Got 10 Minutes? Get 10 Million Reasons to be Real!
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Rob Snell provides advice on how to increase online sales based on his experience growing his dog supply business. He recommends communicating three key things: 1) Establish authority by introducing yourself as an expert and sharing your experience. 2) Recommend specific products that solve customer problems and include reviews of products you endorse. 3) Encourage customers to purchase from your site by being competitive, personalizing your brand, and providing excellent customer service. Through implementing these strategies, Rob's business was able to increase online sales by over $10 million from 1997 to 2010.
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Got 10 Minutes? Get 10 Million Reasons to be Real!
- 1. $10,000,000 ROB SNELL robsnell.com Reasons to be Real
- 3. Old school folks on WWW
- 6. Web Sales Before 1997 2004 2010
- 7. 2004
- 8. What’s wrong with our store? We need to have a “conversation”
- 9. dogs
- 10. hunting
- 11. One big change
- 13. homepage
- 14. Web Sales Before 1997 2004 2010
- 15. Web Sales After 1997 2004 2010
- 16. Web Sales Actual Lift 1997 2004 2010 $10 million
- 17. $10,354,767.23 additional sales
- 18. Need to communicate 3 things:
- 19. Steve Snell is a dog training supplies expert.
- 20. This product is what you should buy.
- 21. Please buy it from us.
- 23. 1
- 24. Steve Snell is a dog training supplies expert.
- 25. pic Establish authority .
- 26. Steve’s been doing this for a while
- 28. pic
- 29. Steve has 16 dogs
- 36. Example
- 37. Steve knows hunting
- 38. gear
- 40. PIC: Better in the field
- 41. PIC: Better in the field
- 43. 2
- 44. This product is what you should buy.
- 45. Steve knows dog training gear
- 47. “ I have tried at least 50 or 60 new systems over the last 11 years…”
- 48. Recommend products that solve customers’ problems “ Tired of losing your dog? Buy this tracking collar!” :
- 49. Tell folks what to buy w/ buyers’ guides
- 51. Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page
- 52. Express your opinions with product reviews
- 53. Example Review
- 54. Endorse the products that you use
- 55. “ So cool it is now the only training collar I will use on my bird dogs and retrievers.”
- 56. 3
- 57. Please buy it from us.
- 58. Be price competitive
- 60. Put a face with your name on your store !
- 62. People buy from people Be personal…
- 63. Tell folks why they should pick you!
- 65. Tell folks there’s no risk shopping with you
- 67. Get answers to your questions, fast
- 69. “ Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time! ”
- 71. Web Sales Actual Lift 1997 2004 2010 $10 million
- 72. Find your Steve
- 73. Guy: How can I stop my barking dog? Steve: I love my bark limiter! It works! Buy one!
- 75. get on my list: [email_address]
- 76. more info / free stuff: RobSnell.com
Editor's Notes
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.