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Google recently introduced the Android Wear, a smartwatch line based on its Android operating system. Google\'s expansion into the wearables market (to compete with Samsung and Apple) is an example of: A. Horizontal diversification B. Vertical diversification C. Mutual interdependent D. Anti-competitive behavior Solution The correct answer is option A. Diversification is the process for enlarging the company\'s operations or varying the product\'s range. So the company makes strategic decision to enter into a new market or industry and is a risk management technique. Horizontal diversification occur when new products or services are added to the company that is unrelated to current product however it will attract the existing market..

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Google recently introduced the Android Wear, a smartwatch line based on its Android operating system. Google's expansion into the wearables market (to compete with Samsung and Apple) is an example of: A. Horizontal diversification B. Vertical diversification C. Mutual interdependent D. Anti-competitive behavior Solution The correct answer is option A. Diversification is the process for enlarging the company's operations or varying the product's range. So the company makes strategic decision to enter into a new market or industry and is a risk management technique. Horizontal diversification occur when new products or services are added to the company that is unrelated to current product however it will attract the existing market.

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