3. What is a Promoted Video Ad?
Thumbnail
Either video thumbnail or
icon from channel
Ad Text
Easy to create
standard 3 line text ad
Auction
Set your max bid to
improve positioning
4. W h e r e d o y o u p la c e a
P r o m o t e d V id e o a d
4
5. W h e r e d o y o u p la c e a
P r o m o t e d V id e o a d
Source: UK consumption study, May 09.
6. P r o m p t u s e r s t o a c t io n a f t e r
s e e in g y o u r a d
7. F u ll C ir c le
P la n h o w t o in t e r c e p t , a n d g u id e
t h e u s e r AdWords r n e y
Use j o u to create campaign
Place ads against Place ads on
Search Results Partner Watch pages
Add Call to Action to
Video on Landing page
Drive traffic to
your site
8. H o w t o m e a s u r e e f f e c t iv e n e s s
U s e Yo u T u b e In s ig h t t o t r a c k
a n d o p t im iz e
9. What does Promoted Video bring to the YouTube
Channel?
A promoted videos bedrock account would be used to maintain communication
with user. Elements of a brand channel are benefits to such activity also:
10. Promoted Video allows for targeted & broad
exposure
youtube.com::pyv-top-right-homepage
11. Boosts low view videos & encouraging conversation
DCUO PYV began
on 10th Jan
14. Why: Achieve Objectives using Videos
Buzz Engagement Education
Drive awareness Start a conversation Inform your customer
and interest with your customers about your business
Conversion
Drives sales
Clicks user through to your video. Either at: The watch page The channel
Brand Keyword: Own your brand territory on the Search page by targeting brand keywords. Be present when users look for related content. Currently, the brand results are US based.
Prompt the user when they’re already viewing related premium content. Target your ad based on keywords the video is tagged with.
After clicking on a Promoted Video, the user is taken to a watch page where advertisers can add a call to action overlay to their video
Recap of what was said last year.
Across the product launch life cycle, we will want to do a combination of targeted and broad exposure.
DCUO 6 minute video was available from 21 st Jan, but it was only through running PYV for one week were we able to get the video seen by both a targeted audience (contextually targeted) and the YouTube general audience (Homepage targeting). 57k of the 67k views came from our 1 week’s worth of activity. The comments began in line with the beginning of PYV and stop at the end of PYV. The ability to
Recap of what was said last year. Buzz: Depending on target market, you can bid on terms with a demographic mindset. E.g. bid on Xfactor if you’re releasing SingStar Engagement: All people to leave messages. Respond to them (not as an official user – could lead to abuse). Have a link to official site, facebook etc. Education: Widens the knowledge of the market to your product/brand Conversion: Depending on objective, you can direct people to a retail page, pre-orders, demo download, voucher downloads.
