Google AdWords is an online advertising service where advertisers pay to display ads across the Google ad network. The document outlines different bidding strategies such as Manual CPC, Maximize Clicks, and Enhanced CPC, explaining how each can help manage ad costs and maximize clicks or conversions. It also provides a step-by-step approach to creating a manual CPC campaign, including setting up ad groups and keywords.

1. Google Adwords
• Google Ad Words is an online advertising
service developed by Google, where
advertisers pay to display brief advertising
copy, product listings, and video content
within the Google ad network to web users.

2. Google Adwords CPC OR PPC:
CPC: What Is Cost Per Click? CPC is
short form of cost per click ,which you
pay for each click on your ads in your
marketing campaigns.

3. Types of CPC:
• (1)Manual CPC
• (2)Maximize Clicks
• (3)ECPC (Enhanced CPC)

4. What is manual CPC?
• With Manual Cost-Per-Click (CPC) bidding, you
can set a maximum price on the cost of
someone clicking on your AdWords ads.

5. How Manual CPC bidding works:
• Example
• If you think it's worth 19rs to have someone visit your
website, you can set 19rs as your max. CPC. You'll pay a
maximum of 19rs when a person reads your ad and clicks it,
and you pay nothing if they don't click.
• Let's say you create a text ad and set a max. CPC bid of
19rs. If 500 people see the ad, and 23 of them click to learn
more, you pay only for those 23 clicks. Your max. CPC bid
was 19rs, so you'll pay no more than 23 clicks x 19.
• Often you'll pay less than your max. CPC because with the
AdWords auction, the most you'll pay is what's minimally
required to hold your ad position and any ad formats
shown with your ad, such as sitelinks.

6. What is Maximize clicks:
• Maximize Clicks automatically sets your bids
to help get as many clicks as possible within
your budget.
• Maximize Clicks, you set a target daily budget
and the AdWords system automatically sets
your maximum cost-per-click (CPC) bids on
your behalf, with the goal of getting you the
most clicks possible within that budget.

7. What is Enhanced cost-per-click
(ECPC):
• Enhanced cost-per-click (ECPC) automatically adjusts
your manual bids to help you get more conversions,
while trying to achieve the same cost-per-conversion.
• ECPC is available as an optional feature with Manual
CPC bidding.
• With ECPC, you'll still have control over your bids just
like you did before, but ECPC helps you by adjusting
each bid based on how likely it is that a click will result
in a conversion. If a click seems likely to convert, ECPC
will raise your max CPC (after applying any bid
adjustments you've set).

8. How to create campaign for manual
CPC?
• Step no1
• First go to tools and click on keyword planner

9. Find new keywords

11. After searching keyword click on
Get Ideas

12. After clicking on get idea you will
see keywords ideas page

13. Step 2
• Click on Create campaign

14. After clicking on campaign we have to
give campaign name

15. After that we have to select location
by clicking on Advance search

16. Select location you want

17. Click on Done page
• After creating click on Add
• Then click on save and finish

18. After then click on save and continue

19. Step 3
• Create Ad groups- click on +Ad group

20. After then in create Add group insert
your landing page

21. Put keywords which you have search

22. After then click on continue to Ads

23. After that enter your final URL and
discription

24. Click on Create Ad

25. Click on Save and finish

26. After that your campaign created

27. After clicking on campaign you will see
keywords