Ganesan K is seeking a competitive job to utilize his knowledge and skills to help achieve company goals. He has over 5 years of experience as an Ad Trafficker at Biz Data Technologies, Chennai, where he schedules and manages online advertising campaigns. His technical skills include the DFA ad server, MS Office, HTML, JavaScript, and analytics tools. He has worked with major clients such as Nissan, Johnson & Johnson, and Expedia. Ganesan holds a B.E. in ECE from J.P. College of Engineering with a 6.9 CGPA.

1. RESUME
GANESAN K
1/126, East street, E-mail :ganesanece@ymail.com
Arunaperi, Mob No: 8220520245
Pettanadarpatti (Po),
Alangulam(Tk),
Tirunelveli (Dt)-627808
CAREER OBJECTIVE
To get a competitive job to work sincerely using my knowledge and innovative skills to achieve the
goals of the company and to grow with it.
EXPERIENCE: AD TRAFFICKERAT BIZ DATA TECHNOLOGIES, CHENNAI: [NOV2013 –
PRESENT]
TECHNICAL SKILLS:
 Ad server : DFA (TURN Digital Media)
 Office suite: MS Office Packages.
 Web Designing: HTML, Java script
 Proxy sniffer tool: HttpFox, Firebug, Tamper Data
TOOLS HANDLED:
 Adops Tools, SWF De-compiler, Tableau
USED PLATFORMS:
 Turn Digital Media [ DSP ]
AD TRAFFICKER:
 Trafficking of online ads & Campaigns (Display, Video, and Social & Mobile).
 Trafficking and managing online advertising campaigns in TURN DIGITAL MEDIA
(http://www.turn.com/).
 Upload & test banner ads,video ads, Mobile ads, Face book ads (Deprecated) & third-party tags.
 Analyze & provide campaign reporting, Campaign Screenshots and good reporting skill.
 Knowledge of migration of accounts & bulk uploads etc. Optimization of online advertisement campaigns.
 Providing Forecasting details and Overall performance of the Campaigns using Data from Database.
 Troubleshooting malfunctioning creative, click-through URLs, action tracking in TPA tags [DoubleClick,
Eye blaster, eye return, etc.].
 Scheduling online campaigns and implementation of various types of banners (gif, jpg, html & JavaScript,
flash etc.) in Ad Management Systems.
 Preparing Performance reports [Quarterly and half yearly] using MS Excel.
 Interaction and coordination with numerous internal and externalpersonnel and clients to ensure flawless
advertising campaign executions.
 Working in Third party data provider like Peer39, Datalogix, Exelete, Datonics target Audiences.

2. SKILLS:
 Use the DFP ad serving system to block malicious ads which we receive from various exchanges and
schedule & provide reporting in IAS, Double Click, Nielsen.
 Ongoing quality assurance support; troubleshoot creative.
 Provide assistance with running and interpreting third party tagging and reporting as needed (e.g. Atlas, DFA)
 Working knowledge of Flash, HTML and JavaScript
 Real time reporting,
 Worked on Multiple Channels Video, Text, Display, Social(Deprecated), Mobile & In app
 Worked experience on both side SSP and DSP is my added advantage.
 Have knowledge of Sales force CRM (www.salesforce.com)
 Good knowledge in basic metrics of digital advertising like Impressions, Clicks, CPC,CPA,and CTR and
how they are tracked.
MAJOR CLIENTS:
 NISSAN,Johnson and Johnson, Auto trader, Expedia etc.
PERSONAL STRENGTH
 A positive attitude
 Flexible and adaptable
 Good decision making
 Creative skills
 Leadership
 Comprehensive problem solving abilities
INDUSTRIAL VISIT
 visited“ISRO” in Trivandrum on May 2011
 visited“KELTRON” in Trivandrum on September 2012
EXTRA CURICULAR ACTIVITIES
 Winner of Cricket team as captain of my college.
 Active Participants in Technical Symposium
 Co-ordination on event “Project Expo” in TELENIX-12
EDUCATIONAL QUALIFICATION
ACHEIVEMENTS
 Won Third Prize in Quiz Contest Competition in my Schooldays.
COURSE INSTITUTION
BOARD/
UNIVERSITY
DURATION
% OF
MARKS
B.E
ECE
J.P.College of
Engineering,
Ayikudy
Anna
University
2013 6.9/10
CGPA
HSC
T.P.S Govt Higher
Secondary School,
Pavoorchatram.
State Board 2009 80%
SSLC
T.P.S Govt Higher
Secondary School,
Pavoorchatram.
State Board 2007 78.8%

3.  Won First Prize in E-Quiz Conducted by Dept. of EEE in My College.
PERSONAL DETAILS
Name : K.Ganesan
Father’s Name : Mr.G.Kulirselvan
Date of Birth : 12th may 1992
Languages Known : Tamil, English.
Hobbies : Playing cricket, listening music
DECLARATION
I hereby declare that the information furnished above is true to the best of my knowledge.
Signature
(K.GANESAN)