The Bay - Barrow Christmas Light event will feature singers, dancers, banners and balloons to create a festive spirit. As the event organizer, The Bay can provide brand exposure leading up to Christmas by associating fashion brands with the key local event during the peak holiday shopping period. The Bay will give brands the opportunity to showcase their new collections in an allocated 1 hour spot in front of the whole town, providing a chance to target a large audience with a unique marketing approach.