The radio stations will promote the brand whenever the temperature rises above 22 degrees by having their "Sunshine Crew" distribute samples of the brand's products to listeners on the streets and at nominated community locations. The stations will capture the good summer mood through ongoing on-air promotions and sampling opportunities to keep the brand top of mind when the sun is shining. Interested parties should contact Rachael Skrokov at First Radio for more details.

1. Sun-sational Thermal Idea
Across the Summer our stations will be enjoying the
sunshine and capturing the good mood with your
brand! Our stations will create a partnership that
will keep your brand front of mind when the sun
shines with on air and sampling opportunities in the
community.
Every time the weather is more then 22 degrees (or
temperature of choice) the summer siren will sound
and the stations street team will be activated - The
Sunshine Crew will be out on the streets in high
footfall areas armed with your products to give out
to listeners!
Once a month we will ask listeners to nominate
their work, school, clubs etc. to be visited by the
Sunshine Crew to receive your products!
For More information contact Rachael Skrokov
0207 960 2909
(Rachael.Skrokov@firstradio.co.uk