Activating 2010

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Activating 2010

  1. 1. activating2010<br />in the Cape Town<br />Central City<br />by Andrew Boraine<br />
  2. 2. the<br />cape town<br />stadium<br />
  3. 3. inside the<br />cape town<br />stadium<br />
  4. 4. inside the<br />cape town<br />stadium<br />
  5. 5. inside the<br />cape town<br />stadium<br />
  6. 6. aims and objectives<br /><ul><li> get our citizens involved
  7. 7. great experience for our visitors
  8. 8. help make the event an unqualified success
  9. 9. enhaancethe Cape Town brand
  10. 10. leave a lasting legacy</li></li></ul><li>3million tickets | 64matches<br />300 000 – 450 000<br />visitorsfrom 204 countries<br />4out of 5<br />in cape town<br />8Xhigh season capacity<br />TV rights = R14.7b<br />
  11. 11. without tickets<br />with tickets<br />
  12. 12. match days in<br />...Cape Town<br />...rest of SA<br />non-match days<br />
  13. 13. Cape Town Match Days<br />Friday 11 June – 20h30<br />Monday 14 June – 20h30<br />Friday 18 June – 20h30<br />Monday 21 June – 13h30*<br />Thursday 24 June – 20h30<br />Tuesday 29 June – 20h30<br />Saturday 3 July – 16h00 (quarter final)<br />Tuesday 6 July – 20h30 (semi final)<br />
  14. 14. MATCH DAY ROAD CLOSURES<br />
  15. 15. NON-MATCH DAY ROAD CLOSURES<br />
  16. 16. i’moutta<br />here!<br />
  17. 17. fans at<br />... fan venues<br />
  18. 18. being a fan<br />indoors...<br />
  19. 19. being a fan<br />indoors...<br />
  20. 20. the<br />retail experience<br />
  21. 21. the<br />retail experience<br />
  22. 22.
  23. 23. themes<br />OUTDOOR ACTIVE <br /><ul><li> Score an Adrenaline Hat Trick!</li></ul>NATURAL BEAUTY<br /><ul><li> Cheer a Killer Pass On and Off the Field </li></ul>GOURMET DELIGHTS<br /><ul><li> When your Craving Demands more than a Burger</li></ul>CULTURE & HERITAGE<br /><ul><li> Take in a bit of Cape Culture as your Team goes for Glory</li></ul>BODY, MIND & SPIRIT<br /><ul><li> When the Sound of the Vuvuzela Starts Getting to You</li></ul>COSMOPOLITAN VIBE<br /><ul><li> Living it up when the Final Whistle Blows! </li></ul>Campaign Site: www.tourismcapetown.co.za<br />
  24. 24.
  25. 25. loeries<br />on long<br />
  26. 26. the FINAL draw<br />on long<br />
  27. 27. the FINAL draw<br />on long<br />
  28. 28. information<br />centres in<br />town<br />
  29. 29. walking<br />fans<br />
  30. 30. walking<br />fans<br />

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