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Uploaded byRob Snell
Pubcon 2011 PUBCON Ecommerce SEO Updated (shhhh!)
The document discusses search engine optimization (SEO) strategies for e-commerce websites. It recommends identifying the top keywords that generate revenue and the most relevant pages for each keyword. It also suggests optimizing internal linking and home page content to focus on these top keywords and pages. Proper organization of content and use of unique product descriptions is emphasized to improve conversions.
Pubcon 2011 PUBCON Ecommerce SEO Updated (shhhh!)
- 1. When folks aresearching to buy what you sell … Can they find you?
- 2. Collect converting keywords
- 3.
- 4. $ 5 Million21,000+ keywords
- 5. Prioritize SEOkeywords based on revenue
- 6. 27,000 visitors / $180K 24,000 visitors / $20K Top 25 Keywords by Traffic
- 7. 800 orders = $180K 650 orders = $10K Top 25 Keywords by # Orders
- 8. $180K $20K Top25 Keywords by Revenue
- 9.
- 10.
- 11. 5 Million $$$buckets
- 12. 20 keywords $1million (6,500 orders)
- 13.
- 14. 180 keywords $1 million (10,000 orders)
- 15.
- 16. 800 keywords $1 million (9000 orders)
- 17.
- 18. 2500 keywords $1million (8000 orders)
- 19.
- 20. 16,500 keywords$1 million (16,500 orders)
- 21.
- 22. HOMEWORK: What areyour TOP 100 Keywords by REVENUE?
- 23. Organize buckets of keywords
- 24.
- 25. mfg brands genericterms
- 26.
- 27.
- 28. $360,000 modifiers (buy, cheap, best, reviews)
- 29. Discount hunting dogvests
- 30. Buy hunting dogvests
- 31. hunting dog vestsonline
- 32. HOMEWORK: Collect “BUY”Modifiers and add to your pages!
- 33. You are theexpert (now what?)
- 34.
- 35. Prioritize seopages based on REVENUE
- 36. 20,000 store pagesyesterday
- 37. 17,700 site:mydomain.com yesterday or there ‘bouts
- 38. 6572 entry pageslast 365 days from GOOG
- 39. 2004 pages with $$$ last 365 days from GOOG
- 40. 100 75% of$$$$$ last 365 days from GOOG
- 41. HOMEWORK: What areyour TOP 100 Google SEO Entry Pages?
- 42. most relevant page
- 43.
- 44.
- 45. Find TWOrelevant pages for every keyword
- 46.
- 47. HOMEWORK: Find the 2 Most Relevant Pages for TOP 100 keywords
- 48.
- 49. Settings: 1 URL per page
- 50. 301’s & canonical URLS
- 51. HOME PAGE: Link 40 best pages using my YWA 40 best keywords
- 52. HOMEWORK: Optimize HomePage: Both Keyword Anchors and TOP 100 URLS
- 53.
- 54. Best-Sellers: Top 100
- 55. Revenue-based Navigation
- 56. De-Templify YourStore
- 57.
- 58.
- 59.
- 60. Cross link: Product Pages
- 61.
- 62.
- 63. BAD: Redundantlinks
- 64. BAD: Badlink text
- 65. Use run-of-site anchor text wisely
- 66.
- 67. Embed links in CAPTION fields
- 68.
- 69. Killer trick toget easy, easy links…
- 70.
- 71. search for site:yourdomain.com
- 72. site: yourdomain.com +“keyword phrase”
- 73. site: yourdomain.com +“keyword phrase” + link: http://….
- 74. site: yourdomain.com +“keyword phrase” + - link: http://….
- 75.
- 76. NON-unique content kills e-commerce sites built solely on datafeeds and cloned MFG text…
- 77. Write unique product descriptions
- 78. Tired of searchingfor your hunting dog in tall grass or dense cover? Now you can leave the hunting entirely to him. Introducing Astro, the first high sensitivity GPS-enabled dog tracking system for hunters and sportsmen. This unique system pinpoints your dog ’s position and shows you exactly where he is, even when you can’t see or hear him. Attach Collar and Go -- The Astro system includes a bright color-screen handheld GPS device and the rugged, all-weather DC 30 collar. The collar has an integrated GPS transmitter and is specially weighted so the antenna will always point to the sky for optimum signal. To get started, just take Astro outdoors and turn on the handheld and transmitter to acquire GPS satellite signals. Then attach the DC 30 to your dog. Now you’re ready to turn him loose — no other setup required. Track Dogs in Dense Cover -- As often as every five seconds, your dog’s DC 30 transmits his position to your handheld, and you can see his current location and a trail of where he’s been on the Map page of your handheld. Switch over to the Dog Tracker page to view a compass pointing to your dog’s location as well as his current status: whether he’s running, sitting, on point or treeing quarry. Astro can also sound an alarm to let you know instantly when your dog goes on point.Astro boasts a high-sensitivity GPS receiver that can track your dog’s position even in the densest cover. You can track up to ten dogs at one time with Astro, at a distance of up to seven miles away (depending on terrain). The system transmits information by line-of-sight, so it reaches farthest in flat, open territory. Count Your Coveys -- After you’ve captured your quarry, mark the exact spot with Astro’s Covey Counter™, a special waypoint that tells you the exact location, time of day and elevation where you found your prey, as well as the number of birds you flushed and took from that location. Astro lets you save other special waypoints, such as "Truck" and "Lodge," so you can save the location of these places quickly and easily for each hunt. Astro also offers special waypoint icons to represent food plots, tree stands and other hunting-related points. Experience Full-featured GPS -- Astro shines when you’re out on the hunt, but it also excels in getting you back to your truck at the end of the day, or even back home again. In fact, the Astro handheld has all the features of Garmin’s top-line handheld outdoor devices, including a barometric altimeter, electronic compass, microSD™ card slot, celestial information, area calculator and rugged, IPX7 waterproof exterior. With optional detailed city street maps, you can search for over 6 million points of interest and create a route on roads with exact turn-by-turn directions. Due to varying international regulations, the Astro is approved for use only in the United States. Manufacturer ’s product description:
- 79. 1-10 of 1770Lazy And this
- 80.
- 81. Write Top-ShelfContent
- 82.
- 83. Buyers ’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page
- 84.
- 85.
- 86. 3 Sentences on category pages
- 87. So instead ofthis NONLEAF
- 88. Hand-tweak Top100 Pages
- 89.
- 90.
- 91. When folks aresearching to buy what you sell … Can they find you?
- 92. get on mylist: [email_address]
- 93. more info /free stuff: RobSnell.com
Editor's Notes
- #2 I attribute at least 50% of OUR online growth and sales to understanding how our customers use search engines. Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites! 2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
- #4 # visits, # orders, revenue figure revenue per visitor then I compare to how I rank on Google See all kinds of stuff I built this in EXCEL.
- #23 I attribute at least 50% of OUR online growth and sales to understanding how our customers use search engines. Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites! 2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
- #33 I attribute at least 50% of OUR online growth and sales to understanding how our customers use search engines. Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites! 2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
- #35 Pick an engine (google) Know what keywords you want to rank for (ckwp)
- #37 AND I know from my WEB ANALYTICS software that these phrases have generated
- #38 AND I know from my WEB ANALYTICS software that these phrases have generated
- #39 AND I know from my WEB ANALYTICS software that these phrases have generated
- #40 AND I know from my WEB ANALYTICS software that these phrases have generated
- #41 AND I know from my WEB ANALYTICS software that these phrases have generated
- #42 I attribute at least 50% of OUR online growth and sales to understanding how our customers use search engines. Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites! 2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
- #48 I attribute at least 50% of OUR online growth and sales to understanding how our customers use search engines. Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites! 2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
- #49 Pick an engine (google) Know what keywords you want to rank for (ckwp)
- #53 I attribute at least 50% of OUR online growth and sales to understanding how our customers use search engines. Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites! 2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!
- #62 Pick an engine (google) Know what keywords you want to rank for (ckwp)
- #76 Pick an engine (google) Know what keywords you want to rank for (ckwp)
- #92 I attribute at least 50% of OUR online growth and sales to understanding how our customers use search engines. Our sites get millions of visitors spending tens of millions of dollars. Just on OUR web sites! 2- THIS IS THE MAIN IDEA: When customers are searching online to buy what you sell, you need to be there!