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2018.08.23 Tue.
Google Analytics
Web
MICIN
[ ]

Web 

[ ]

Web
1. 5min

2. Web 5min

3. 20min

4. 30min
Web
Web
Web
CV
UU
= CVR
Web
Web
1. 100,000 

2. 1,000 

3. 800
1. 100,000 

2. 1,000 

3. 800
Web
1%
80%
Web
1. 100,000 

2. 40,000 

3. 800
1. 100,000 

2. 40,000 

3. 800
Web
40%
2%
Web
1. 100,000 

2. 1,000 

3. 10
1. 100,000 

2. 1,000 

3. 10
Web
1%
1%
Web
SEO 



└ Yahoo, Google 

└SNS Facebook Twitter Instagram 

└ Gunosy SmartNews 

└ASP a8 

QR 

SNS

└Facebook Twitter

AB 

UX 



└ 

└ 

└ 

└
Web
Google Analytics
🤔
Google Analytics
1. Users 

2. Sessions 

3. Page Views 

4. New Visitor / Returning Visitor
1 1 1
1 1 2
1 2 2
8/19 12:00
8/20 19:00
1 1 2
8/19 12:00
8/19 12:25
※ 30
1 2 2
8/19 23:58
8/20 00:02
※
1 2 2
8/19 19:00
8/19 19:20
※
A
B
3 3 5
3 5 11
8/10 10:00
8/21 21:00
8/13 07:00
8/13 16:00
8/17 10:00
3 5 11
8/10 10:00
8/21 21:00
8/13 07:00
8/13 16:00
8/17 10:00
PC
PC
PC
New Visitor Returning Visitor
Returning Visitor
2
New Visitor
New Visitor Returning Visitor
A B C
7 20 2
8 5
8 10 2 3
8 23 3 2 4
7 20 8 23 2 :6 75%
A B C
7 20 2
8 5
8 10 2 3
8 23 3 2 4
8 5 8 23 1 :5 83%
A B C
7 20 2
8 5
8 10 2 3
8 23 3 2 4
=
Web


Web
Google 



2
> >
http://indianote.asia
> >


http://indianote.asia
>
http://indianote.asia
KW > >
http://indianote.asia




(not provided)
….
> Search Console>
http://indianote.asia


GA
> >
http://indianote.asia
3 30%
…
> >
http://indianote.asia
×
http://indianote.asia
http://indianote.asia
http://indianote.asia
1. / 

2. Desktop / Tablet / Mobile 

3. / SNS / / Direct
※
PC/TB SP PC/TB SP
0.3% 0.25% 0.35% 0.28%
SNS 0.23% 0.27% 0.36% 0.32%
0.05% 0.07% 0.12% 0.11%
Direct 0.25% 0.25% 0.28% 0.25%
※
PC/TB SP PC/TB SP
0.3% 0.25% 0.35% 0.28%
SNS 0.23% 0.27% 0.36% 0.32%
0.05% 0.07% 0.12% 0.11%
Direct 0.25% 0.25% 0.28% 0.25%
mobile / organic
1. 

2. 

3.
×
× PC / SP / TB
× / SNS / / /
× 7 / 30 / 60 / 90
× / /
-> PV/SS
1. CVR 

2. 

3. 

4. 

5.
case1:
ex. 1
LP
2018 3.8 ✈
37,800
32,600
12,800
1
2018 3.8 ✈
37,800
32,600
12,800
2018 3.8 ✈
37,800
32,600
12,800
=
÷
case1:
÷ 

->
case2:
ex. 1
2018 3.8 ✈
37,800
32,600
12,800
2018 3.8 ✈
37,800
32,600
12,800
=
÷
=
÷
=
÷
…??
=
÷
=
÷
=
×
ex.
case2:


Step1 Step2 Step3
case2:
× × × … × 

->
case3:
ex.
case3:
A B
A B
PC
case3:
A B
A B
PC
case3:
ex.
case3:
case3:
→
case3:
Step1 Step2 Step3
Step1 Step2 Step3
Step1 Step2 Step3
Step1 Step2 Step3


→
case3:
Mobile 

× × × … × 

->
Desktop 

× × × … × 

->
Tablet 

× × × … × 

->
case4:
ex. Web
tabelog.com bouchonogasawara.favy.jptokyo-calendar.jp
tabelog.com bouchonogasawara.favy.jptokyo-calendar.jp
→PV/SS → →CVR
Web 3
TOP
TOP TOP
ContactAbout
PV / SS 3~10 1~3 1~3
40%~70% 80%~90% 60%~80%
20~30 40~60 30~50
※
case4:
ex.
1 1
IT


→
× 

PV/SS × × × × 

->
× 

PV/SS × × × × 

->
× 

PV/SS × × × × 

->
case5:
/ / × ×
UI/UX
2015
” ”
8/10 ~ 17 → 8/18 ~ 24
PV / SS 3.21 → 3.31
55.5% → 55.6%
30.3 → 28.9
case2~4
8/10 ~ 17 → 8/18 ~ 24
PV / SS 3.21 → 3.31
55.5% → 55.6%
30.3 → 28.9
8/10 ~ 17 → 8/18 ~ 24
PV / SS 3.21 → 3.26
55.5% → 57.6%
32.3 → 28.7
1. CVR 

2. 

3. 

4. 

5.
Web

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