
display
area
• Road
Trip
Ready
Display
Stand
for
brochures
and
local
a`racKons
(table
top)
• Summerfest
Calendar
of
Events
collateral