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Getting Started with Google Analytics
Strategy Perspective
 DECIDE what are you Looking for from the Data you Track &
Get.
 Every Business would have varying goals from their Online
Presence, it could be in form of:
 Leads
 Sales
 Newsletter Sign-Up
 User Engagement & A Lot More…
Trainer Pranav Parekh
Understanding Goals in Google Analytics
Major Classification of Goals you can set in Google Analytics
4 major kinds of classification is provided
 Destination Goal[e.g. thank-you page or order confirmation page]
 Time-Spent[e.g. get count of users spending over 10 minutes on your
site]
 Pages or Screens per session[e.g. know number of pages user has
browsed in a session
 Count an Important event[e.g. click on form submit button or play a
video, etc]
Trainer Pranav Parekh
Getting Started with Google Analytics
Strategy Perspective
 Thus you should classify what are your Macro & Micro Goals
you want to achieve or improvise upon.
 Macro Goals[More Important for Business]
 Sales
 Leads Generated, etc.
 Micro Goals[Assisting in reaching Macro Goals]
 User Registration
 Newsletter Sign-Up , etc.
Trainer Pranav Parekh
Getting Started with Google Analytics
Practical Perspective
 Log on to: www.google.com/analytics
 Sign-up with your Google Account id
Trainer Pranav Parekh
Basics First
 Understand Admin Section & Structure in which Analytics
Data is Organized
 There are 3 Key Elements :
 Account
 Property
 View
Trainer Pranav Parekh
Organizing Your Data
 How is data organized in a PC/laptop
 Hard Disk>>Multiple Drives>>Each Drive-Multiple
Folders>>Each Folder-Multiple Files
 Similarly you would organize data in your analytics
account in the following way
Analytics Login>>Multiple Account>>Each Account-Multiple
Properties>>Each Property-MultipleViews
Trainer Pranav Parekh
Organizing Your Data
Trainer Pranav Parekh
Hard Disk
D Drive
Music
Folder
Song file Song file
Property 1
C Drive
Analytics Login
Account 1
Property 2
View 1 View 2
Account 2
Work
Folder
Organizing Your Data
Trainer Pranav Parekh
Understanding View
The most basic use of View is for
 Accessing subset of data[past a particular date]
 Useful for testing/experimenting any new
technique/mechanism
 By Default a view is created & named “AllWebsite Data”
Additional use of creating new view could be for:
 Viewing location specific data separately
 Viewing users data coming from a particular medium like SEO,
Banner Ads, etc.
The additional examples could be implemented for aView together
with use of Filter
Trainer Pranav Parekh
Organizing Your Data
Trainer Pranav Parekh

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Google Analytics Training Guide-2

  • 1. Getting Started with Google Analytics Strategy Perspective  DECIDE what are you Looking for from the Data you Track & Get.  Every Business would have varying goals from their Online Presence, it could be in form of:  Leads  Sales  Newsletter Sign-Up  User Engagement & A Lot More… Trainer Pranav Parekh
  • 2. Understanding Goals in Google Analytics Major Classification of Goals you can set in Google Analytics 4 major kinds of classification is provided  Destination Goal[e.g. thank-you page or order confirmation page]  Time-Spent[e.g. get count of users spending over 10 minutes on your site]  Pages or Screens per session[e.g. know number of pages user has browsed in a session  Count an Important event[e.g. click on form submit button or play a video, etc] Trainer Pranav Parekh
  • 3. Getting Started with Google Analytics Strategy Perspective  Thus you should classify what are your Macro & Micro Goals you want to achieve or improvise upon.  Macro Goals[More Important for Business]  Sales  Leads Generated, etc.  Micro Goals[Assisting in reaching Macro Goals]  User Registration  Newsletter Sign-Up , etc. Trainer Pranav Parekh
  • 4. Getting Started with Google Analytics Practical Perspective  Log on to: www.google.com/analytics  Sign-up with your Google Account id Trainer Pranav Parekh
  • 5. Basics First  Understand Admin Section & Structure in which Analytics Data is Organized  There are 3 Key Elements :  Account  Property  View Trainer Pranav Parekh
  • 6. Organizing Your Data  How is data organized in a PC/laptop  Hard Disk>>Multiple Drives>>Each Drive-Multiple Folders>>Each Folder-Multiple Files  Similarly you would organize data in your analytics account in the following way Analytics Login>>Multiple Account>>Each Account-Multiple Properties>>Each Property-MultipleViews Trainer Pranav Parekh
  • 7. Organizing Your Data Trainer Pranav Parekh Hard Disk D Drive Music Folder Song file Song file Property 1 C Drive Analytics Login Account 1 Property 2 View 1 View 2 Account 2 Work Folder
  • 9. Understanding View The most basic use of View is for  Accessing subset of data[past a particular date]  Useful for testing/experimenting any new technique/mechanism  By Default a view is created & named “AllWebsite Data” Additional use of creating new view could be for:  Viewing location specific data separately  Viewing users data coming from a particular medium like SEO, Banner Ads, etc. The additional examples could be implemented for aView together with use of Filter Trainer Pranav Parekh