The document discusses Google's marketing strategies for Google Glass, including focusing on creating a great workplace for employees, using personal selling techniques to educate customers on the innovative new product, and not currently having sales promotions as Glass only recently launched.

1. •Yassin Targuisti
•Marketing 330
2013/2014

2. Google
 What is Google.
 The Google Glass.
 PR Campaign.
 Personal selling
 Sales Promotion.

3. Google
 Build environments that
keep Googlers feeling
energized and inspired.
 Just as our products always
focus on the user, Google
offices focus on the Googler.
 World Best Workplace

4. Google
 We take care of our workers, they take care of us.

5.  Google Video

17.  Video

23. Video

24. Personal Selling
 Google uses personal selling
techniques to help the
customer understand the
product.
 It is a totally new and
innovative product
 They need to teach the
customer how to use it

25. Personal Selling
 It is a complicated
Product.
 Too many options
 Too many uses
 Too many posibilities.

26. Personal Selling

27. Video

28. .
Sales Promotion
 Because the Google glass Is a
completely new product, there
are NO sales promotion at the
moment.
 We are talking about a product
that came out a month ago.
 It’s New and it’s unique.

29. Sales Promotion

30. If You dont have the money

31. video