The document provides an overview of the marketing plan for the ASUS Nexus 7 2nd generation tablet. It discusses the product specifications and features. The marketing mix elements of product, price, placement, and promotion are explained. Segmentation strategies including demographic, geographic and psychographic are outlined. A positioning map compares the Nexus 7 to competitors on price and quality. The document also discusses competitor analysis, SWOT analysis, BCG matrix, and competitive strategies.
Sun pharma- A complete company review, analysis of crisis and realistic recom...TilikaChawda
Sun pharma has been the most talked about Indian pharma company for being in the news several times for its unresolved issues with the US FDA regarding the Halol and Mohali plant.
This presentation has analysed the situation and it suggests various solutions for the same.
Adeeva Life Care Pvt. Ltd. is setup by KPS Clinical Services Pvt. Ltd. (a leading Contract Research Organization) in the auspicious of RAHE Group of Organizations.
Adeeva Life Care is a different kind of pharmaceutical and healthcare products company. We are an India based company focused on management of various kinds of ailments by developing our unique range of innovative products.
this is just powerpoint of the report on a pharma company this was to present in the class and for the ease to understand the research of principle of marketing in institute of business management IoBM
The best brand plan any Post Graduate could prepared is here. This covers with all the aspects from competitor analysis to positioning statement to promatograms. This best brand plan can lead to your success in your career.
Sun pharma- A complete company review, analysis of crisis and realistic recom...TilikaChawda
Sun pharma has been the most talked about Indian pharma company for being in the news several times for its unresolved issues with the US FDA regarding the Halol and Mohali plant.
This presentation has analysed the situation and it suggests various solutions for the same.
Adeeva Life Care Pvt. Ltd. is setup by KPS Clinical Services Pvt. Ltd. (a leading Contract Research Organization) in the auspicious of RAHE Group of Organizations.
Adeeva Life Care is a different kind of pharmaceutical and healthcare products company. We are an India based company focused on management of various kinds of ailments by developing our unique range of innovative products.
this is just powerpoint of the report on a pharma company this was to present in the class and for the ease to understand the research of principle of marketing in institute of business management IoBM
The best brand plan any Post Graduate could prepared is here. This covers with all the aspects from competitor analysis to positioning statement to promatograms. This best brand plan can lead to your success in your career.
KOL Relationship Management in Pharma & Devices - Workshop HighlightsAnup Soans
Inside this Issue:
1. Sales Managers: Avoiding Irrelevance in Joint Field Work by K. Hariram
How to ensure that joint field work adds real value to the MR’s daily routine
2. Social Network Analysis for KOL Discovery by Salil Kallianpur
Identifying KOLs through their influence on the social network they are a part of
3. The Art and Science of KOL Management by Dr. Viraj Suvarna
Deep-dive into the art and science of identifying, selecting and engaging KOLs
4. A CEO’s perspective on KOL Management by K. Hariram
Identifying KOLs based on long-term strategy, not short term goals
5. Special Feature: How to Train Your Reps by Prof. Vivek Hattangadi
Applying Cognitive Load Theory to make training effective for your medical reps
6. No Admission! by Rakesh Tiwari
Why Reps are increasingly finding it difficult to get a foothold in the Doctor’s clinic
7. Snippets from a Pharma Field Force Veteran by Anirudha Sengupta
A veteran shares his experiences and insights on pharma sales
8. Uncertainties in Pharmaceutical Distribution Channel with Reference to Availability of New Products
KOL Relationship Management in Pharma & Devices - Workshop HighlightsAnup Soans
Inside this Issue:
1. Sales Managers: Avoiding Irrelevance in Joint Field Work by K. Hariram
How to ensure that joint field work adds real value to the MR’s daily routine
2. Social Network Analysis for KOL Discovery by Salil Kallianpur
Identifying KOLs through their influence on the social network they are a part of
3. The Art and Science of KOL Management by Dr. Viraj Suvarna
Deep-dive into the art and science of identifying, selecting and engaging KOLs
4. A CEO’s perspective on KOL Management by K. Hariram
Identifying KOLs based on long-term strategy, not short term goals
5. Special Feature: How to Train Your Reps by Prof. Vivek Hattangadi
Applying Cognitive Load Theory to make training effective for your medical reps
6. No Admission! by Rakesh Tiwari
Why Reps are increasingly finding it difficult to get a foothold in the Doctor’s clinic
7. Snippets from a Pharma Field Force Veteran by Anirudha Sengupta
A veteran shares his experiences and insights on pharma sales
8. Uncertainties in Pharmaceutical Distribution Channel with Reference to Availability of New Products
Airwil Organic Smart city brings you luxurious 1bhk and 2 bhk residential apartments in prime location of noida. The project provides you amenities such as 24*7 power backup, gym and naturopathy centre. For more information about our project visit our website : http://organicsmartcityairwil.in/
Part B Your Marketing PlanPatrick FrostMKT 500 Dr.docxherbertwilson5999
Part B: Your Marketing Plan
Patrick Frost
MKT 500
Dr. Adina Scruggs
February 15, 2015
Strayer University
Running head: PART B: YOUR MARKETING PLAN
1
PART B: YOUR MARKETING PLAN
5
Google Market Plan
Google is irrefutably one of the most popular and successful companies globally. This is one of the fastest growing companies as from when it was founded in 1998, it has grown into a multibillion dollar company. Google’s mission over the years has been to “organize the world's information and make it universally accessible and useful” (Google, 2010). In order to do this the company has implemented a very effective branding strategy that has enabled it to emerge the better amongst the companies that offer related services. Google as a company has played a major role in the promotion of globalization. For any company to be successful, the marketing process has to be implemented flawlessly in order to ensure the company has an upper hand over the competitors. Google as a company has at the forefront in ensuring that their branding strategy guarantees the company is well placed and positioned in the market.
Google’s corporate identity is one of the most profound brands in the world today. Just like any other companies, Google has to work towards promoting its identity through spreading the company believes and services which creates a collective sum of what the organization stands for. Differentiation has been one of the major strategies that have propelled Google towards becoming better than the competitors. Google has been at the fore front in trying new things hence having a better platform in ensuring consumer satisfaction. Branding for any of Google’s products has been very important especially in positioning of the company (Levi, 2007). One of the major Google products over the years has been the mobile phones and mobile software. Google although having entered into a very competitive market several years ago has managed to become one of the major mobile phone makers.
Google as a brand in the mobile phone industry needs improvement as none of the products can compete effectively with the other products provided by the competitors in the market. The product this case is a state of the art smart phone as a new brand. The name is “Google Smart”. The Google smart series of phone will include a very flashy look and simplified software interphase so as to ensure it has got the upper hand when compared with the other products in the market today. The product slogan will be “the life partner” as with the different support programs for the day to day use the phone will offer support for most of the activities surrounding ones activities. The phone will be releases in phases according to different regions as different regions have different specifications. The different specifications require different product specification settings and hence the difference the launch for the regions globally.
The product design and the production of.
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"Anshika Sharma Vashisht
This comprehensive report provides an in-depth account of my MBA summer internship experience within the dynamic marketing division of Samsung. Over the span of my internship, I was deeply involved in a series of strategic projects that offered me a panoramic view of the inner workings of one of the world's leading technology brands. My experience was marked by a blend of theoretical application and practical involvement, which significantly enriched my understanding of contemporary marketing practices.
### Market Analysis and Strategic Insights
My journey began with an extensive market analysis where I examined current market trends, competitive landscapes, and emerging opportunities and threats. This foundational work was crucial in shaping my understanding of the broader market context in which Samsung operates. I collaborated closely with the market research team to gather and analyze data, utilizing advanced analytical tools and methodologies. This enabled me to identify key market drivers and forecast future trends, which informed strategic decision-making processes within the marketing department.
### Consumer Behavior and Market Segmentation
Understanding consumer behavior was a pivotal aspect of my internship. I engaged in comprehensive studies to dissect consumer preferences, purchasing behaviors, and brand perceptions. Employing both qualitative methods (such as focus groups and in-depth interviews) and quantitative techniques (including surveys and statistical analysis), I was able to garner rich insights into the factors that influence consumer decisions. This deep dive into consumer psychology helped me appreciate the nuances of market segmentation and targeting, essential for crafting tailored marketing strategies.
### Campaign Development and Execution
A highlight of my internship was my active involvement in the development and execution of a major marketing campaign. This multifaceted project encompassed various stages from conceptualization and creative development to digital marketing and performance evaluation. I worked alongside seasoned marketing professionals, contributing to brainstorming sessions, content creation, and the formulation of digital marketing strategies. I also had the opportunity to manage social media campaigns, optimizing them for engagement and reach. This hands-on experience was invaluable in honing my skills in campaign management and digital marketing.
Samsung, founded in 1938, is a South Korean multinational conglomerate known for its innovative technology products. Its flagship subsidiary, Samsung Electronics, leads in global markets with cutting-edge smartphones, televisions, semiconductors, and home appliances. Samsung is renowned for its commitment to quality and technological advancement.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
2. PRODUCT: ASUS NEXUS 7 2ND GEN
WE ARE TECHBOTS
Project Members
I. Adeel Iftikhar.
II. Rahul Rai.
III. Zartasha Asif.
IV. Mahad Rizvi.
V. Sadia Nisar.
VI. Qurat ul Ain Khan.
VII. Qasim Ali Khan
3. AGENDA OF TODAY’S PRESENTATION
About Product & its
specifications.
Marketing Mix.
Positioning of the
product.
Competitor Analysis.
SWOT analysis.
Product Expansion Grid.
Segmentation.
Positioning Map.
Its Pricing.
Product Line Pricing.
Product placement.
Coalition with other
companies.
Characteristics affecting
consumer behaviour.
Competitive strategies.
Competitive positions.
5. PRODUCT FEATURES
Google Nexus 7 2nd generation
Operating system 4.3
Rear Camera 5 MP , front camera
1.2
Different versions
Wireless charging and HDMI port
6. MARKETING MIX
These are the tools. Which the Marketer’s use to
satisfy their customers.
Through delivering a particular market offering.
These include:-
1) Product.
2) Price.
3) Placement.
4) Promotion.
7. PRODUCT
2 GB Ram with quad core 1.5 GHz processor.
7 inch tablet
Thickness 8.7mm
Thin ,comfortable and
longer lasting
More features
8. PROMOTION
Nexus 7 2 is promoted via TV ads.
E-mail in boxing as google has a wide
network of mails.
Ads on websites.
Magazine ads.
To reach its customers as much as possible
so that company can generate revenue from
sales.
10. PLACEMENT
o As tabs are popular in 10-35 age group
o We placed it in IT markets
o Advertised it in places visited by our targeted age
group
o As it will be a big brand we sold it only in our
frenchise
11. PRICE
• Price kept low as compared to
other tabs
• Specs much inferior than price
• Market Penetration Strategy:
• Lot more in Lot less
• Latest features as in expensive
tabs
13. PRODUCT PLACEMENT
It is available in :-
International markets
Distributers world wide
Online stores
Retailers
14. SERVICES PROVIDED BY GOOGLE
Home delivery
In future – 10 inch tablet
Allotting membership cards
Keyboard stand case
Sim Card
15. POSITIONING OF PRODUCT
The way the product is defined by consumers on
important attributes.
Price
Quality
Service
16.
17. The place the product stands in consumer minds
relative to other products.
Availability of Product
18. Brand Personality -> excitement
Feel difference between their product and
competitor’s product
19. COMPETITOR ANALYSIS
Strengths and weaknesses
of the competitors
Competitors -> current +
potential
e.g Samsung
Company decreases price,
competitors do same with
additional features.
20. Selling of product at particular place
More specifications, in less price than competitors
Vast range of competitors
Better service – home delivery
21. CUSTOMER PERCEIVED VALUE
Google placed its high end Tab.
In the eyes of the customers as the best tab.
Regarding the price to specifications ratio.
Company had tried to make its customers delight
by giving affordability as well as features.
Which have given the company an edge over it
competitors.
1. Amazon Kindle.
2. Apple Ipad.
3. Samsung Galaxy Tabs.
4. Windows Tabs.
5. Sony Xperia Tab.
22. ABOUT THIS NEXUS 7 2
IN BCG MATRIX
When this product was launched it was a question
mark for Google.
This product has gain its value in the eyes of those
customers.
Who want affordability as well as a high end
gadget.
This product is now in the age of converting itself
into Star.
Not Yet but it will be According to Google
25. STRENGTHS
Low price / affordable to students
7inch tablet / portability /can be fitted in pocket
Some features that makes it unique
1200 x 1920 pixels & 323 ppi
2gb RAM
5MP rear cam
Can play almost every game
Wireless charging
Nexus tag line (google software)
26. WEAKNESSES
low sales of the product
Limited availability
Non expandable memory (unlike Samsung tab)
Small screen size
awkwardly positioned speakers
Look of the speakers might be not comforting to
many users
Asus can still do better and come up with more
good products
27. OPPORTUNITIES
ASUS might become biggest tablet manufacturer
Different screen size
Different colors
Can introduce tablet specifically for women
Expandable memory
Can give option to customers to optimize their
tablets like nexus 5
Can give another product as an incentive
28. THREATS
ASUS new in tablet market
Apple, Samsung, and Amazon
Just have 2 tablets
Is Non Expandable memory a threat to nexus 7?
Small screen size
Rather working with google they should have their
own android powered tablet
30. MARKET PENETRATION
Asus is Taiwanese company.
Their products
Their market shares increases rapidly after
ultrabooks and tablets
Nexus 7 1st gen in 2012
One of the best selling tab of 2012
31. MARKET DEVELOPMENT
ASUS built by comp engineering who used to work
for Acer
Gained popularity in few years
Became 5th largest computer vendor in 2012
In the short span of time managed to open many
stores
Now competing with top selling laptop brands (Hp,
Dell, Lenovo)
32. PRODUCT DEVELOPMENT
Nexus 7 in 2012
Nexus 7 2nd gen in 2013
High specs with low price as compared to many
other tablets
Google helped to increase the sales of Nexus 7 due
to their advertisement campaigns
33. DIVERSIFICATION
Transformer pads in 2012
Comes with portable keyboard
Tablet + laptop
Nexus 7 in 2012
Opened stores in different regions around the globe
Asus Zenbook, slimmest ultrabook
38. PRODUCT AVAILABILITY:
NEXUS 7 will be initially
available in the capital
(Islamabad) of Pakistan
well educated
mall, shopping center
and stores
Later on, we will also
target other
big cities of Pakistan
39. PSYCHO-GRAPHICALLY
SEGMENTED:
inspired by the colleagues, family members and
friends
People like products that suits their social class,
personality and life style
catch the attraction in any individual with its
extraordinary attributes
42. CONT..
Positioning map compare two attributes of a
particular product with its competitors.
Price is ranged from 1-5 meaning Poor to Excellent.
Also with Quality & Performance.
Price as Variable1.
Quality & Performance as Variable2.
43. CONT..
In case of Nexus 7 2.
It has rating of 4.5 on Price.
& also 4.5 on Quality & performance.
Which means that customers are satisfied with this
product.
As they compare the Price to Quality &
Performance Ratio. Which is 1.
44. POSITIONING STATEMENT:
“To modern mobile, laptops, IPod and cloud
users who want to be up-to-date, Nexus 7 tablet is a
solution that gives you an better, reliable, easier and
efficient way to stay connected to your cloud data,
friends, collogues and resources anywhere you like to
move”
45. PRICING REGARDING SPECIFICATION
Affordable
Yet brilliant
With HD screen
& Quad core processor
& Andreno GPU
And much much more
With Price 30000 PKR
46. PRODUCT LINE PRCING
Its prices are varied also by the memory sizes
which are as follows:-
16 GB 30K PKR
32 GB 35K PKR
47. CONT..
Product line pricing helps the company to reach
customers of different.
Like in case of Nexus 7 2 they have targeted.
Teacher , Business Associates with 32 GB model.
& also have targeted Students , Interns with the 16
GB model with an inflated price.
This type of strategy is Vital for Companies which
are trying to generate from one product.
48. SEGMENTATION & CUSTOMER’S
EQUITY
Google has targeted their customers.
Which are basically Middle class to Elite class.
These perceive google products as high end
products.
Which creates customers loyalty & equity.
To the Brand.
They have targeted these customers to maintain
their loyalty.
Increase their profits.
50. CONT…
These tools work together as 4 P’s.
The only difference is their perspective view.
Both focus on customer but in different context.
1. 4 P’s are Product oriented.
2. But 4 C’s are Customer Oriented.
53. JOINT VENTURE WITH OTHER
COMPANIES
It is launching with many other companies
AT&T
VERIZON
T-MOBILE
54. COMPARISON B/W APPLE IPAD & GOOGLE
NEXUS 7 2
IOS.
Have Icloud
accessibility.
Target the special class
of people.
Creates its own brand
experience.
Android.
Have Gmail
accessibility.
Target every class of
people.
Creates a brand
experience for
everyone.
Apple Ipad Nexus 7 2
57. STAR
These product generate most of the Google
Revenue.
As they have high market share.
& also high growth rate.
It include Android OS, Youtube .
Which is provided by Google to every other
companies like HTC , Samsung , Sony etc.
These SBUs support other SBUs to survive.
58. QUESTION MARK
These products are the latest innovation.
That’s the reason they have low market growth
rate.
Initially they survive through SBUs like Stars , Cash
Cows.
But if they survive this. They can be great asset to
company.
It include Google Glass.
59. CASH COW
These product have low market growth rate.
But have high market share.
These product are at the age of maturity in their life
cycle.
Which include Google Search Engine.
Which is used worldwide for search of anything in
the world.
60. DOG
These SBUs are completing their product life cycle.
The company can sell these SBUs.
These are not helping the company to generate
revenue,
Rather they are fighting for their survival.
It include Google Wave.
Which is the old internet explorer of Google.
Which is substituted by Google Chrome.
65. CULTURE
• As our product is a Gadget
• Do Gadgets are much Influenced by Culture?
• Yes or No!
• Depends on Society
• Apps are interactive and interested
• Revolutionize their lives
• Halt
66. SOCIAL FACTOR
• Status symbol
• Nexus7 in their hands
• Class and Cool
• Psychological factor
• Premium Apps
68. COMPETITIVE STRATEGIES
Stages of approaches to marketing strategy
include:
Entrepreneurial marketing
Formulated marketing
Intreprenurial marketing
Approaches to Marketing Strategy
69. Entrepreneurial marketing involves visualizing an
opportunity and constructing and implementing
flexible strategies
Formulated marketing involves developing formal
marketing strategies and following them closely
Intrepreneurial marketing involves the attempt to
reestablish an internal entrepreneurial spirit and
refresh marketing strategies and approaches
Approaches to Marketing Strategy
70. Michael Porter’s four basic
competitive positioning strategies
Basic Competitive Strategies
Overall cost
leadership
Differentiation
Focus
Middle of the
road
71. Overall cost leadership strategy is when a
company achieves the lowest production and
distribution costs and allows it to lower its
prices and gain market share
Basic Competitive Strategies
72. Differentiation strategy is when a company
concentrates on creating a highly
differentiated product line and marketing
program so it comes across as an industry
class leader
Focus strategy is when a company focuses
its effort on serving few market segments well
rather than going after the whole market
Basic Competitive Strategies
73. Porter believed that a company that pursued a
clear strategy would achieve superior
performance and that companies without a
clear strategy would not succeed
Porter considered no clear strategy to be
“middle of the road”
Basic Competitive Strategies
75. Michael Treacy and Fred Wiersema suggest
companies can gain leadership positions by
delivering superior value to their customers in
three strategies or “value disciplines:”
Operational excellence
Customer intimacy
Product leadership
Basic Competitive Strategies
76. Operational excellence
refers to a company providing value by
leading its industry in price and convenience
by reducing costs and creating a lean and
efficient value delivery system
Basic Competitive Strategies
77. Customer intimacy
refers to a company
providing superior value by segmenting
markets and tailoring products or services to
match the needs of the targeted customers
Basic Competitive Strategies
78. Product leadership
refers to a company
providing superior value by offering a
continuous stream of leading-edge products
or services. Product leaders are open to
new ideas and solutions and bring them
quickly to the market.
Basic Competitive Strategies
80. Market leader
is the firm with the largest market share
and leads the market price changes, product innovations,
distribution coverage, and promotion spending
Market challengers
are firms fighting to increase
market share
Market followers
are firms that want to hold onto their
market share
Market nichers
are firms that serve small market
segments not being pursued by other firms
Competitive Positions
81. Expand total demand
Protect their current market
Expand market share
Market Leader
Strategies
82. Expand total demand by developing:
New users
New uses
More usage of its products
Market Leader Strategies
Expanding Total Demand
83. COMPETITIVE STRATEGIES
Protect current market by:
Fixing or preventing weaknesses that provide
opportunities to competitors
Maintain consistent prices that provide value
Keep strong customer relationships
Continuous innovation
Market Leader Strategies
Protecting Market Share
84. COMPETITIVE STRATEGIES
Expand market share by:
Increasing profitability with increasing market share in
served markets
Producing high-quality products
Creating good service experiences
Building close relationships
Market Leader Strategies
Expanding Market Share
85. COMPETITIVE STRATEGIES
Challenge the leader with an aggressive bid
for more market share
Play along with competitors and not rock the
boat
Market Challenger Strategies
86. Second mover advantage
occurs when a market
follower observes what has made the leader
successful and improves on it
Challenges firms its own size or smaller
Market Follower
Strategies
87. Ideal market niche is big enough to be profitable
with high growth potential and has little
interest from competitors
Key to market niching is specialization
Market
Customer
Product
Marketing mix
Market Nicher
Strategies