The document summarizes the findings of a study analyzing 10,000 keywords, 300,000 URLs, billions of backlinks and social shares to determine the key factors that impact search engine rankings in 2012. The three main findings are that social signals, like shares and tweets, now have a strong correlation with rankings; backlinks are still important but link quality matters more; and on-page optimization is decreasing in importance as brands dominate rankings through relevance rather than technical factors. The study suggests marketers focus on building their brand and social presence while maintaining high-quality backlinks to succeed in search in 2012.
Team Training: 3 Critical Steps in Client Performance MeasurementKoMarketing
How do you put together client reports? How do you measure success? Managing Partner Derek Edmond breaks down how to find the data, how to analyze it, and how to visualize it in an effective way.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Technical SEO Metrics - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Technical SEO Metrics presentation from SMX. Includes info on various tools, dashboards, data analysis, technical fixes, browser plug-ins, and how to execute on findings within your organization.
Team Training: 3 Critical Steps in Client Performance MeasurementKoMarketing
How do you put together client reports? How do you measure success? Managing Partner Derek Edmond breaks down how to find the data, how to analyze it, and how to visualize it in an effective way.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Technical SEO Metrics - SMX West 2013 - Dave Lloyd, AdobeDave Lloyd
Technical SEO Metrics presentation from SMX. Includes info on various tools, dashboards, data analysis, technical fixes, browser plug-ins, and how to execute on findings within your organization.
Searchmetrics analysed 10.000 keywords and measured the correlations of different factors to the ranking position to determin the ranking factors 2012.
Matthias Bachor, Director Marketing at Searchmetrics, showed some details at the Diggit Conference in June 2012 in Slowenia.
SEO 2013 - It’s not just your site; it’s your presence - WebinarMike McAnally
In 2013 Search Engines are no longer analyzing JUST your site content and keywords…they are also monitoring your overall site presence. In the “It’s not just your site; it’s your presence” webinar we will be looking at areas outside of your Web site that need to be optimized for SEO. Blogging, Social Media, Local/Geo, Linking, and Reviews are just some of the contents that will be covered.
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
2014 SEO Ranking Factors and Rank Correlation GoogleJoseph Hsieh
Updated for 2014, this is an excellent guide with a lot of data visualizations on ranking factors and correlation based on a study SearchMetrics conducted.
Анализ факторов, которые влияют на поисковое ранжирование вашего сайта в Google. Взгляд специалистов из Searchmetrics. Материал для широкого круга специалистов по маркетингу и продвижению в интернете.
The digital marketing industry is constantly evolving, and it's important for businesses to adapt to these changes quickly in order to stay ahead of the competition.
At WebiMax, it's our mission to identify these changes and help our clients, business owners, and marketers understand the complex world of search engine optimization.
One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed. Traditionally, SEO focused on the movement of individual keywords in the search engine results pages to show the successfulness of a campaign. Today, a strong SEO strategy incorporates social media and public relations as well as on- and off-site SEO tactics, so success indicators have evolved as well.
How do you know if you're focusing on the most important metrics? What does a "successful" Internet marketing campaign look like in 2014? Are you focusing your efforts in all the right places?
We want to help business owners and marketers answer those evasive questions. Check out "SEO 2014 – The Key Metrics Beyond Rankings" to learn more.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site.
The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEORio SEO
As search engines continue to penalize poor link building techniques what is a marketer to do when it comes to proper link analysis and how can they avoid becoming a casualty of the war against link spam?
Join Dixon Jones, of Majestic SEO and Pete Dudchenko of Rio SEO as they explore the changing linking landscape over the past year and what role link analysis will continue to have as SEO evolves and search engines update their algorithms.
Key Takeaways:
Learn how Google’s algorithm updates have affected the linking landscape of SEO
Learn the key metrics needed for proper link analysis
The future of link building and analysis in content marketing
Tools and technologies that can provide valuable link building and analysis insights
Speakers:
Pete Dudchenko, VP of Product Management, Rio SEO
Dixon Jones, Marketing Director, Majestic SEO
Important factors to consider for mobile fast SEORELY
Mobile-fast SEO is the buzzword if you want to catch the right intention and enhance the consumer network for your business. Know the top-most factors of planning for the mobile-fast SEO.
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
Regardless of the payment option (monthly fee, payment for traffic or payment for the amount of work) Netpeak offers [SEO 2.0] product that is unique for the market and completely matches search engines strategies of development and their recommendations.
[SEO 2.0] = [SEO of the present] + [Unified actions for increasing sales] + [Increasing comfort of work for a client] + [Netpeak's brand]
PRNews Google Conference 2015 (SEO & PR alignment) - Dave LloydDave Lloyd
Deck from PRNews’ Google Conference for Communicators on Public Relations and SEO where I delivered a brief titled, “Use SEO to Improve Brand Reach and Performance.” The audience of PR professionals at the conference all have differing levels of understanding of SEO and what it can do to improve brand reach and performance.
Search engine optimization (SEO) is a foundational element of any web based marketing effort to gain search traffic from Google, YouTube, Yahoo, Bing, Baidu, Naver, Yandex, and even Facebook, Twitter, and LinkedIn’s search functions. Public relations (PR) has transitioned from its traditional roots to a web based content marketing enterprise. The content produced by PR is intended to reach the potential customers of your brand and influence them to come to your websites and brick and mortar stores for the purpose of becoming a loyal customer that will eventually advocate for the brands product and services.
Related blog post:
http://blogs.adobe.com/digitalmarketing/search-marketing/pr-seo-collaborate-to-improve-performance/
Searchmetrics analysed 10.000 keywords and measured the correlations of different factors to the ranking position to determin the ranking factors 2012.
Matthias Bachor, Director Marketing at Searchmetrics, showed some details at the Diggit Conference in June 2012 in Slowenia.
SEO 2013 - It’s not just your site; it’s your presence - WebinarMike McAnally
In 2013 Search Engines are no longer analyzing JUST your site content and keywords…they are also monitoring your overall site presence. In the “It’s not just your site; it’s your presence” webinar we will be looking at areas outside of your Web site that need to be optimized for SEO. Blogging, Social Media, Local/Geo, Linking, and Reviews are just some of the contents that will be covered.
In House SEO & Leadership - Dave Lloyd, Adobe - Pubcon 2014Dave Lloyd
Pubcon 2014 slides by Dave Lloyd of Adobe on how to take your Enterprise SEO performance to the next level through a strategic, integrated, and comprehensive approach. Deck focuses on 5 concepts and related case studies.
2014 SEO Ranking Factors and Rank Correlation GoogleJoseph Hsieh
Updated for 2014, this is an excellent guide with a lot of data visualizations on ranking factors and correlation based on a study SearchMetrics conducted.
Анализ факторов, которые влияют на поисковое ранжирование вашего сайта в Google. Взгляд специалистов из Searchmetrics. Материал для широкого круга специалистов по маркетингу и продвижению в интернете.
The digital marketing industry is constantly evolving, and it's important for businesses to adapt to these changes quickly in order to stay ahead of the competition.
At WebiMax, it's our mission to identify these changes and help our clients, business owners, and marketers understand the complex world of search engine optimization.
One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed. Traditionally, SEO focused on the movement of individual keywords in the search engine results pages to show the successfulness of a campaign. Today, a strong SEO strategy incorporates social media and public relations as well as on- and off-site SEO tactics, so success indicators have evolved as well.
How do you know if you're focusing on the most important metrics? What does a "successful" Internet marketing campaign look like in 2014? Are you focusing your efforts in all the right places?
We want to help business owners and marketers answer those evasive questions. Check out "SEO 2014 – The Key Metrics Beyond Rankings" to learn more.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site.
The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEORio SEO
As search engines continue to penalize poor link building techniques what is a marketer to do when it comes to proper link analysis and how can they avoid becoming a casualty of the war against link spam?
Join Dixon Jones, of Majestic SEO and Pete Dudchenko of Rio SEO as they explore the changing linking landscape over the past year and what role link analysis will continue to have as SEO evolves and search engines update their algorithms.
Key Takeaways:
Learn how Google’s algorithm updates have affected the linking landscape of SEO
Learn the key metrics needed for proper link analysis
The future of link building and analysis in content marketing
Tools and technologies that can provide valuable link building and analysis insights
Speakers:
Pete Dudchenko, VP of Product Management, Rio SEO
Dixon Jones, Marketing Director, Majestic SEO
Important factors to consider for mobile fast SEORELY
Mobile-fast SEO is the buzzword if you want to catch the right intention and enhance the consumer network for your business. Know the top-most factors of planning for the mobile-fast SEO.
2014 SEO Strategies for Automotive Dealerships - by Matt O'SuchPCG Digital Marketing
Wondering how you can improve your SEO in 2014, working in the automotive industry at a car dealership? This presentation highlights the do's and don'ts of 2014 digital marketing strategies for car dealers looking to improve their optimization. Highlighting the newest Google updates, from Hummingbird to the several updates of Penguin and Panda. Avoid the most common pitfalls of old SEO methods which could get you penalized. For more information or help with the materials and SEO tips presented in this ppt, please contact me at matthew.osuch@gmail.com or http://www.linkedin.com/in/matthewosuch/
Regardless of the payment option (monthly fee, payment for traffic or payment for the amount of work) Netpeak offers [SEO 2.0] product that is unique for the market and completely matches search engines strategies of development and their recommendations.
[SEO 2.0] = [SEO of the present] + [Unified actions for increasing sales] + [Increasing comfort of work for a client] + [Netpeak's brand]
PRNews Google Conference 2015 (SEO & PR alignment) - Dave LloydDave Lloyd
Deck from PRNews’ Google Conference for Communicators on Public Relations and SEO where I delivered a brief titled, “Use SEO to Improve Brand Reach and Performance.” The audience of PR professionals at the conference all have differing levels of understanding of SEO and what it can do to improve brand reach and performance.
Search engine optimization (SEO) is a foundational element of any web based marketing effort to gain search traffic from Google, YouTube, Yahoo, Bing, Baidu, Naver, Yandex, and even Facebook, Twitter, and LinkedIn’s search functions. Public relations (PR) has transitioned from its traditional roots to a web based content marketing enterprise. The content produced by PR is intended to reach the potential customers of your brand and influence them to come to your websites and brick and mortar stores for the purpose of becoming a loyal customer that will eventually advocate for the brands product and services.
Related blog post:
http://blogs.adobe.com/digitalmarketing/search-marketing/pr-seo-collaborate-to-improve-performance/
Similar to Periodic table of_seo_kevin_thiele (20)
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
1. SMX London
The New Periodic Table of SEO
Kevin Thiele
® Searchmetrics GmbH 2012
2. The New Periodic Table of SEO
About Searchmetrics
Company
• Founded in 2007
• Leading Search Analytics vendor with international
focus
• ~100 full-time employees with locations in Germany, US, UK and France
• Largest aggregated database for SEO, SEM and Social data (Searchmetrics
Suite and Searchmetrics Essentials)
Follow us and stay updated
• Twitter: twitter.com/searchmetrics
• Facebook: www.facebook.com/Searchmetrics
09.07.2012 ® Searchmetrics Inc. 2012 2
3. The New Periodic Table of SEO
„States“ of SEO
When SEOs talk ranking
factors, they tend to
mention these areas.
But which ones matter
most?
Which specific factors are
more important, which one
is nothing but hot air?
09.05.2012 ® Searchmetrics GmbH 2012 3
4. The New Periodic Table of SEO
Take a look into the Google matrix…
09.05.2012 ® Searchmetrics GmbH 2012 4
5. The New Periodic Table of SEO
Study of google.co.uk SERPs
• Analysis includes
• 10,000 hand-picked top keywords (informational search
only),
• 300,000 URLs
• Billions of backlinks
• Billions of Shares, Likes, Tweets, Plusones
• organic search (“blue links”) only
• Analysis conducted AFTER Panda = latest findings
• Data collected in March 2012
• Many of the factors that we suspected, based on
recent Google updates, do impact rankings but
there are some surprising results.
09.05.2012 ® Searchmetrics GmbH 2012 5
6. The New Periodic Table of SEO
Correlation Data (causation – correlation!)
7. The New Periodic Table of SEO
09.05.2012 ® Searchmetrics GmbH 2012 7
8. The New Periodic Table of SEO
Everyone* is connected and has access
to content faster than ever before
9. The New Periodic Table of SEO
Key Finding #1 – Social Signals dominate
Google+ data is not reliable yet, but it„s correlation could be massive:
09.05.2012 ® Searchmetrics GmbH 2012 9
10. The New Periodic Table of SEO
Finding #1: Social has arrived in international markets
Social networking site activities correlate very well with good rankings
That doesn‟t mean that Facebook Shares, Tweets, Plusones etc. are
definitively a strong ranking factors, but it looks like, as a kind of user
feedback, they are very important and they should take part in SEO
strategy
Search engines definitely don‟t look at a simple number of Tweets or
Shares but it makes a lot of sense to implicate Social Signals / User
Signals within the magic ranking formula
09.05.2012 ® Searchmetrics GmbH 2012 10
11. The New Periodic Table of SEO
Social Signals are User Signals
• The classical calculation of rankings based on recommendations
(simple hyperlinks)
• That wasn‟t the only ranking factor but the strongest one
• In fact of the high competition to grow organic traffic lot‟s of
search engine result pages weren‟t natural, there were
manipulated
• Search engines are looking for ways and reliable data to improve the
quality of the Serps
• User signals e.g. bounce rate, time on site, CTR in Serps can also be
measured
• Quality became a ranking signal:
http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-
building-high-quality.html
18.02.2012 ® Searchmetrics Inc. 2012 11
12. The New Periodic Table of SEO
Social Signals – Author-Markup on the Rise
Authorship Markup is spreading fast,
might turn into a signal in the near
future.
Looking for author integrations in the
SERPs for a million keywords in
google.com.
For nearly 170,554 keywords, >1
author integration in the SERPs
Higher impact from mentions / links
from important authors independent of
link popularity of URL or page? Make
sense?
09.05.2012 ® Searchmetrics GmbH 2012 12
13. The New Periodic Table of SEO
SEOs are early adopters…
09.05.2012 ® Searchmetrics GmbH 2012 13
14. The New Periodic Table of SEO
But also on usual
queries like
“Samsung Galaxy
S3” or “Lady
Gaga” you see
author
integrations
09.05.2012 ® Searchmetrics GmbH 2012 14
15. The New Periodic Table of SEO
Social Signals – UK vs US results
09.05.2012 ® Searchmetrics GmbH 2012 15
16. The New Periodic Table of SEO
Social Signals
addthis
Marketers are
adapting fast:
FB 9,0%
usage of Social
Buttons is 27,0%
huge share
12,1 this
(300.000 URLs that 10,8 1,8%
Were used for
the study) 6,4 TW
G+ 13,8%
6,6
15,1%
09.05.2012 ® Searchmetrics GmbH 2012 16
17. The New Periodic Table of SEO
Backlinks still have a high value for Google
09.05.2012 ® Searchmetrics GmbH 2012 17
18. The New Periodic Table of SEO
Key Finding #2 – Backlinks still strong, but quality matters
The number of backlinks is still a mayor factor. Quality metrics are
gaining importance.
Backlinks are still very important for rankings, but must vary between
keyword links, no follow links, and “organic” links with stopwords (e.g.
“as.” “the,”…) in them.
09.05.2012 ® Searchmetrics GmbH 2012 18
19. The New Periodic Table of SEO
Key Finding #2 – Backlinks still strong, but quality matters
SEO Trivia : For our keyword set, you need an average of 2470 Links
to rank first.
09.05.2012 ® Searchmetrics GmbH 2012 19
20. The New Periodic Table of SEO
Proportion of Backlinks with Keyword in anchor text
0,25
0,2
0,15
0,1
0,05
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
09.05.2012 ® Searchmetrics GmbH 2012 20
21. The New Periodic Table of SEO
Proportion of nofollow links in %
0,04
0,035
0,03
0,025
0,02
0,015
0,01
0,005
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
09.05.2012 ® Searchmetrics GmbH 2012 21
22. The New Periodic Table of SEO
Proportion of Backlinks with stopwords
0,07
0,06
0,05
0,04
0,03
0,02
0,01
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
09.05.2012 ® Searchmetrics GmbH 2012 22
23. The New Periodic Table of SEO
R.I.P Onpage Optimization?
09.05.2012 ® Searchmetrics GmbH 2012 23
24. The New Periodic Table of SEO
Key Finding #3 – Become a brand, Onpage relevance is decreasing
09.05.2012 ® Searchmetrics GmbH 2012 24
25. The New Periodic Table of SEO
Key Finding #3 – Become a brand, Onpage relevance is decreasing
Apparently some of the classic ranking
factors like having keywords in the
title and more keywords in the content
don‟t apply to well-known brands.
Some unexpected correlations could
be explained by brands and their good
rankings. They rank because there are
relevant, not because of the best
technical optimization
Note: Only exact keyword phrases
were analyzed
09.05.2012 ® Searchmetrics GmbH 2012 25
26. The New Periodic Table of SEO
Negative Onpage correlation
0,7
0,6
0,5
0,4
Sites without the
0,3
keyword in title or h1
0,2
rank higher???
0,1
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
kw_in_description kw_in_h1 kw_in_title
09.07.2012 ® Searchmetrics GmbH 2011 26
27. The New Periodic Table of SEO
Ads can distract from content
Does this article have an excessive amount
of ads that distract from or interfere with the
main content? (Google 2011)
28. The New Periodic Table of SEO
Key Finding #4 - Ads could be a handicap
09.05.2012 ® Searchmetrics GmbH 2012 28
29. The New Periodic Table of SEO
What‘s important for SEO in 2012
• Social factors are getting more important:
Start measuring social media signals and motivating users to make
your company become more famous
• Analyze your competitors or best practice sites
• Backlinks are still a key factor for SEO
• Become a brand / Have recognizable products
• Always think of your user first
• The USP of your product
• The reason why you should rank (no me-too products)
09.05.2012 ® Searchmetrics GmbH 2012 29
30. The New Periodic Table of SEO
What‘s important for SEO in 2012
• Ads could be a handicap if the user experience gets low because of
that
• Make sure that the user recognizes the content
• Classic ranking factors like having keywords in the title and more
keywords in the content are less important
• Search engines will deliver the result that the user expects,
these results are calculated out of more and more parameters
09.05.2012 ® Searchmetrics GmbH 2012 30
31. The New Periodic Table of SEO
„Search engine ranking factors 2012“
Whitepaper with more information and deeper insight
now available. Get your personal copy:
Email me: k.thiele@searchmetrics.com
09.05.2012 ® Searchmetrics GmbH 2012 31
32. The New Periodic Table of SEO
32
09.05.2012 ® Searchmetrics GmbH 2012