I decided to share my observations with you about development of search marketing digital agency over last 12 years. In the presentation you will find keywords which represent my subjective opinion how we have won business with Google’s staff, products and support. This material is a copy of my presentation at 2017 Google CEE Agency Day in Prague.

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How to win
business
with
Google?
Zbigniew Nowicki
Managing Director
Bluerank

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Key Takeaways
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● Why? –> How? –> What? Philosophy gives you a long term understanding and a true purpose of actions.
● People are extremely important, they are the biggest asset, but it’s the client who pays the wedges.
● You must work twice as hard when you are a leader, always show respect to clients and competitors.
● Culture eats strategy for breakfast, keep this in mind when transforming from 20 to 50 to 100 and more.
● Stay hungry, stay foolish, use your Google Premier Partner badge and think how much more fun and
good things can be done.

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Thank you!
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Questions? Feel free to ask now or later 
Join me on LinkedIn @ zbigniewnowicki
For more about Bluerank strategy please visit:
www.bluerank.pl/strategy2020
Zbigniew Nowicki
Managing Director
Bluerank