Google has launched Google+ Local, merging its local and social offerings. This replaces Google Places with Google+ Local Pages that have a new design and use Zagat reviews and scoring. While business listings can still be managed through Google Places, users must now login to Google+ to leave reviews. It remains unclear how these changes may impact search engine results.
Google Ties Mobile Usability Issues to Your Website RankingsJordyn Gingrich
Our February newsletter reports that Google is beginning to tie mobile usability issues with your website rankings. Having a mobile-optimized site is now more important than ever. Also, Twitter starts group direct messages and mobile video, and Google shows social profiles in their knowledge panel.
Facebook Parent-Child Process Overview & FAQ | Location3 MediaLocation3 Media
Do you have questions about the Facebook parent-child integration? Check out this helpful document, which provides an overview of the data management process, and answers common questions about admin roles, page posting capabilities and more.
For more information on Facebook management, contact Location3 Media at www.location3.com.
How to Apply Search Marketing and Audience Generation Tactics to Your Multich...Media Horizons
If your brand is not present on search engines, an opportunity is lost to your competitors.
Learn how to incorporate search engine marketing (SEM) and search engine optimization (SEO) strategies to generate increased website traffic and convert active hand-raisers who are searching online for your products or services to ultimately drive sales.
This primary direct-response media channel yields targeted click and traffic volume, efficient cost-per-acquisitions and high levels of return on investment.
LOCAL SEARCH TIPS: Local Search Traffic WhitepaperLocation3 Media
Local Search Traffic, a division of Location3 Media presents a guide to the basics of using local search marketing to your advantage. See what we have to say about local map listings, local pay per click, local search engine optimization, and local search media
The document is a website usability report for The Ready Project conducted by Shelley's Web Design. The report summarizes the analysis of the website in four main sections: accessibility, identity, navigation, and content. Overall, the website loads quickly and has clear navigation but could improve the contrast of some text, add a custom 404 page, make the company identity and purpose clearer on the home page, and indicate when links will take users off-site. With some changes, the report concludes the website usability and customer experience can be enhanced.
Larry Page and Sergey Brin, two Stanford graduate students, created a search engine called Backrub in 1996. After it grew too large for Stanford servers, they decided it needed a new name and chose Google. Sun Microsystems co-founder Andy Bechtolsheim provided the first $100,000 in funding for what would become Google Inc. Google launched many products and services over the years including Gmail, Google Maps, Google Docs, YouTube, and Android. It became a dominant force in search and digital advertising.
Getting your small business listed on top online directories has several benefits: increased website traffic, sales, search engine rankings, and brand recognition. To maximize these benefits, you should submit your business to key directories like Google Places, Yahoo Directory, and Bing. The process typically involves creating an account, providing business details, and paying a submission or annual fee. Successfully submitting to these major directories can help more customers find your business online.
Google Ties Mobile Usability Issues to Your Website RankingsJordyn Gingrich
Our February newsletter reports that Google is beginning to tie mobile usability issues with your website rankings. Having a mobile-optimized site is now more important than ever. Also, Twitter starts group direct messages and mobile video, and Google shows social profiles in their knowledge panel.
Facebook Parent-Child Process Overview & FAQ | Location3 MediaLocation3 Media
Do you have questions about the Facebook parent-child integration? Check out this helpful document, which provides an overview of the data management process, and answers common questions about admin roles, page posting capabilities and more.
For more information on Facebook management, contact Location3 Media at www.location3.com.
How to Apply Search Marketing and Audience Generation Tactics to Your Multich...Media Horizons
If your brand is not present on search engines, an opportunity is lost to your competitors.
Learn how to incorporate search engine marketing (SEM) and search engine optimization (SEO) strategies to generate increased website traffic and convert active hand-raisers who are searching online for your products or services to ultimately drive sales.
This primary direct-response media channel yields targeted click and traffic volume, efficient cost-per-acquisitions and high levels of return on investment.
LOCAL SEARCH TIPS: Local Search Traffic WhitepaperLocation3 Media
Local Search Traffic, a division of Location3 Media presents a guide to the basics of using local search marketing to your advantage. See what we have to say about local map listings, local pay per click, local search engine optimization, and local search media
The document is a website usability report for The Ready Project conducted by Shelley's Web Design. The report summarizes the analysis of the website in four main sections: accessibility, identity, navigation, and content. Overall, the website loads quickly and has clear navigation but could improve the contrast of some text, add a custom 404 page, make the company identity and purpose clearer on the home page, and indicate when links will take users off-site. With some changes, the report concludes the website usability and customer experience can be enhanced.
Larry Page and Sergey Brin, two Stanford graduate students, created a search engine called Backrub in 1996. After it grew too large for Stanford servers, they decided it needed a new name and chose Google. Sun Microsystems co-founder Andy Bechtolsheim provided the first $100,000 in funding for what would become Google Inc. Google launched many products and services over the years including Gmail, Google Maps, Google Docs, YouTube, and Android. It became a dominant force in search and digital advertising.
Getting your small business listed on top online directories has several benefits: increased website traffic, sales, search engine rankings, and brand recognition. To maximize these benefits, you should submit your business to key directories like Google Places, Yahoo Directory, and Bing. The process typically involves creating an account, providing business details, and paying a submission or annual fee. Successfully submitting to these major directories can help more customers find your business online.
This document provides guidance on local search engine optimization (SEO). It discusses optimizing title tags, metadata, address details, phone numbers, and on-page content for local SEO. It also covers official business listings on Google, Bing, and Yahoo, obtaining reviews on Google+ and other sites, directories, social media profiles, citations, and summarizes the importance of local SEO.
Social media marketing lecture discusses social search which retrieves results from user-generated content on social media. It combines traditional search algorithms with human networks to return more personalized and relevant results to the user. While social search provides benefits like less spam and more current results, it also faces concerns around privacy as information shared socially can now be more easily discovered through search.
As with everything in the digital age, intranet trends are constantly evolving. Here's our take on where we see intranet design, content, UX and collaboration trends headed.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The document summarizes several SEO and PPC industry updates from January 2012, including: Google announcing changes to make search understand people/relationships better through features like Personal Results and Profiles in Search; a lawsuit filed against Google over its Trusted Stores program; and Google preparing to provide ad group-level impression share metrics for Search and Display Networks campaigns.
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
The document provides information on digital marketing and search engine optimization (SEO). It defines digital marketing and search engines. It explains how search engines work through crawling, indexing, processing queries, calculating relevancy, and retrieving results. The document also discusses SEO techniques like on-page optimization factors, off-page optimization, keyword research, competitive analysis, and Google algorithms/updates that impact rankings. It provides examples of implementing SEO through business analysis, keyword research, and on-page optimization tactics.
Yaro Starak turned his hobby of running a website about a card game into a full-time career as an internet marketer without a traditional job. He launched his first successful business, a proofreading service for international students, which he grew to a two hour workday operation. In 2004, he started a blog called Entrepreneurs-Journey.com to discuss his experiences running online businesses. Over time, he monetized the blog through advertising, affiliate marketing, coaching programs, and online courses to build it into his flagship online entity.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
How to Navigate Google+ Without Going InsaneLindsay Mineo
If Google+ has got you confused, you're not alone. This guide walks you through Google+ as an individual (profile) and as a business (page), and includes navigating Google+ for local and an overview on how mobile search is affected.
Google has combined Google Places listings and Google+ Pages into a new system called Google My Business. This provides a single dashboard to manage business information, reviews, ads, analytics and more. Business owners should review their business listings and verify their address if needed under the new system. The update aims to simplify the user experience for both businesses and customers.
Google Places has recently merged with Google Plus, creating a new local listing system called Google Plus Local (or Google+ Local). Now, businesses will be required to have a Google Plus account in order to have a local business listing with them.
In addition, Google has gotten rid of the 5-star customer review system in exchange for a more detailed scoring system, which will impact how your customer reviews are rated.
While this change presents even more opportunities for your local business to generate new customers, it could be very confusing for you as there are some major differences between the two systems.
The document discusses Google replacing Google Places with Google+ Local on June 1, 2012. It provides details on how businesses can now claim a Google+ Local listing and get reviews. Reviews and check-ins on Google+ Local and apps like Foursquare can help businesses by influencing potential customers. While the transition caused some confusion, most users have adapted to the changes with Google+ Local reviews integrating all previous Google Places reviews.
Move over facebook and twitter, google’s new google+ local enhances opportuni...Black Box Social Media
Google has replaced Google Places with Google+ Local, integrating local search information with Google+ for a more robust local search and business listing experience. The new Google+ Local allows multiple access points for local information, integration of Zagat ratings, and most importantly, the ability for businesses to directly message customers, making it a key platform for local business engagement and marketing.
How to use google my business a step by step guide| Overflow LocalOverflow Local
In this informative guide you will learn how to use, set up and analyze Google My Business.
Google My Business is a new dashboard which replaces Google Places for Business and Google+ Local. Google has experimented with both platforms in the past, which has left many business owners feeling confused and frustrated.
The new Google My Business dashboard will eliminate this confusion by allowing you to manage your company information across all of Google’s platforms, including Search, Maps, and Google+. It’s a one-stop solution that should help you simplify the whole listing management process in the going forward.
About Us
Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay and Appleton Wisconsin in the beautiful city of Marion. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers.
As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design.
Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win.
http://www.overflowlocal.com/#!about/c1eru
What is Google My Business?
http://www.positiveim.co.uk
If you have been struggling to build a local presence on Google, you may be happy to learn that the Google My Business platform makes things a whole lot simpler.
This is Google’s latest tool to help local businesses connect with more consumers. It merges Google Maps, Search and Google+ into a single platform; which can help you easily manage your business information across all of them.
At the beginning of June 2012, Google Maps changed all their Google Place pages into Google Plus Local profiles.
This is an overview of the changes and what they mean for local businesses and retail networks.
How Google Plus Local Pages Impact Your BusinessRod Watson
How Google Plus Local Pages Impact Your Business - Rod Watson from Watson Marketing Solutions, LLC discusses how Google+ Local Business Pages can positively impact your business and lead to increased sales and more profits.
Google+ Local is Google's new local business listing and review platform that has replaced Google Places pages. It allows businesses to claim a listing, add photos and information, and engage with customers. Key features include a Local tab on Google+ to find businesses, Zagat-style reviews replacing 5-star ratings, integration across Google platforms, and ability to gain exposure through +1's and social engagement. Businesses need to claim or transfer their listing and actively engage on their Google+ Local page to benefit from increased visibility and customer interactions.
Small Business Marketing: Getting Results with Google Local Search by Julie B...Julie Bevacqua
This document discusses how local businesses can optimize their Google Local listings. It recommends claiming and verifying the business listing on Google+ by providing accurate information. Photos should also be added to the listing. Customer reviews on Google and other sites are important for rankings. The business should encourage positive reviews through check-ins and asking customers to review. Keeping listings and reviews up to date helps the business attract new local customers through Google searches.
The Local Business Guide to Google My Business | VirtuallyFamousMarketing.comStacia Kennedy
What is Google My Business?
Google My Business is a platform where local businesses, products, brands, artists, and organizations manage their online presence with Google. You can compare Google My Business to Facebook Business Pages. In comparison they both are platforms that represent your brand and business. But after reading this post you will see why having a Google presence will be more powerful for your business in regards to how you are found online.
Read More: http://virtuallyfamousmarketing.com/local-business-guide-google-business/
The Local Business Guide to Google My Business | VirtuallyFamousMarketing.com
Google Plus has become an important platform for businesses to engage with customers and improve search engine optimization. By having a Google Plus business page, businesses can gain local search rankings, get customer reviews that show up in search results, and connect articles to their profile to increase authority. Using features like +1's and properly linking content can help filter a business's content to more relevant searchers.
This document provides guidance on local search engine optimization (SEO). It discusses optimizing title tags, metadata, address details, phone numbers, and on-page content for local SEO. It also covers official business listings on Google, Bing, and Yahoo, obtaining reviews on Google+ and other sites, directories, social media profiles, citations, and summarizes the importance of local SEO.
Social media marketing lecture discusses social search which retrieves results from user-generated content on social media. It combines traditional search algorithms with human networks to return more personalized and relevant results to the user. While social search provides benefits like less spam and more current results, it also faces concerns around privacy as information shared socially can now be more easily discovered through search.
As with everything in the digital age, intranet trends are constantly evolving. Here's our take on where we see intranet design, content, UX and collaboration trends headed.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
The document summarizes several SEO and PPC industry updates from January 2012, including: Google announcing changes to make search understand people/relationships better through features like Personal Results and Profiles in Search; a lawsuit filed against Google over its Trusted Stores program; and Google preparing to provide ad group-level impression share metrics for Search and Display Networks campaigns.
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
The document provides information on digital marketing and search engine optimization (SEO). It defines digital marketing and search engines. It explains how search engines work through crawling, indexing, processing queries, calculating relevancy, and retrieving results. The document also discusses SEO techniques like on-page optimization factors, off-page optimization, keyword research, competitive analysis, and Google algorithms/updates that impact rankings. It provides examples of implementing SEO through business analysis, keyword research, and on-page optimization tactics.
Yaro Starak turned his hobby of running a website about a card game into a full-time career as an internet marketer without a traditional job. He launched his first successful business, a proofreading service for international students, which he grew to a two hour workday operation. In 2004, he started a blog called Entrepreneurs-Journey.com to discuss his experiences running online businesses. Over time, he monetized the blog through advertising, affiliate marketing, coaching programs, and online courses to build it into his flagship online entity.
The newly launched Facebook Graph Search allows members of the world's largest social network to find content through their Facebook social connections. If Facebook can get its members to adopt the new functionality and power personalized results, marketers may see Graph Search start to own Local Search over the likes of Google Local, Trip Advisor and Yelp. But we are in early days. As Facebook Graph Search evolves, CMOs and their teams should ensure visibility in both Graph Search and users' newsfeeds by sharing engaging content with their audiences. Moreover, employing a holistic social strategy and active community management are increasingly essential to succeeding on Facebook under the new world of Graph Search. In essence, companies will succeed in the era of Graph Search by building connected brands, or a close relationship with their audiences. This point of view discusses in more detail what Graph Search is all about and how brands can use content and conversation to build connected brands.
How to Navigate Google+ Without Going InsaneLindsay Mineo
If Google+ has got you confused, you're not alone. This guide walks you through Google+ as an individual (profile) and as a business (page), and includes navigating Google+ for local and an overview on how mobile search is affected.
Google has combined Google Places listings and Google+ Pages into a new system called Google My Business. This provides a single dashboard to manage business information, reviews, ads, analytics and more. Business owners should review their business listings and verify their address if needed under the new system. The update aims to simplify the user experience for both businesses and customers.
Google Places has recently merged with Google Plus, creating a new local listing system called Google Plus Local (or Google+ Local). Now, businesses will be required to have a Google Plus account in order to have a local business listing with them.
In addition, Google has gotten rid of the 5-star customer review system in exchange for a more detailed scoring system, which will impact how your customer reviews are rated.
While this change presents even more opportunities for your local business to generate new customers, it could be very confusing for you as there are some major differences between the two systems.
The document discusses Google replacing Google Places with Google+ Local on June 1, 2012. It provides details on how businesses can now claim a Google+ Local listing and get reviews. Reviews and check-ins on Google+ Local and apps like Foursquare can help businesses by influencing potential customers. While the transition caused some confusion, most users have adapted to the changes with Google+ Local reviews integrating all previous Google Places reviews.
Move over facebook and twitter, google’s new google+ local enhances opportuni...Black Box Social Media
Google has replaced Google Places with Google+ Local, integrating local search information with Google+ for a more robust local search and business listing experience. The new Google+ Local allows multiple access points for local information, integration of Zagat ratings, and most importantly, the ability for businesses to directly message customers, making it a key platform for local business engagement and marketing.
How to use google my business a step by step guide| Overflow LocalOverflow Local
In this informative guide you will learn how to use, set up and analyze Google My Business.
Google My Business is a new dashboard which replaces Google Places for Business and Google+ Local. Google has experimented with both platforms in the past, which has left many business owners feeling confused and frustrated.
The new Google My Business dashboard will eliminate this confusion by allowing you to manage your company information across all of Google’s platforms, including Search, Maps, and Google+. It’s a one-stop solution that should help you simplify the whole listing management process in the going forward.
About Us
Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay and Appleton Wisconsin in the beautiful city of Marion. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers.
As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design.
Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win.
http://www.overflowlocal.com/#!about/c1eru
What is Google My Business?
http://www.positiveim.co.uk
If you have been struggling to build a local presence on Google, you may be happy to learn that the Google My Business platform makes things a whole lot simpler.
This is Google’s latest tool to help local businesses connect with more consumers. It merges Google Maps, Search and Google+ into a single platform; which can help you easily manage your business information across all of them.
At the beginning of June 2012, Google Maps changed all their Google Place pages into Google Plus Local profiles.
This is an overview of the changes and what they mean for local businesses and retail networks.
How Google Plus Local Pages Impact Your BusinessRod Watson
How Google Plus Local Pages Impact Your Business - Rod Watson from Watson Marketing Solutions, LLC discusses how Google+ Local Business Pages can positively impact your business and lead to increased sales and more profits.
Google+ Local is Google's new local business listing and review platform that has replaced Google Places pages. It allows businesses to claim a listing, add photos and information, and engage with customers. Key features include a Local tab on Google+ to find businesses, Zagat-style reviews replacing 5-star ratings, integration across Google platforms, and ability to gain exposure through +1's and social engagement. Businesses need to claim or transfer their listing and actively engage on their Google+ Local page to benefit from increased visibility and customer interactions.
Small Business Marketing: Getting Results with Google Local Search by Julie B...Julie Bevacqua
This document discusses how local businesses can optimize their Google Local listings. It recommends claiming and verifying the business listing on Google+ by providing accurate information. Photos should also be added to the listing. Customer reviews on Google and other sites are important for rankings. The business should encourage positive reviews through check-ins and asking customers to review. Keeping listings and reviews up to date helps the business attract new local customers through Google searches.
The Local Business Guide to Google My Business | VirtuallyFamousMarketing.comStacia Kennedy
What is Google My Business?
Google My Business is a platform where local businesses, products, brands, artists, and organizations manage their online presence with Google. You can compare Google My Business to Facebook Business Pages. In comparison they both are platforms that represent your brand and business. But after reading this post you will see why having a Google presence will be more powerful for your business in regards to how you are found online.
Read More: http://virtuallyfamousmarketing.com/local-business-guide-google-business/
The Local Business Guide to Google My Business | VirtuallyFamousMarketing.com
Google Plus has become an important platform for businesses to engage with customers and improve search engine optimization. By having a Google Plus business page, businesses can gain local search rankings, get customer reviews that show up in search results, and connect articles to their profile to increase authority. Using features like +1's and properly linking content can help filter a business's content to more relevant searchers.
jackylopez.com - Virtual Assistant and Web DevelopmentJacky Lopez
The document discusses setting up Google accounts to integrate Google services into a business. It recommends creating a personal Google account to claim and optimize business listings on Google Places. The document then lists and briefly describes several Google tools that are useful for online marketing, including Google Analytics, Webmaster Tools, YouTube, Docs, Feedburner, Insights for Search, Keyword Tool and Places. It stresses having complete control over accounts by creating them yourself rather than through an outside agency.
The document discusses Google Places, which is Google's portal for local businesses to claim and manage their listings. It was formerly known as Google Local Business Center. The key points are:
- Google Places allows businesses to create free listings that include their address, phone number, hours, photos and more. These listings appear on Google Maps, search results, and iPhone/Android searches.
- Having a Google Places listing provides benefits like surpassing other established search rankings, appearing on local maps and mobile searches, and potentially receiving free professional photos from Google.
- The process to set up a Google Places listing involves creating a Google account, adding the business details, and confirming the listing via phone, text, or mail
Google launched Place Pages to provide information on over 50 million locations worldwide to help people find places locally, such as businesses, landmarks, and facilities. Place Pages display key details like photos, reviews, and business hours sourced from across the web. Four million businesses have claimed their Place Page on Google to manage their online presence. The document discusses how small businesses can utilize their Google Place Page listing and local search results to attract more customers by optimizing their listing details and engaging with online reviews. It provides tips on boosting a business's visibility through tools like Google Boost ads, local business directories, and encouraging online reviews.
Step By Step Information About Google Webmaster toolsParshuram Yadav
Google Search Console is a free tool that helps website owners monitor and maintain their site's presence in Google search results. It provides reports on search performance, indexing issues, links to the site, and more. The tool helps users identify and fix problems that may impact rankings, discover new optimization opportunities, and submit new pages to Google for indexing.
Everything you need to know about the new Google Places.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
10 Common Questions And Answers About Google+Social Sinergy
Google+ has attracted over 500 million registered users since its 2011 launch, making it one of the most popular social networks. It provides capabilities like other major sites but also new ways to engage with features such as Hangouts and Circles. While free for businesses, questions remain about how Google+ can help grow companies. The document then addresses 10 common questions about using Google+ for businesses, covering topics like how to create a business page, how to get it listed on Google Maps, how to connect it to a website, and how to increase audience. [/SUMMARY]
This document provides guidance on using Google+ as a brand marketing platform. It begins with an overview of Google+ and its advantages as an extension of Google's products. It then discusses developing a brand strategy on Google+, including setting up a brand page, integrating with AdWords, optimizing circles, and engaging users. The document concludes with recommendations around measurement, challenges, and takeaways for crafting an effective brand presence on Google+.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
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[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
Steak Google+
1. STEAK’S Initial Point of View on the Launch
of Google+ Local and its Effect on Search
Synopsis: Key learnings about Google+ Local and recommended immediate steps
1. Google has replaced Google Places with Google+ Local. Local listings on Google.com and Google
Maps are converting to Google+ Local Pages.
2. Businesses can continue to manage their local listings (now Google+ Local pages) via the Google
Places management interface.
3. Users can now leave business reviews only when logged into their Google+ account. Google+
Local pages are accessible to users via the Google+ interface.
4. Google+ Brand/Business social media pages and Google+ Local Pages are distinct entities to be
managed by businesses separately.
5. A merger between Google+ and Google + Local is inevitable and will likely provide many new
opportunities for local businesses to interact with their customers.
6. Google has changed their local business review system. Google’s star ratings have been replaced
by Zagat’s 30 point scoring system.
7. So far, we have not noted a change to the ranking algorithm and SERP rankings do not appear to
be impacted. No word from Google on how Local listings will be ranked within the Google+
interface in the future.
Heralded by Google as a way to improve the way people find and share local businesses within a
simpler and more streamlined interface, Google+ Local is already proving itself to be a vast
improvement over Google’s previous offering, Google Places. Reaction in the marketplace has been
mixed among business owners, who fear losing control of their business information and a negative
impact on their business’ local visibility. However STEAK’s position is that business owners are
ultimately still in control of their local information and can continue to manage their business listings
via the Google Places business portal.
For an in-depth look at Google+ Local as well as insight into what it means for your business, please
read on.
What is Google+ Local?
Google+ Local is the first phase of integration between two previously independent Google products:
Google+ and Google Places. As a marriage of Google’s local and social offerings, Google+ Local will aim
to provide local information within a sophisticated and socially minded interface and perhaps provide
additional differentiation and interest in the Google+ social media offering. Google’s official scoop on
the product can be found here: http://googleandyourbusiness.blogspot.com/.
Currently, while every Google local search result and local business page will incorporate Google+
Local’s new design, features and ratings systems, only Google+ users can use the Google+ features
available on the new local pages. Users can access Google+ Local via the Google+ account
(https://plus.google.com/) by navigating to “Local” within the left side navigation.
2. While the Google+ Local pages already have the look and feel of a Google+ page, for now they continue
to exist separately. Google has indicated that merging Google+ Local Pages and Google+ Pages for
Businesses/Brands will likely be a future enhancement. For now, business owners are advised to
continue managing their local pages and their Google+ pages as separate properties.
Google’s internal local guru Vanessa Schneider (https://plus.google.com/102991700177087923792)
explained Google’s differentiation between the two pages:
• Google+ page – “regular ol' Google+ pages that you manage from your personal Google account.
Includes social features (Hangouts, etc.)”
• Google+ Local page – “Places pages with a new look and feel, managed via the same account
you've always used to manage your Places listings. No social features*”
While Google does not consider reviews to be a social feature STEAK maintains the position that reviews
remain an integral element of any successful social strategy.
Google+ Local Reviews and the New Local Scores
Google has begun to capitalize on their 2011 acquisition of Zagat by replacing the 5-star consumer
ratings with Zagat’s 30 point scoring system. The new, Zagat-branded scores will be compiled from three
sources; Zagat sourced reviews, previously submitted Google Places reviews and new Google+ Local
reviews, generated by Google+ users. Reviews from other online sources are still linked to at the bottom
of Google+ Local pages but they will have no impact on the scoring system. Google has been quiet about
the future use of these reviews.
The 30 point system will evaluate businesses on a variety of
relevant categories. For example, restaurants are rated on
Food, Décor and Service; clothing stores on Quality, Appeal and
Service etc. Each category will be given an individual score.
Businesses that are not associated with categories typically
associated with Zagat reviews will be given only one score (i.e.,
auto mechanics, plumbers). Certain business verticals are also
associated with an average price dollar value.
Users leaving reviews are prompted to rate each business on a
score of 0-3 for each relevant category associated with that
business type. The average of all users score for each category will then be multiplied by ten to
determine the category score. Price points will be calculated based on an average of user generated
feedback as well.
The new point system is not the only major change to Google’s local business review system. Moving
forward, Google will no longer allow users to leave anonymous reviews, including any reviews left under
a nickname. To leave a business review users must login via their Google+ account and all reviews will
be attributed to their full name. This should help eliminate both review spam and malicious fake reviews
from competitive business owners. It will be interesting to note how users react to the privacy change
and if they willingly adopt Google+ as a review platform, as Google clearly hopes.
3. Previous reviews will still be attributed to businesses, at least for now. These reviews will be ascribed to
either A Zagat User or a Google User but will not have any impact on a business’ score. Google users
have the options to claim their old reviews within the new system and publish them under their full
name.
The Anatomy of Google+ Local Searches and Google+ Local Pages
Local Search on Google+
Google+ users can perform local searches directly within the Google+
interface via the new Local tab. Anyone familiar with Yelp.com will
recognize the layout; the search feature prompts users to enter the
“what,” and “where,” and the tool generates relevant local listings
accordingly.
In addition to the general local search results users have the option to
look at three types of specialized local search results: “From top
reviewers,” results “Just for you,” results and results from “Your
Circles.”
It is unknown whether local listing through Google+ Local will mirror
Google Maps results or be determined by a unique-to-Google+ Local
algorithm.
While the results from top reviewers are fairly self-explanatory, the “Just for you,” and “your circles,”
options tie in nicely with Google’s Search, plus Your World initiative that the company pushed live in
January. Both align with the initiatives’ goal to provide users with more personalized and intuitive search
results and allow Google to learn more about a user’s preferences and connections with each local
search.
More about Google Search, plus Your World here: http://googleblog.blogspot.com/2012/01/search-
plus-your-world.html
The Google+ Local Pages
Google+ Local Pages bring a long overdue refresh to the layout of Google’s local business pages. The
new pages are sleeker, easier to navigate and interact with, and more visually enticing for users. Photos,
which were previously exiled to the bottom of Place Pages (if present at all), now mirror the overall
Google+ layout and are prominently featured across the top and right-hand side of each page. Users can
navigate between listing information and additional, larger photos by toggling between the About and
Photo tabs. Reviews are accessible without scrolling and the Related Places element has been moved to
the very bottom of the pages.
The new, streamlined pages also take the guessing game out of place page layout for business owners.
While some Google+ Local Pages have more content, more pictures and will generate more reviews, the
layout of each page is identical. Much of the content on the Google+ Local pages will be familiar to
anyone who’s interacted with a Google Place Page or maps listing. The pages still contain business
4. location and contact information, reviews, directions, and photos. A snap shot of what’s new and what’s
been removed is below.
New features summary:
• Zagat summary box including a Zagat editorial review, category scores, and “at a glance,”
keywords pulled from review content
• Prominent ”leave a review,” call to action at top and bottom of pages
• Option to +1 other users reviews as being particularly helpful
• Review sorting capability based on recency, high or low rating and “helpfulness” as determined
by other Google users
• Open Table Reservations (for restaurants)
Noticeably missing:
• Business Descriptions from the owner
• Business Hours of Operation
• Announcements from the owner (previously called, “From the Owner Updates”)
• Public Transit Directions
• Videos
• Areas Served
• Options to specify businesses that service customers at their location
• Owner supplied information (previously submitted via custom attributes)
5. It’s important to keep in mind that this is only the first iteration – many changes are likely to come over
time. Most likely, Google will continue to add new features that will enable business owners to optimize
their listings and engage with their customers. We particularly anticipate video to be included in the
very near future.
How Will this Impact Organic Search Results on Google.com and Maps.Google.com?
Initial investigation shows no change to rankings across a variety of verticals, both within the SERPs and
on Google Maps. While Google will inevitably roll out new features for the Google+ Local product that
could impact rankings in the future, at present most changes appear to be aesthetic.
The biggest change thus far is the move from Google’s star rating to Zagat’s 30 point scale. The
maps.Google.com rollout of Zagat review incorporating and scoring system seems to be farther along.
An identical search for “Steak Houses in New York,” returns the following results on Google.com and
Google Maps, respectively.
Both searches return the same top results. Additionally, the first listing displays identical Zagat branded
scores on both sites. Notice however, the second listing: On Google.com, Keens Steakhouse New York
shows a non-Zagat branded score while on Google Maps the score is branded.
Similar disparities can be found for a variety of searches. For example, some results are still using
Google’s star ratings on the SERPs but the Zagat branded scores on Google Maps. Some search results
still show the old star rating. Presumably, Google is rolling out the new layout to Maps first because
that’s where users have primarily searched for local information and its importance to its mobile users.
While there have been musings that Google might be moving away from Maps as an entity altogether,
Google’s apparent focus on the maps product during the rollout of these changes dispels any charges
that their attention to this channel has waned.
What does this mean for Google Places?
Google Places Pages are a thing of the past. STEAK’s opinion is that in the very near future, Place Pages
will be replaced entirely by the new Google+ Local Pages. For now business owners can still access the
old Place Pages via the Google Places business portal via “View My Listing on Google Maps” link but we
don’t anticipate this being possible for much longer.
6. All navigation to local business pages from the SERPs and Google Maps now directs to Google+ Local
Pages. Ideally any existing links to Place Pages found anywhere other than Google sites will redirect to
the appropriate Google+ Local Pages when the times for a complete migration arrives.
What Should Local Businesses Do?
In the days and weeks to come, Google+ Local is likely to evolve at a rapid pace. New features will
appear and disappear, bugs will inevitably cause frustration, and the migration from Google Places will
continue. For now, it’s in the best interest of businesses to adjust to the new product and ride out the
wave of change. While no drastic action is necessary or advised, there are several initial action points we
recommend:
1. Set up a Google+ profile, and try this out for yourself- interacting with the new interface is the
best way to understand the changes and their implications for your business.
2. Familiarize yourself with the new Google Business Portal (http://places.google.com/manage).
You can still access the old business portal and utilize it to see historical metrics and access your
old Place Page listing within maps, but expect it to disappear in the near future. While you can
still make changes to individual listings within the old portal, all bulk uploads and listing additions
re-direct to and must take place within the new portal- the rest is sure to follow.
3. Once you’ve become familiar with the new layout, you should update your listings and bulk
uploads to comply with the new streamlined dashboard. Remove any custom attributes from
your bulk uploads.
4. Keep an eye on your links. While links to Google Place pages will most likely re-direct to Google+
Local Pages once the Place Pages are taken down, it’s better to be safe than sorry. If you have
links to your Place Pages on your website, within emails or email signatures or anywhere else
make sure to check that they are functioning properly.
5. Discuss your social and local strategies with your agency. While Google’s past attempts at
developing a sticky social media tool have failed (anyone remember Buzz?) Google+’s intuitive
new interface and universal implementation across Google’s product offerings has made it a
compelling offering in the local space. It will be important to incorporate Google+ and Google+
Local into your brands social media and local advertising efforts.
What’s Next?
STEAK is enthusiastic about Google+ Local and we’re excited to incorporate its features into our clients’
local strategies. Still, a few questions remain. In the weeks to come we’ll be particularly keeping a close
eye on how Google handles the following issues:
How will national brands with local presence manage Google+ Local?
It seems inevitable that Google+ Local pages and Google+ Brand/Business Pages will merge into a single
entity. While this is an exciting idea and certainly feasible for local businesses with one or two locations,
it raises a lot of questions for large corporations, national SMBs and franchise based businesses.
Google’s best bet will be to allow a Parent/Child relationship that will enable local businesses to link
their Google+ Local pages to their brands Google+ Page. Requiring independent Google+ pages for each
Google+ Local page is not scalable or feasible for national brands. So far, Google has been quiet on this
7. front. We hope they’ll unveil a solution to give marketers time to plan well before they attempt to
merge the two entities.
How will this impact service oriented businesses?
The Google Places interface provided opportunities for home based and service oriented businesses to
hide their location and specify services areas. In fact, in the past businesses that listed business
addresses but didn’t explicitly service customers at their location were penalized. It’s unclear how
Google+ Local will handle these types of businesses but they’ll need to determine a solution.
The time has come for accurate local analytics.
While historical local analytics information continues to be available to business owners at the moment
via the old Google Places management interface, Google has specified that any Google+ Local activity
will not be tracked within the dashboard. It’s been STEAK’s experience that those metrics were not to be
trusted and we remain hopeful that a new solution (one that integrates nicely with Google Analytics) is
on the way. Google should recognize this rebrand of their local platform as an obvious time to give local
search the attention it deserves within their analytics platform.
What about video?
While the removal of video from Google’s local listing was quietly foreshadowed by the new Google
Places management it’s unfathomable that Google+ Local won’t include some component of video
content. Thus the question isn’t if - it’s when and how. How will business owners publish video content
to their local pages moving forward? Will it be done via the Google Places dashboard? Via Google+
pages directly? Will there finally be a bulk upload solution to video? Will Google users be able to submit
video content? Will there be a YouTube tie in? We’re watching this one closely.
How much flexibility will business owners have regarding both the content on their Google+ Local
pages and how they use them to interact with Google users?
Owner supplied information previously submitted to Google Places via Custom Attributes was never
guaranteed to populate on Google Places pages and disappeared altogether quite some time ago. Still,
the Google Places interface continued to provide some flexibility for business owners to communicate
directly with their customers via announcements, special offers and events. While we appreciate the
new streamlined interface, direct communication with customers is integral to the success of a local
business marketing strategy. Google needs to provide a way for business owners to interact with their
customers in order for Google+ Local to become a standard part of a local business’s social and local
online marketing plan.