Content plays a major role in making a PPC campaign successful. Read on this blog to know how to design the content in order to make your PPC campaign effective enough to grow your business.

1. How Great Content
Can Improve Your
PPC Campaign

2. PPC
CAMPAIGN
Pay-per-click advertising has become
one of the most effective tools available
in online marketing.

3. There are many tactics like using negative keywords,
improving quality score, etc.,
Which can make your PPC campaign effective

4. There is one thing which plays a major role in
making a PPC campaign successful and that is
CONTENT

6. “ Having great content used in
your PPC campaign can
engage your audience and
make them actually click on
your ads. “

7. When compared to social media,
search engine optimization, content
marketing and so on, it stands alone
in its potential to see an almost
immediate boost in traffic and
conversions
IMPROVE PPC CAMPAIGN

8. If you want to see a more
successful PPC campaign, you
have to be ready to innovate your
approach.

9. Many marketers believe that you either use content
marketing or PPC to grow a business – but rarely
both.
Know How Content and PPC Can Work
Together To Grow Your Business

10. PPC Campaign Provide Useful Data
That Help To Create More Effective
CONTENT Marketing

11. ● High quality, significant content is a long time strategy
that boosting your ranking, improves the quality of
your landing pages.
● Let’s take a look at how SEO and PPC work together,
Ways That Make A Coordinated Seo Content And
Ppc Strategy

12. Great content is the life and blood of Paid Per Click campaigns.
Focus on improving quality score and click-through rates, modify
the account structure, use negative keywords etc.

13. Use PPC To Drive Traffic
Great Content StoryCONTENT
DRIVE TRAFFIC
SUCESSFUL PPC CAMPAIGN IS GREAT CONTENT
PPC to Create LoyaltyLOYALTY
Landing Page Experience EXPERIENCE
Keywords for Targeted ContentKEYWORDS

14. PPC represents an opportunity to promote content and increase
engagement more quickly.
The Great Content Story
Sharing content on social media is most important to
building brand awareness and think strategies when
you promoting content through paid ads

15. PPC is one of the best ways to put the right traffic on the right post-
click landing page.
Use PPC to Drive Traffic
The idea is to focus on campaigns with the same
keywords. Content is for information and PPC is for
conversion.

16. PPC helps bring traffic to a website. The content is what keeps them
there.
PPC to Create Loyalty
Content marketing is a key way for brands to build
loyalty, and PPC is an excellent way to get the content
to the audience

17. Landing page experience is Google Ads’ measure of how your website
gives people what they’re looking for when they click on your ad.
Landing Page Experience
Make sure your landing page is directly relevant to your
ad text and keyword. Make it quick and easy for people
to order the product mentioned in your ad.

18. PPC opens the door to highly targeted keyword research that drive
not only traffic but also revenue.
Keywords Usage
Certain keywords will be more expensive for you to use
in PPC campaigns. The more expensive keywords are
harder they will be to rank for. Content marketing and
PPC do not have to be at odds. When you combine
them, they each grow stronger.

19. Any questions?
You can find me at
THANKS