Google is launching new features in Search Console including an Index Coverage Report to show indexed vs unindexed pages and help with fixing issues. Another new feature is the AMP Fixing Flow report to identify and fix issues preventing AMP content from being shown in search results. Google Slides now integrates with AdWords APIs, allowing AdWords data to be automatically inserted into slides. Google is also introducing a "save" button for saving image, news, and web search results on mobile. Enhanced sitelinks on Google are testing a list format display on desktop brand searches. AdWords can now adjust bids for call extensions to prioritize calls. Google Instant, the auto-suggest feature from 2010, has been removed to

2. GOOGLE SEARCH CONSOLE PREVIEW

3. matchcraft //
GOOGLE SEARCH CONSOLE SNEAK PREVIEW
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Google has been hard at work creating a new user interface for its
Search Console to deliver stronger, actionable insights to users.
It’s inspiration: the updated mobile-friendly testing tool that
launched just under a year ago.
The updated Search Console includes some new features. One is
the Index Coverage Report, which will report your website’s
number of indexed pages and give you clues about the remaining
pages which were not indexed.
The report will include visual examples to guide you in fixing any
issues. Plus, you’ll be able to view a sitemap submission flow.

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The second new and nifty feature is the
AMP Fixing Flow report. It takes the AMP
Issues report and shows how any existing
AMP issues are showstoppers for
displaying your AMP content in search
results. Sort by issue, verify your fixes
and request for Google to recrawl the
pages.

5. matchcraft //
ADWORDS API COMES TO GOOGLE SLIDES.
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The latest API integration for AdWords scripts? Google Slides.
Before you scratch your head and mutter, “Huh?” consider the incredible possibilities. The
whole concept of AdWords Scripts is to create more efficient workflows.
This API integration cuts the hassle of manually copying and pasting AdWords data every
time you want to make a presentation and share data in slide format.

6. matchcraft //
SAVE YOUR SEARCH RESULTS
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Why should end users repeat searches over and over,
just to find the images, news articles, web pages that
they want to reference again?
To solve for this in a user-friendly way, Google has
rolled out a “save” button, located within the hamburger
menu on the left side of Google’s homepage on mobile.
You can save whenever you see the bookmark icon.
To see your saved searches, click “Saved” in the
navigation drawer on your mobile search results page.

7. ADWORDS ENHANCED SITELINKS GET A LIST FORMAT
MAKEOVER

8. matchcraft //
ADWORDS ENHANCED SITELINKS GET A LIST FORMAT
MAKEOVER
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Google’s been on a testing spree, seeing
how sitelinks display on brand searches from the
desktop. These enhanced sitelinks include a one
line of description copy, displaying only from
desktop brand queries.

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The test: a list format versus a two-column format. So, what’s the big deal? The desktop
results are starting to look a lot more like mobile. We’ll be watching for Google’s next move
on this one.

10. matchcraft //
TAKE CONTROL OF YOUR ADWORDS' CALL
EXTENSIONS
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Now you can play around with bid adjustments for calls within AdWords,
controlling how often call information appears in mobile search ads.
For example, if you’re a travel advertiser, you may see higher order
values from calls because it can be easier to cross-sell rental cars, group
tours and other vacation add-ons during a live conversation. Raise your
call bid adjustments to show call extensions more frequently and drive
more of these high-value call conversions.

11. matchcraft //
SEE YA, INSTANT SEARCH.
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Google Instant Search is how Google goes about showing you search results when you’re actively typing
a search query. It’s been around since 2010, and as of mid-July, it’s a goner. This move depicts an ever-
increasing focus on mobile.
In Google’s words:
“We launched Google Instant back in 2010 with the goal to provide users with the
information they need as quickly as possible, even as they typed their searches on desktop
devices. Since then, many more of our searches happen on mobile, with very different input
and interaction and screen constraints. With this in mind, we have decided to remove
Google Instant, so we can focus on ways to make Search even faster and more fluid on all
devices.”