Google Never Dies Meetup ( Obbserv + SEMrush ) the vision of digital you

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A perspective of Obbserv to showcase the digital journey, observing the movement of human towards machines and observing the journey of digital from consumer to the brand.

Marketing

The Digital YOU
Taking beyond the obvious - Obbserv

Re-Deﬁned Nationalities
63% of world population is mobile

access, decide, act
40% of YOU is Digital

200 times per day - access mobile phone
91% of adults use search engine to ﬁnd information
7hrs 28 mins is our Indian Internet Time

We trust INTERNET more than
“The Most Important Person” in our life

Bye Bye
Thank you for saving the world till now but ….

NEO is your next Super Hero
You ever have that feeling where you’re not sure

if you are awake or still dreaming?

What is Digital
Marketing?
And we have our own deﬁnition with
$#@$@##%#$#$#$#$$$

Everything starts
with a thought
I want to buy comfortable shoes for myself?

Combining Human & Computers - Second Self
Click to View Video

Then What shall
we do ?
Wait till the End !

Life of a
Digital Marketer
You are what you Speak

Crucial Decisions
Its all about the perception, rest is truth which no one knows.

The Social Impact
World Bank building a better world via digital
Clean e-India

Raising Funds
Series C of $150 mn or 3000 Cr IPO

Bringing back to Indian Cricket Team
Fit-to-play, national hero, make them trust

Bring him back to the
Indian Cricket Team
Execute in Phases
1. Play the Role - me, fan, critic and a common man

2. Digital Assets - Personal Portfolio, Cricket Enthusiast,
Mobile Engagement

3. Digital Associations

Target Audience
1. Low Hanging - Cricket Audience - to get them along.

2. Inﬂuencers - to let them talk about us:

This Includes

A) Cricketers

B) Industry Inﬂuencers

C) General Inﬂuencers

3. Common People - who love the content and get along in the wave

It happened @ OBBSERV
Think Diﬀerent, Believe in it & Create Experience

Udaipur - Global Digital Growth Hub
“ Only 1mm shift is required ”

-Tony Robbins

DM is a Journey
Move at the speed of the consumer

If you don’t someone else will
Whatever you do - Obbserv the Consumer

The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?

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Creative director LBI Digital As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse. Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi. Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys. Talk: For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.

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Google Never Dies Meetup ( Obbserv + SEMrush ) the vision of digital you

1. The Digital YOU Taking beyond the obvious - Obbserv

2. Re-Deﬁned Nationalities 63% of world population is mobile

3. access, decide, act 40% of YOU is Digital

4. 200 times per day - access mobile phone 91% of adults use search engine to ﬁnd information 7hrs 28 mins is our Indian Internet Time

5. We trust INTERNET more than “The Most Important Person” in our life

7. Bye Bye Thank you for saving the world till now but ….

8. NEO is your next Super Hero You ever have that feeling where you’re not sure if you are awake or still dreaming?

9. What is Digital Marketing? And we have our own deﬁnition with $#@$@##%#$#$#$#$$$

10. DM is a Journey Brand————to————Consumer

11. DM is a Journey Consumer————to————Brand

12. Everything starts with a thought I want to buy comfortable shoes for myself?

13. Consumer ————to———— Brand Thought -> Expression of Thought -> Access Information —> Consume

14. Consumer ————to———— Brand This is the Era - where we all are making money

15. Consumer ————to———— Brand Thought -> Expression of thought -> Access Information -> Consume

16. Consumer ————to———— Brand Thought -> Expression of thought -> Access Information -> Consume

17. Combining Human & Computers - Second Self Click to View Video

18. Then What shall we do ? Wait till the End !

19. Life of a Digital Marketer You are what you Speak

20. Crucial Decisions Its all about the perception, rest is truth which no one knows.

21. The Social Impact World Bank building a better world via digital Clean e-India

22. Raising Funds Series C of $150 mn or 3000 Cr IPO

23. Bringing back to Indian Cricket Team Fit-to-play, national hero, make them trust

24.

25. Bring him back to the Indian Cricket Team Execute in Phases 1. Play the Role - me, fan, critic and a common man 2. Digital Assets - Personal Portfolio, Cricket Enthusiast, Mobile Engagement 3. Digital Associations

26. Target Audience 1. Low Hanging - Cricket Audience - to get them along. 2. Influencers - to let them talk about us: This Includes A) Cricketers B) Industry Influencers C) General Influencers 3. Common People - who love the content and get along in the wave

27. It happened @ OBBSERV Think Diﬀerent, Believe in it & Create Experience

28. Udaipur - Global Digital Growth Hub “ Only 1mm shift is required ” -Tony Robbins

29. DM is a Journey Move at the speed of the consumer If you don’t someone else will Whatever you do - Obbserv the Consumer

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