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Secrets of Rapid App Development [Lean Startup Conf 2012]Matt Brezina
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Google. A word that is now synonymous with “look it up” and to every business owner also doubles for “opportunity” and “what the heck”.
What's important to Google? And what can you do to impress Google while also impressing your website visitors? Gaining Google's favor doesn't happen overnight, in our talk we'll outline in plain English:
* What criteria Google uses to rank websites.
* How you can adjust your website to improve your standings in search results.
* Things you can do outside of your website to make your Google presence stronger.
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-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
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- What I was (and im sure everyone else was) was doing around SEO
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- Everything I implemented to try to recover
- What finally worked
- The results i saw
- Key considerations & Take Aways
Please let me know if you have any questions, what you have tried in the past to recover and perhaps results you have seen by following the process within.
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Google. A word that is now synonymous with “look it up” and to every business owner also doubles for “opportunity” and “what the heck”.
What's important to Google? And what can you do to impress Google while also impressing your website visitors? Gaining Google's favor doesn't happen overnight, in our talk we'll outline in plain English:
* What criteria Google uses to rank websites.
* How you can adjust your website to improve your standings in search results.
* Things you can do outside of your website to make your Google presence stronger.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
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The presentation covers everything from:
- What I was (and im sure everyone else was) was doing around SEO
- What effects the Panda / Penguin Algorithm updates had to my websites
- Everything I implemented to try to recover
- What finally worked
- The results i saw
- Key considerations & Take Aways
Please let me know if you have any questions, what you have tried in the past to recover and perhaps results you have seen by following the process within.
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I've been thinking a lot recently about how we apply 'The Lean Startup' principles to marketing projects.
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Plaquette de communication sur le réseau des maisons d'écrivain et lieux d'auteurs en région Centre.
Ce projet de mise en réseau des maisons d'écrivain et lieux d'auteurs en région Centre est élaboré par Livre au Centre en lien avec la Fédération des maisons d'écrivain et le Comité régional du tourisme.
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Outil de pure matière grise, nourri par la veille quotidienne de sa jeune équipe, digitalTrends est un service payant qui fournit aux sociétés des « slides » et des tableurs prêts à être intégrés dans une présentation.
Chiffres clés des marchés numériques, analyses stratégiques, benchmarks...
Ces données synthétiques sont destinées aux stratèges du développement et du marketing, comme aux dirigeants cherchant une mise à niveau technologique synthétique.
Last week Google announced significant changes to its Local product with the creation of Google+ Local. STEAK has completed an in-depth analysis of Google+ Local that highlights the changes, opportunities and potential future scenarios.
Google Places has recently merged with Google Plus, creating a new local listing system called Google Plus Local (or Google+ Local). Now, businesses will be required to have a Google Plus account in order to have a local business listing with them.
In addition, Google has gotten rid of the 5-star customer review system in exchange for a more detailed scoring system, which will impact how your customer reviews are rated.
While this change presents even more opportunities for your local business to generate new customers, it could be very confusing for you as there are some major differences between the two systems.
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If Google+ has got you confused, you're not alone. This guide walks you through Google+ as an individual (profile) and as a business (page), and includes navigating Google+ for local and an overview on how mobile search is affected.
What is Google My Business?
http://www.positiveim.co.uk
If you have been struggling to build a local presence on Google, you may be happy to learn that the Google My Business platform makes things a whole lot simpler.
This is Google’s latest tool to help local businesses connect with more consumers. It merges Google Maps, Search and Google+ into a single platform; which can help you easily manage your business information across all of them.
How to use google my business a step by step guide| Overflow LocalOverflow Local
In this informative guide you will learn how to use, set up and analyze Google My Business.
Google My Business is a new dashboard which replaces Google Places for Business and Google+ Local. Google has experimented with both platforms in the past, which has left many business owners feeling confused and frustrated.
The new Google My Business dashboard will eliminate this confusion by allowing you to manage your company information across all of Google’s platforms, including Search, Maps, and Google+. It’s a one-stop solution that should help you simplify the whole listing management process in the going forward.
About Us
Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay and Appleton Wisconsin in the beautiful city of Marion. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers.
As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design.
Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win.
http://www.overflowlocal.com/#!about/c1eru
The Local Business Guide to Google My Business | VirtuallyFamousMarketing.comStacia Kennedy
What is Google My Business?
Google My Business is a platform where local businesses, products, brands, artists, and organizations manage their online presence with Google. You can compare Google My Business to Facebook Business Pages. In comparison they both are platforms that represent your brand and business. But after reading this post you will see why having a Google presence will be more powerful for your business in regards to how you are found online.
Read More: http://virtuallyfamousmarketing.com/local-business-guide-google-business/
The Local Business Guide to Google My Business | VirtuallyFamousMarketing.com
Small business marketing ideas magazineAnjana Malik
Small Business Marketing Ideas magazine. In this issue we cover: Google + Local, YouTube, Scary Website Mistakes and other Small Business Marketing ideas.
Learn about Google's controls on your practice's marketing and search engine optimization. Google+, Google Local Listing, Google Adwords, Google Reviews and more. Improve the visibility of your practice on the Internet by understanding what you need to do in Google.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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2. Google announces Google+
Local
• Google has announced that Google Business Places would cease to exist in its
current form. Up until now, claiming and managing a Google Place page has been
an imperative for successfully marketing a local business online.
• As of 1 June 2012, Google Places has been replaced by Google+ Local, an
extension of Google’s social networking site.
What is Google Plus?
• Google+ was launched in September 2011, and mimics some of Facebook’s
features while helping users communicate specifically with different audience
through the use of ‘Circles’. User engagement figures were watched with interest
from marketers and brands alike, but take-up to date has been slow and focussed
mainly around tech-savvy early adopters.
3. EMO’s view on Google Plus
and Google Plus Local
• Up until now, our position for local businesses has been that generally, Google+
hasn’t achieved critical mass yet and so isn’t a marketing priority. EMO has
recommended that local businesses don’t invest in active engagement on Google+,
but in some cases we have recommended the creation of basic user profiles to
positively affect natural search and help users to find a business.
• We’re still not recommending that all local businesses jump straight into Google+
• But, now the same attention required for Google Places needs to be applied to
Google+ Local (claim and manage your reputation). You only need a Google
account to do this, not a Google+ profile.
• Currently Google+ Local pages don’t give business owners the ability to publish
content or be followed. But these features are coming and we do expect that in the
future Google will move towards incentivising businesses to engage in relationship
building through Google+. We’ll be keeping a close eye on what happens.
4. There are 3 key changes
1. People using Google Maps to search will see a different page
The data (contact details, locations and the like) is still exactly the same, but it’s
simply displayed in a different format.
2. Users can look for local businesses in a different way through the Google+
Local tab
If Google+ users choose to, they can search for local businesses through Google+.
The main benefit for users here is the new hierarchy of search results – which
promotes businesses with reviews from people you know over businesses without
5. There are 3 key changes
3. Reviews are changing dramatically
Before, reviews could be left by anyone (even anonymously) and required a rating on
a 5 star scale, ensuring that businesses with lots of reviews usually had an average of
3.5 stars and some businesses suffered from review spam and no way to contact
people who had left poor reviews.
Now a logged in Google account is needed before a review can be left. The format of
reviews is also different – no more 5 stars, now it’s anything up to a 30 point spread
based on Zagat’s comprehensive restaurant rating scale.
Different categories of businesses are associated with ‘labels’ eg Attraction, and this
allows Google to show the most relevant questions to the business (in this case
Appeal, Facilities, and Service).
6. What’s not changing: Yet
1. Rankings appear to be mainly the same
Initially many pundits suspected that this change would also mean a change in the
algorithm that dictates which entry appears in a search. While some extremely
marginal changes were reported, the research has now shown that the local search
rankings remain the same.
We expect that both number of reviews and rating averages will affect rankings in the
future.
2. Old reviews remain the same on Google+ Local
Importantly, there is some talk that old reviews won’t migrate to the new Google+
pages, but our research shows that no reviews have been removed yet.
7. The Good news for local
businesses
• Businesses can review other businesses as a business, so your B2B networking
could get a lot more meaningful.
• People who leave reviews are encouraged to share their comments with their
Circles, so expect more people to see your reviews (both good and bad of course!)
• Google+ Local pages are still only editable through the Google Business Centre,
but we expect that (like with Google+) soon more than one person will be able to
administer a Google+ Local page.
9. Scenario 1
What you had What you should do
I had a Google Plus profile Currently, you can’t merge the two.
I had a claimed Google Places Step1: Review your Google+
page Local page and make sure all
What you have now the information and images have
transferred across correctly.
You have two Google+ presences
– one with Google+ features and Step 2: Fill your email address in
one that just looks like a here to be notified of feature
Google+ page changes.
Optional: Ask for early access to
10. Scenario 2
What you had What you should do
I didn’t have a Google Places page Make sure your Google+ profile is
set up as a ‘Local Business or
I did have a Google+ profile Place’ if relevant
What you have now This will ensure that your business
is shown in Google+ Local
You still only have a Google+ search results.
profile
11. Scenario 3
What you had What you should do
I only had a Google Places page, Step 1: Set up a personal Google+
but it wasn’t claimed profile to administer the page
once it’s claimed
What you have now Step 2: Claim your Google+ Local
profile (it works the same as
Still nothing except an unmanaged before)
page that probably doesn’t
benefit your business.
12. Scenario 4
What you had What you should do
I only had a Google Places page Step1: Review your Google+
that was claimed Local page and make sure all
the information and images have
transferred across correctly.
What you have now
Step 2: Fill your email address in
Your Google Places page has here to be notified of feature
been converted into a Google+ changes.
Local page
14. FAQ
• When’s it happening in the UK?
Unlike past changes, there is no inter-continental delay so the change has already
taken effect.
• How is the claiming process different?
It hasn’t changed – yet.
• Will I have to revalidate my claim?
If you want to make significant changes to your Google+ Local page, yes. For basic
edits, no.
• But my business isn’t a restaurant, why is the Zagat scoring being used?
Other business verticals (eg retail stores) will have different ‘labels’ and have less
comprehensive scoring.
15. FAQ
• Am I going to start being notified about people interacting with my page?
No – if you’ve claimed your page you’ll be notified when people leave reviews, but
currently there are no other ways that people can communicate with your business
unless you have a full G+ Local page.
• Am I going to be forced to manage a new Social profile?
We’re not sure. Currently, no, but Google have indicated that ‘hosting hangouts,
sharing photos ... We’ll soon extend these social experiences to more local Google+
pages in the weeks and months ahead’ so this may happen.