Gopi SM has over 2 years of experience in online digital advertising as a junior ad trafficker and campaign delivery executive. He is currently working as a campaign delivery executive at Sulekha.com, where he is responsible for display, video, mobile, and email campaign creation and reporting. Previously, he worked as a junior ad trafficker at Biz data Technologies, where he trafficked display, video, mobile, and Facebook campaigns and ensured ads met policy requirements. Gopi holds a B.E. in electronics and communication and is proficient in HTML, JavaScript, Excel, and PowerPoint.

1. Gopi S M
Mobile: +91 9659607113
Email id: smgopiadops@gmail.com
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CAREER OBJECTIVE:
To achieve a position which gives me an opportunity to experience and expand my knowledge
while contributing creative solutions for the organization.
EMPLOYMENT PROFILE:
 Working as “Campaign Delivery Executive” in Sulekha.com from Feb 5, 2015 to till
date.
 Worked as “Junior Ad Trafficker” in Biz data Technologies Private Limited from Nov 2,
2012 to Feb 3 ,2015.
PROFESSIONAL EXPERIENCE:
Having 2.10 years of experience in Online Digital Advertising as Junior Ad Trafficker and
Campaign Delivery Executive. And also have a skillful knowledge about the Ad servers
DFP/DFA/Zedo (Sulekha.Com) and DSP (TURN, Inc.)
Campaign Delivery Executive at Sulekha.com
February 2015 – Till date
Display, Video Mobile & Email Campaign Creation as per IO, Creative QA as per Spec doc,
Traffic the ads according to the IO, Live ad pre check & post check, Update the necessary
trackers, Report Generation using DFP, Vdopia, Komli and Zedo Ad Servers, Generate the report
for over-delivery, under-delivery & complete campaigns, Preparing MIS for Property Campaigns.
My Responsibilities also includes Inventory management, Monitoring, Reporting and Optimizing
Display, Video & Email Campaigns, and also managing US, Canada, NRI & Local Campaigns.
Trafficking Rich media Ads like: Overlay, Expandable, Curtain riser and Roadblock
(Intromercial)
Junior Ad Trafficker & Ad Trafficker at Biz data Technologies private Limited. (Client: TURN)
Nov 2, 2012 – Feb 2015. [2 Years and 3 Months Experience]
Company’s Profile :
Bizdata Technologies private Limited is an Information Technology Consulting services pr
ovider specializing in Software Development, Software Testing and Program Management. The s
ervices provided is span the full range of IT disciplines, from IT strategy and design, to Web appli
cations to business intelligence.

2. Roles and Responsibilities:
 Trafficking and managing online advertising campaigns.
 Upload and test banner ads, video ads, Mobile ads, Facebook ads & third-party tags
to ensure that they meet specification and policy requirements.
 Strong familiarly with DART preferred and industry standard knowledge of third party
ad serving programs, including behavioral targeting, Retargeting, Contextual, Content
Targeting, Predictive Targeting Etc.,
 Sending out periodic campaigns updates to the client via screenshots and mid-
campaign reports
 Upload & Approve third party tags in the respective campaigns of the customer as
requested by the Account Managers.
 Trafficking Display, Video, Mobile & Facebook Campaigns.
 Follow-up with the AMs/sales team if the tag does not meet the policy requirements
and ensure the tags are rectified and upload before the campaign start date.
 QA'ing Reporting etc.,
 Have knowledge of Salesforce CRM(www.salesforce.com),JIRA
 Have good knowledge in basic metrics of digital advertising field like Impressions,
Clicks, CPC, CPA, and CTR and how they are tracked.
 Working knowledge in Flash, HTML, JavaScript
 Reviewing and approving advertiser creative materials.
ACADEMIC CREDENTIALS:
 B.E ELECTRONICS AND COMMUNICATION K.L.N. College Of Information Technology
with 73% - May 2010.
 HIGHER SECONDARY passed in First class, 80.6% Govt A.D.W Higher Secondary
School - March 2006.
 SSLC passed in First class, 94.6% Govt A.D.W Higher Secondary School, - April 2004.
TECHNICAL SKILLS:
 Languages known: HTML, JavaScript and SQL.
 Operating Systems: Windows (98, Xp and7)
 Formula skills in MS excel.
 Presentation skills in MS Power Point.
 Familiar with Snag it 11, Sothink flash tester.
EXTRA CURRICULAR
 Member in IETE (Institution of Electronics and Telecommunication Engineering)
 Best NSS Student in school and college level.
 School first in 10th and HSC.
 Class Representative in college for 4 years

3. Personal Profile:
Name : Gopi SM
Father’s Name : Mahadevan S G
Date of Birth : 30.04.1989
Age : 26
Sex : Male
Languages Known : English, Tamil& Sourashtra.
Permanent Address : 4/16, Kavibharathiyar street, Semen salai, Vandiyur, Madurai
625020 –Tamil nadu -India
Place : Chennai
Date : Aug’15
[Gopi SM]