Need some information?
Where do I find it?
How do I go about doing it?
Why is it this way?
Want to search something?
The World’s Largest Search Engine
 Founded by Larry Page & Sergei Brinn in 1998
 Derived from Googol (1 followed by 100 zeroes)
 Available in 100+ langua...
 Extended summer project work on search engine called ‘BackRub’
 Focused on solving search problems on Internet
 Starte...
 Aimed to provide faster & accurate search service
 Cached the web pages to allow faster access
 PageRank Technology - ...
 Focused on delivering the best search experience on the web
 Word-of-mouth recommendation worked
 Developed two revenu...
 Search results page used by clients for selling ads on web
 “I’m feeling lucky” button - take users to the first search...
 Ads based on ‘keyword targeting’ on search results page
 No pop-up or rich media advertisements
 Sponsored links – onl...
 Made it available in multiple languages
 Google Toolbar – included search box, SiteSearch, PageRank, Page Info etc.
 O...
 Google Labs – to allow Google engineers to get feedback from net surfers
 Google News – access to 4500+ leading news so...
 Google Earth – Virtual globe to explore, search & discover
 Gmail – Emailing service
 GTalk – Instant chat messenger s...
 Orkut – Social Networking website
 YouTube – Video sharing website
 Picasa – Photo sharing website
 Blogger – Bogging...
 Yahoo dropped ‘exclusivity’ contract with Google & bought search engine
services of Inktomi
 Faced competition from sea...
 Yahoo and Microsoft signed a 10 year Global Search & Advertising Sales
deal to combat Google
 iPhone rejected 2 of Goog...
 Copyright infringement suits filed by Viacom, a group of Belgian
newspapers and some publishers & authors
 Inability to...
How are Google services different
from other search engines?
 creates custom software and custom-build hardware Eg. Servers
 faster response times, greater scalability and lower cos...
 AdWords – to promote business alongside relevant search results
 AdSense – display relevant ads on online content and e...
 Provides search across various categories such as websites, images,
catalogues, books, literature etc.
 Available in mu...
Google did not use conventional
advertising methods.
What was the Business Model
then?
 AdWords –
◦ serves text ads alongside search results
◦ Auction based system where advertisers
bid for keywords
◦ Sponsor...
 AdSense –
◦ enables website publishers to display relevant Google ads
◦ Ads are display based on the content on the webp...
 Google is also exploring offline ad market. Eg. TV, radio, billboards etc.
 Google’s decision not to use conventional a...
How has Google successfully
piggy-backed its other products
on its search engine?
“ They who control the entire user exper...
 Google Adwords & Sponsored Links appear along the search results based
on relevant keywords
Piggy-backing Other Products
 Google Images and
Google Maps in
Search Results
Piggy-backing Other Products
 Google Wiki and
Google News in
Search Results
Piggy-backing Other Products
 In 2005, downloading WinZip also download Google Toolbar and Google
Desktop search application
Piggy-backing Other Produ...
 Google promoting link to Product Search in search results navigation
Piggy-backing Other Products
 Placing a tilde sign (“~”) immediately after the search keyword helps
cross-selling multiple products
 when someone sea...
Before we end…
We would like to show you something interesting…
Google Logos
Thank You!!!
Google -    The World’s Largest Search Engine
Google -    The World’s Largest Search Engine
Google -    The World’s Largest Search Engine
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Google - The World’s Largest Search Engine

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Google - The World’s Largest Search Engine

  1. 1. Need some information? Where do I find it? How do I go about doing it? Why is it this way? Want to search something?
  2. 2. The World’s Largest Search Engine
  3. 3.  Founded by Larry Page & Sergei Brinn in 1998  Derived from Googol (1 followed by 100 zeroes)  Available in 100+ languages  Synonymous to the word “Search”  Receives about a billion search requests everyday  Consists of 4,50,000+ servers in data centers around the world
  4. 4.  Extended summer project work on search engine called ‘BackRub’  Focused on solving search problems on Internet  Started office in a garage after receiving some investments  In 1998, appeared under Top 100 Websites – PCWorld  By mid-1999, it attracted attention of clients, users and press  In September 1999, declared itself as a full-fledged search engine
  5. 5.  Aimed to provide faster & accurate search service  Cached the web pages to allow faster access  PageRank Technology - ranked pages based on link structure of the web  GoogleScout – list of pages related to the search
  6. 6.  Focused on delivering the best search experience on the web  Word-of-mouth recommendation worked  Developed two revenue streams: ◦ Online advertising programs ◦ Search services
  7. 7.  Search results page used by clients for selling ads on web  “I’m feeling lucky” button - take users to the first search result page  SiteSearch service - to locate a specific product or service or find information about a company  Apple Computers signed Google for its company specific search engine  In 2000, launched automated and customizable Silver & Gold WebSearch  Allowed search for WAP mobile browsers
  8. 8.  Ads based on ‘keyword targeting’ on search results page  No pop-up or rich media advertisements  Sponsored links – only text based  Premium Sponsorship – links on top of search results  AdWords Program – targeting highly potential customers by purchasing selected keywords
  9. 9.  Made it available in multiple languages  Google Toolbar – included search box, SiteSearch, PageRank, Page Info etc.  Offered SiteSearch FREE to universities, who made it their default search  Expanded operations by partnerships & deals for mobile phone browsers  Google Zeitigeist – provided info on top search queries on Google  “Google Image Search” & “Google Catalogue Search”
  10. 10.  Google Labs – to allow Google engineers to get feedback from net surfers  Google News – access to 4500+ leading news sources on net  Froogle – Google’s product search (shopping) service  Google Directory – over 1.5 Mn URLs for searching info on web  Google Preferences – select no. of results page & language, filter content etc.  Google Answers – experienced researchers answered queries (paid service)  Google Scholar – search for scholarly literature across fields
  11. 11.  Google Earth – Virtual globe to explore, search & discover  Gmail – Emailing service  GTalk – Instant chat messenger service  Google Analytics – Traffic statistics generator for defined websites  Google Maps – Find directions and maps  Google Squared – information for comparing products & services  Google Mobile – search the web, maps, sms alerts for mobile phones
  12. 12.  Orkut – Social Networking website  YouTube – Video sharing website  Picasa – Photo sharing website  Blogger – Bogging platform for web and mobile  Lively – chatting, networking, customizing avatars
  13. 13.  Yahoo dropped ‘exclusivity’ contract with Google & bought search engine services of Inktomi  Faced competition from search engines like Verity & Overture  Other search engines like WestNut, Teoma, FAST produced as good quality results as Google, putting pressure on Google’s business  Analysts doubted the optimistic projections of Google’s future  Google accused of recording personal information of users  Google Toolbar accused of being a spyware
  14. 14.  Yahoo and Microsoft signed a 10 year Global Search & Advertising Sales deal to combat Google  iPhone rejected 2 of Google Apps called Google Latitude and Google Voice  Microsoft Search rebranding to “Bing” and its aggressive plans  Interruption or failure of Google services at times  Antitrust suits against Google ◦ Excluding companies from Google results ◦ Over favouring in-house services ◦ Issuing unclear ad rates
  15. 15.  Copyright infringement suits filed by Viacom, a group of Belgian newspapers and some publishers & authors  Inability to retain or hire key people  Increasing competition and growing number of search engines
  16. 16. How are Google services different from other search engines?
  17. 17.  creates custom software and custom-build hardware Eg. Servers  faster response times, greater scalability and lower costs  PageRank Technology – highest ranked page shown first  Hypertext-Matching Analysis – based on page content analysis  Pattern Recognition Technology – in research for Google Image Search
  18. 18.  AdWords – to promote business alongside relevant search results  AdSense – display relevant ads on online content and earn money  Analytics – reports to make measurable improvements to campaigns & websites  Enterprise Search Solutions – Maximize ROI and internal productivity with Google powered search for intranet  Local business center – make businesses searchable on maps  Ad Manager – manage ad inventory
  19. 19.  Provides search across various categories such as websites, images, catalogues, books, literature etc.  Available in multiple languages  Displays results with accuracy, speed and relevance  Allows user to customize results based on selecting no. of pages, language, type of content, time period etc.  Simple uncluttered user interface so that it is easy to load
  20. 20. Google did not use conventional advertising methods. What was the Business Model then?
  21. 21.  AdWords – ◦ serves text ads alongside search results ◦ Auction based system where advertisers bid for keywords ◦ Sponsored links  Doesn't accept money for a better ranking, the sponsored links are clearly labeled  Offers its services free of charge & monetized through advertising  Advertisers are Google’s customers
  22. 22.  AdSense – ◦ enables website publishers to display relevant Google ads ◦ Ads are display based on the content on the webpage ◦ CPC (Cost Per Click) model ◦ CPM (Cost Per Thousand Impressions) model ◦ Adsense available for feeds, search and mobile content
  23. 23.  Google is also exploring offline ad market. Eg. TV, radio, billboards etc.  Google’s decision not to use conventional advertising was wise enough as they focused on the products / services and based on its success they targeted relevant ads to the right customers  Google Internet Bus To educate offline population in India about the benefits of Internet Google’s Business Model
  24. 24. How has Google successfully piggy-backed its other products on its search engine? “ They who control the entire user experience can control everything of other products”
  25. 25.  Google Adwords & Sponsored Links appear along the search results based on relevant keywords Piggy-backing Other Products
  26. 26.  Google Images and Google Maps in Search Results Piggy-backing Other Products
  27. 27.  Google Wiki and Google News in Search Results Piggy-backing Other Products
  28. 28.  In 2005, downloading WinZip also download Google Toolbar and Google Desktop search application Piggy-backing Other Products
  29. 29.  Google promoting link to Product Search in search results navigation Piggy-backing Other Products
  30. 30.  Placing a tilde sign (“~”) immediately after the search keyword helps cross-selling multiple products  when someone searches for Product A, Google will automatically associate Products B and C with it  Thus it cross-sells the product family Piggy-backing Other Products
  31. 31. Before we end… We would like to show you something interesting… Google Logos
  32. 32. Thank You!!!

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