There are different types of cost-per-click (CPC) bidding options for Google Ads campaigns. With manual CPC, advertisers set the maximum price they are willing to pay per click. Maximum clicks bidding aims to get as many clicks as possible within the set budget by automatically adjusting bids. Enhanced CPC adjusts manual bids to help get more conversions while maintaining similar costs per conversion.

1. Google Ads CPC
• CPC bidding means you pay for each click on your ads, for CPC
bidding campaign.
• You set maximum cost-per-click bid that’s the highest amount
that you are willing to pay for a click on your ad.
• CPC Pricing is known as Pay-Per-Click

2. Manual CPC Maximize Clicks ECPC
Types of CPC

3. Manual CPC
• With Manual CPC, you can set up a maximum price on the
cost of someone clicking on your adwords ads.
• Note: You can get good value with this bidding method
because you pay only when a viewer is interested enough to
click your ad.
• If you think, its worth Rs.19 to have someone visit your
website, you can set Rs.19 as your max.CPC.

4. Maximum CPC
• Maximum Clicks automatically sets your bids to help get as
many clicks as possible within your budget.
• Here, you set target daily budget and adwords systm
automatically sets your maximum cost-per-click(CPC) bids on
your behalf.
• With the help of goal of getting you the most clicks possible
within that budget.

5. Enhanced Cost-Per-Click(ECPC)
• ECPC automatically adjusts your manual bids to help you more
conversions, while trying achieve the same cost-per-
conversion
• ECPC is avaible as an optional feature with manual CPC
bidding
• With ECPC, you will have control and helps you by adjusting
each bid based on how likely its that a click will result in
conversion