Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google Analytics Vs.Omniture

22,888 views

Published on

While Google Analytics is a wonderful tool for the price, this presentation outlines why a marketer would look to use a more robust web analytics package such as Omniture.

Published in: Business, Technology

Google Analytics Vs.Omniture

  1. 1. GOOGLE ANALYTICS Why Use Anything Else? 22 September 2008
  2. 2. WHY DO ANYTHING ELSE BUT GOOGLE ANALYTICS? • Customer Support • Calculated Metrics • Tracking and Cookies • Segmentation • Industry Integration 2
  3. 3. ADVANCED FEATURES: Customer Support • GA does not have technical support • Omniture has 24/5 phone support plus: Online customer service chat – Knowledge base – Forums – On Demand video training – Detailed manuals – Regional classes/certification – • As well, Omniture’s team can perform advanced dives
  4. 4. ADVANCED FEATURES: Calculated Metrics • Ability to build custom metrics using over 120 data points
  5. 5. ADVANCED FEATURES: Tracking & Cookies • Tracking goals is one of the biggest differences – GA allows 4 goals – Omniture has literally hundreds of measurement opportunities  Conversions  Events  Variables • GA has a 30 day cookie – Omniture has a 15 year cookie – Cookie windows – First party cookie availability
  6. 6. ADVANCED FEATURES: Segmentation • Crucial to fast and flexible data analysis is advanced segmentation – Example: “I want to see all users from Florida from the last month who have visited the site at least three times and have performed at least two doctor lookups” – Create personas by using Behavioral, Demographic, and Psychographic segmentation
  7. 7. ADVANCED FEATURES: Industry Integration
  8. 8. ADVANCED FEATURES: Mobile Analytics • Mobile reporting is now available to all SiteCatalyst customers. • Reports Include: – Mobile Devices – Device Manufacturer – Screen Size – Cookie Support – Video Format Support – Audio Format Support • Allows reporting on display ads, click-throughs, conversions, path fallout, A/B compare and more.
  9. 9. ADVANCED FEATURES: Mobile Analytics
  10. 10. AND FINALLY… • With GA, Google sees your data • Leading the charge for measuring Web 2.0 such as Flash, Video, Blogs, etc. • Real time data (vs. GA next day view) • With Omniture’s Data Warehouse we can go back and analyze past data with new filters applied • Optimum Path technology allows us to visualize and understand the flow of traffic through the site • Set Calendar Events, Alerts, etc. • Excel Integration's robust API allows us to access all SiteCatalyst data in an Excel environment • Fuor Digital’s Omniture partnership brings best-of-class analytics package at significantly reduced cost

×