This document provides an overview of audience segments that can be targeted for advertising purposes across various platforms and categories. It includes demographic segments like age and gender, life events segments, in-market audiences for different product categories, and affinity audiences for things like beauty, food, home, media, shopping, health, travel and automotive interests. Platform availability may vary by segment and country.

1. facts about their life beyond
age & gender?
purchase
Solutions for every stage of the consumer journey
AUDIENCE
TYPE
BEST SUITED
TO DELIVER
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2. Google Audience Catalog

4. Demographics & Detailed
Demographics

6. *Availability may vary by country and platform. Please check out go/audience-finder for the most up to date segment level list by platform. Remove if sharing externally.
**U.S. Only

7. Life Events*
*Currently YouTube and Gmail only

8. *Currently YouTube and Gmail only

9. In-Market Audiences

10. *Coming Soon

11. Automotive & VehiclesApparel & Accessories Beauty Products and
Service
Baby and Children’s
Products
Computers and
Peripherals
Business Services Dating ServicesConsumer Electronics
*Availability may vary by platform. Please check out go/audience-finder for the most up to date segment level list by platform. Remove if sharing externally.

12. EmploymentEducation Financial ServicesEvent Tickets*
Home and GardenGifts and Occasions SoftwareReal Estate
*Availability may vary by platform. Please check out go/audience-finder for the most up to date segment level list by platform. Remove if sharing externally.

13. TelecomSports & Fitness Travel
*Availability may vary by platform. Please check out go/audience-finder for the most up to date segment level list by platform. Remove if sharing externally.

14. Affinity Audiences*

16. Beauty and WellnessBanking and Finance Home and GardenFood and Dining
Media and Entertainment

17. News and PoliticsLifestyle and Hobbies Sport and FitnessShoppers
TravelTechnology Vehicles and Transportation

18. ➔
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Avid Investors

19. Beauty Mavens
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20. Frequently Visits Salons*
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21. Coffee Shop Regulars*
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22. Cooking Enthusiasts
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23. Cooking Enthusiasts: Aspiring Chefs
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Example Advertisers

24. Fast Food Cravers
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25. Foodies
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26. Frequently Dines Out*
● Frequently Dines out for Breakfast:
● Frequently Dines out for Lunch:
● Frequently Dines out for Dinner:
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27. Do-It-Yourselfers
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28. Home Decor Enthusiasts
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29. Art and Theatre Aficionados
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30. Business Professionals
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31. Fashionista
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32. Family Focused
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33. Frequently Attends Live Events*
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34. Green Living Enthusiasts
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35. Nightlife Enthusiasts
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36. Outdoor Enthusiasts
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37. Pet Lovers
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38. Shutterbugs
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39. Thrill Seekers
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40. Book Lovers
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41. Comic and Animation Fans
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42. Gamers
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43. Gamers: Hardcore Gamers
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44. Gamers: Casual and Social Gamers
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45. Light TV Viewers
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46. Movie Lovers
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47. Music Lovers
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48. TV Lovers
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49. News Junkies
Business and Economic News Junkies:
Entertainment and Celebrity News Junkies:
Local News Junkies:
Men’s Media Fans:
Political News Junkies:
Women’s Media Fans:
World News:

50. ➔
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Bargain Hunters

51. ➔
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Luxury Shoppers

52. ➔
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Shopaholics

53. ➔
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Value Shoppers

54. Shoppers by Store Type*
● Department Store Shoppers:
● Convenience Store Shoppers:
● Grocery Store Shoppers:
● Superstore Shoppers:

55. ➔
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Health & Fitness Buffs

56. ➔
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Sports Fans

57. ➔
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Mobile Enthusiasts

58. ➔
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Social Media Enthusiasts

59. ➔
Technophiles

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Travel Buffs

61. ➔
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Travel Buffs: Beach Bound

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Travel Buffs: Family Vacationers

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Travel Buffs: Luxury Travelers

64. ➔
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Travel Buffs: Snowbound

65. ➔
Auto Enthusiasts

66. ➔
Motorcycle Enthusiasts

67. ➔
Performance and Luxury Vehicle Enthusiasts

68. ➔
Truck and SUV Enthusiasts

69. Thank You