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Google Adwords
Media Pan Arab
Ola Mohey Elden
Agenda
1. Glossary
2. Policy
3. Type of Campaign
4. Match type of Keywords
5. Auction
Agenda
1. Glossary
2.
3.
4.
5.
Glossary
 CTR
 CPM
 CPC
 CPV
 CPA
 Ad Auction
http://bit.ly/1VDxlQ8
Agenda
1.
2. Policy
3.
4.
5.
Policy
For Examples:
 Restricted Content
 Disapproved Ad
 Declined Payment Method
 Related Account
 Repeated Violation of advertising policy.
Agenda
1.
2.
3. Type of Campaign
4.
5.
Type of Campaign
Search Network
Display Network
Video
 In-stream
 In-display
Agenda
1.
2.
3.
4. Match type of Keywords
5.
Match type of Keywords
Target is : Real Estate
Class A: El-Tagamu El Khames
Broad match Modifier
match
Phrase
match
Exact match Negative
match
Format + “ “ [ ]
Descripti
on
The same meaning /
synonyms /
misspellings / singular
and plural forms
Not
synonyms
Adding words
before or
after.
exact phrase
and no other
words.
To optimize
your campaign
and save your
money.
Example ‫تمليك‬ ‫شقة‬ +‫شقة‬
+‫التجمع‬
«‫بالتجمع‬ ‫شقة‬
‫الخامس‬»
[ ‫تسليم‬ ‫شقة‬
‫بالتجمع‬ ‫فوري‬
‫]الخامس‬
‫ايجار‬+
Results ‫وسيطة‬ ‫مواقع‬/‫شقق‬
‫لاليجار‬
‫ايجار‬ ‫شقة‬
‫بالتجمع‬
‫الخامس‬
‫بالتجمع‬ ‫شقق‬
‫الخامس‬
‫بالتقسيط‬
‫شقة‬‫تسليم‬
‫بالتجمع‬ ‫فوري‬
‫الخامس‬
Agenda
1.
2.
3.
4.
5. Auction
Auction
= ꭓ
Ad
Rank
Max Bid
Quality
Score
Actual CPC
Ad rank of
the next
Competitor
Your Quality
Score
= 0.01$
Auction
Client Max Bid Quality Score Ad Rank Actual CPC
A 2$ 10 20 1.6$
B 2$ 8 16 1.8$
C 3$ 5 15 ……
Quality Score
Percentage
Click Through Rate Relevancy Landing Page
Relevancy
Landing
CTR
‫َا‬‫م‬ ‫ا‬‫َّل‬ِ‫إ‬ ِ‫ن‬‫ا‬ َ‫س‬ْ‫ن‬ِ ْ‫ْل‬ِ‫ل‬ َ‫س‬ْ‫ي‬َ‫ل‬ ْ‫ن‬َ‫َأ‬‫و‬‫ى‬َ‫ع‬ َ‫س‬*‫ا‬‫ن‬َ‫َأ‬‫و‬َ‫ف‬ْ‫و‬ َ‫س‬ ُ‫َه‬‫ي‬ْ‫ع‬ َ‫س‬
‫ى‬َ‫ر‬ُ‫ي‬*َ‫ء‬‫َا‬‫ز‬َ‫ج‬ْ‫ال‬ ُ‫ه‬‫َا‬‫ز‬ْ‫ج‬ُ‫ي‬ ‫ا‬‫م‬ُ‫ث‬‫ى‬َ‫ف‬ْ‫و‬َ ْ‫اْل‬
‫العظيم‬ ‫هللا‬ ‫صدق‬

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Google adwords

  • 1. Google Adwords Media Pan Arab Ola Mohey Elden
  • 2. Agenda 1. Glossary 2. Policy 3. Type of Campaign 4. Match type of Keywords 5. Auction
  • 4. Glossary  CTR  CPM  CPC  CPV  CPA  Ad Auction http://bit.ly/1VDxlQ8
  • 6. Policy For Examples:  Restricted Content  Disapproved Ad  Declined Payment Method  Related Account  Repeated Violation of advertising policy.
  • 7. Agenda 1. 2. 3. Type of Campaign 4. 5.
  • 8. Type of Campaign Search Network Display Network Video  In-stream  In-display
  • 10. Match type of Keywords Target is : Real Estate Class A: El-Tagamu El Khames Broad match Modifier match Phrase match Exact match Negative match Format + “ “ [ ] Descripti on The same meaning / synonyms / misspellings / singular and plural forms Not synonyms Adding words before or after. exact phrase and no other words. To optimize your campaign and save your money. Example ‫تمليك‬ ‫شقة‬ +‫شقة‬ +‫التجمع‬ «‫بالتجمع‬ ‫شقة‬ ‫الخامس‬» [ ‫تسليم‬ ‫شقة‬ ‫بالتجمع‬ ‫فوري‬ ‫]الخامس‬ ‫ايجار‬+ Results ‫وسيطة‬ ‫مواقع‬/‫شقق‬ ‫لاليجار‬ ‫ايجار‬ ‫شقة‬ ‫بالتجمع‬ ‫الخامس‬ ‫بالتجمع‬ ‫شقق‬ ‫الخامس‬ ‫بالتقسيط‬ ‫شقة‬‫تسليم‬ ‫بالتجمع‬ ‫فوري‬ ‫الخامس‬
  • 12. Auction = ꭓ Ad Rank Max Bid Quality Score Actual CPC Ad rank of the next Competitor Your Quality Score = 0.01$
  • 13. Auction Client Max Bid Quality Score Ad Rank Actual CPC A 2$ 10 20 1.6$ B 2$ 8 16 1.8$ C 3$ 5 15 ……
  • 14. Quality Score Percentage Click Through Rate Relevancy Landing Page Relevancy Landing CTR
  • 15. ‫َا‬‫م‬ ‫ا‬‫َّل‬ِ‫إ‬ ِ‫ن‬‫ا‬ َ‫س‬ْ‫ن‬ِ ْ‫ْل‬ِ‫ل‬ َ‫س‬ْ‫ي‬َ‫ل‬ ْ‫ن‬َ‫َأ‬‫و‬‫ى‬َ‫ع‬ َ‫س‬*‫ا‬‫ن‬َ‫َأ‬‫و‬َ‫ف‬ْ‫و‬ َ‫س‬ ُ‫َه‬‫ي‬ْ‫ع‬ َ‫س‬ ‫ى‬َ‫ر‬ُ‫ي‬*َ‫ء‬‫َا‬‫ز‬َ‫ج‬ْ‫ال‬ ُ‫ه‬‫َا‬‫ز‬ْ‫ج‬ُ‫ي‬ ‫ا‬‫م‬ُ‫ث‬‫ى‬َ‫ف‬ْ‫و‬َ ْ‫اْل‬ ‫العظيم‬ ‫هللا‬ ‫صدق‬