This project report analyzes Goodyear's business in the retail sector in India. It summarizes Goodyear's product portfolio and manufacturing facilities. Research was conducted through surveys. Key findings show that Goodyear salespeople lack knowledge about products, pricing varies between dealers, and customers have little brand awareness. Recommendations include offering discounts, revising pricing, educating salespeople, and focusing on associate dealers. The conclusion is that retaining existing customers who refer new customers is important, and opportunities exist in partnering with associate dealers.
Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY
2. What is Aquatred ? It is a new tire providing improved driving traction under wet conditions
3. Major Tire Industries in U.S
4. Three major changes in US Tire Industry
5. Emergence of RADIAL tires to replace older “bias” and “bias-belted” tires. Between 1971-91 radial’s share of unit sales increased from 32% to 95%.
6. Increased in foreign competition
7. Change in nature of demand from consumers and car makers.
8. FOUR major impacts of these changes
9. Demand for the passenger tires grew sluggishly
10. New tires in the U.S market declined
11. Tires producing capacity outstripped demand Tire making capacity rose 12% and capacity utilization fell from 87% to 76%
12. Industry difficult economic conditions, coupled with the tire manufacturer slow response resulted in a number of mergers and acquisitions
13. In, 1991 company operated 41 plants in U.S, 43 plants in other 25 countries and 6 rubber plantations Known as “THE GORILLA” in world tire industry
14. Goodyear ranked third in worldwide sales of new tires
15. In 1977, company introduced the TIEMPO, first all season radial their unit sales grew from 2% to 71%
16. In 1981, company successfully launched the EAGLE
17. Market for Passenger Tires could be segmented in three ways
18. Distinction between Performance and Broad-line tires Performance Tires Broad-line Tires
19. Market can be also segmented on Replacement and OEM tires Replacement tires sold directly to the individual consumers OEM tires were sold to the car manufacturers
20. In 1986, Sir James Goldsmith attempt to takeover Goodyear greatly increased their debt. Their earnings were sluggish despite spending $1 million per day on investments.
21. Third segmentation was along brand classification It includes major brands, minor brands and private labels
22. Most consumers viewed tires as a “grudge purchase” An expensive necessity to keep vehicle in driving condition
23. Five important tire attributes 1)Tread life 2)Wet traction 3)Handling 4)Snow traction 5)Dry traction
24. Criteria for selecting Tire Retailer 1)Price 2)Offers fast service 3)Can trust personnel 4)Store is attractive 5)Offers mileage warranty 6)Brand selection 7)Maintains convenient hours
25. CONSUMER SEGMENTS
26. Price constrained buyer
27. Value oriented buyer
28. Quality buyers
29. Commodity buyers
30. Wholesale distribution channels
31. Retail distribution channels
32. Goodyear Distribution Structure 4,400 independent dealers accounted for 50% of sales revenue, 1,047 manufactured owned outlets generated 27% and the 600 franchised dealers for 8% and remaining 15% were to government agencies
33. Just Tires was a new retail format under test by Goodyear
34. Goodyear supported core events with radio, television and print advertising, announcing special prices on specific tire lines.
35. Independent Dealers
36. Indepe
INVENTORY MANAGEMENT CASE STUDY :Maruti udyog limited(mul) ii ravneetubs
INVENTORY MANAGEMENT CASE STUDY :Maruti udyog limited(mul)
The raw material consumption cost was 75-83% of net sales. Therefore the company has been paying special attention to its inventory management.
Around 70% of the firm’s components are outsourced.
Average inventory turnover ratio of the company increased from 11.9 (in 2005-06) to 13.9 (in 2006-07).
The company has undertaken various initiatives to improve it’s inventory management because of which there has been an increase in its average inventory turnover ratio over the years.
Goodyear: The Aquatred Launch HARVARD BUSINESS SCHOOL CASE STUDY
2. What is Aquatred ? It is a new tire providing improved driving traction under wet conditions
3. Major Tire Industries in U.S
4. Three major changes in US Tire Industry
5. Emergence of RADIAL tires to replace older “bias” and “bias-belted” tires. Between 1971-91 radial’s share of unit sales increased from 32% to 95%.
6. Increased in foreign competition
7. Change in nature of demand from consumers and car makers.
8. FOUR major impacts of these changes
9. Demand for the passenger tires grew sluggishly
10. New tires in the U.S market declined
11. Tires producing capacity outstripped demand Tire making capacity rose 12% and capacity utilization fell from 87% to 76%
12. Industry difficult economic conditions, coupled with the tire manufacturer slow response resulted in a number of mergers and acquisitions
13. In, 1991 company operated 41 plants in U.S, 43 plants in other 25 countries and 6 rubber plantations Known as “THE GORILLA” in world tire industry
14. Goodyear ranked third in worldwide sales of new tires
15. In 1977, company introduced the TIEMPO, first all season radial their unit sales grew from 2% to 71%
16. In 1981, company successfully launched the EAGLE
17. Market for Passenger Tires could be segmented in three ways
18. Distinction between Performance and Broad-line tires Performance Tires Broad-line Tires
19. Market can be also segmented on Replacement and OEM tires Replacement tires sold directly to the individual consumers OEM tires were sold to the car manufacturers
20. In 1986, Sir James Goldsmith attempt to takeover Goodyear greatly increased their debt. Their earnings were sluggish despite spending $1 million per day on investments.
21. Third segmentation was along brand classification It includes major brands, minor brands and private labels
22. Most consumers viewed tires as a “grudge purchase” An expensive necessity to keep vehicle in driving condition
23. Five important tire attributes 1)Tread life 2)Wet traction 3)Handling 4)Snow traction 5)Dry traction
24. Criteria for selecting Tire Retailer 1)Price 2)Offers fast service 3)Can trust personnel 4)Store is attractive 5)Offers mileage warranty 6)Brand selection 7)Maintains convenient hours
25. CONSUMER SEGMENTS
26. Price constrained buyer
27. Value oriented buyer
28. Quality buyers
29. Commodity buyers
30. Wholesale distribution channels
31. Retail distribution channels
32. Goodyear Distribution Structure 4,400 independent dealers accounted for 50% of sales revenue, 1,047 manufactured owned outlets generated 27% and the 600 franchised dealers for 8% and remaining 15% were to government agencies
33. Just Tires was a new retail format under test by Goodyear
34. Goodyear supported core events with radio, television and print advertising, announcing special prices on specific tire lines.
35. Independent Dealers
36. Indepe
INVENTORY MANAGEMENT CASE STUDY :Maruti udyog limited(mul) ii ravneetubs
INVENTORY MANAGEMENT CASE STUDY :Maruti udyog limited(mul)
The raw material consumption cost was 75-83% of net sales. Therefore the company has been paying special attention to its inventory management.
Around 70% of the firm’s components are outsourced.
Average inventory turnover ratio of the company increased from 11.9 (in 2005-06) to 13.9 (in 2006-07).
The company has undertaken various initiatives to improve it’s inventory management because of which there has been an increase in its average inventory turnover ratio over the years.
Summer Internship Project Report on Study on Retailing Techniques in Cargill ...Sumit Agarwal
This Study gives you an overview of the various aspects related to Distribution & Sales Management; with emphasis on customers, competitors, dealers and employees. The study throws some light on the overview of Cargill Foods in India, as well as in the Global Scenario. Founded in 1865, Cargill is one of the largest international providers of food, agriculture and risk management products. With more than $120 billion turnover and operations spread across 67 countries, Cargill today employs more than 1, 60,000 people across the world and is trusted across for its commitment of an Cargill’s people. In India, Cargill has an access over 1000 towns and 2, 50,000 retail outlets. Since its inception in 1987, Cargill has been a part of Cargill lives with the most innovative and best quality products. Cargill Refined Oils India imports, refines, sells and markets a wide range of vegetable oils and fats to wholesale trade, industrial and household consumers across India. We own and operate Cargill vegetable oil refining facilities – three are located on east and west coast ports of India, the other is located in western India. Refined Oils India markets a range of refined sunflower, soy, palm, olive and ground nut oils, hydrogenated fats and bakery shortenings under Cargill national brands, Nature Fresh, Gemini, Purita™, and other region-specific brands
Summer Internship Project Report on Study on Retailing Techniques in Cargill ...Sumit Agarwal
This Study gives you an overview of the various aspects related to Distribution & Sales Management; with emphasis on customers, competitors, dealers and employees. The study throws some light on the overview of Cargill Foods in India, as well as in the Global Scenario. Founded in 1865, Cargill is one of the largest international providers of food, agriculture and risk management products. With more than $120 billion turnover and operations spread across 67 countries, Cargill today employs more than 1, 60,000 people across the world and is trusted across for its commitment of an Cargill’s people. In India, Cargill has an access over 1000 towns and 2, 50,000 retail outlets. Since its inception in 1987, Cargill has been a part of Cargill lives with the most innovative and best quality products. Cargill Refined Oils India imports, refines, sells and markets a wide range of vegetable oils and fats to wholesale trade, industrial and household consumers across India. We own and operate Cargill vegetable oil refining facilities – three are located on east and west coast ports of India, the other is located in western India. Refined Oils India markets a range of refined sunflower, soy, palm, olive and ground nut oils, hydrogenated fats and bakery shortenings under Cargill national brands, Nature Fresh, Gemini, Purita™, and other region-specific brands
Companies are relocating manufacturing and sourcing to regions with lower labour costs to stay competitive. This affects the efficiency of warehousing and distribution. But which elements, in particular, will be strategically important in the next two years?
Markets are changing – as are customer and service requirements. You may have implemented a new manufacturing and supply chain setup, but customers are asking for more frequent and faster deliveries.
The key to staying competitive is how quickly you can get your products from the warehouse to your customers. This can challenge your operations and calls for a review of your warehouse and distribution setup.
We asked our international clients which themes, within warehousing and distribution, they believe will have the most strategic relevance within the next two years. Here are the top five.
New Product Management Powerpoint Presentation SlidesSlideTeam
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With our 78 slides content-ready New Product Management Powerpoint Presentation Slides deck, you can easily construct your PPT presentation for product management. This will save you time and money as it takes huge effort and time in planning a professional presentation from scratch. You can take advantage of New Product Management presentation deck example to showcase various topics such as new product introduction, product detailed overview, product idea screening, understanding customer needs, internal sources of new product ideas, product roadmap, product analysis, Porter’s five forces model, introduction and growth stage, and many more. Apart from this, BCG matrix, Ansoff matrix, empathy map, kano map, geographic and demographic segmentation are also included in this professional PPT sample file. Here we have widely covered each aspect of product management. This New Product Development Presentation templates can also has one off designs like product market mapping, digital marketing plan, budgeting plan, branding & repositioning, feasibility review etc. Just download this New Product Management PPT Presentation Slides to easily go through the tough task of planning everything on your own. Extol the benefits of being gentle with our New Product Management Powerpoint Presentation Slides. They help discourage harsh behavior. https://bit.ly/30rOnem
As a product leader, you have the responsibility to plan strategically for your company to grow its customer base and revenue. Thanks to years of other people growing companies, there are ten standard playbooks for how to accelerate your company’s trajectory. Simply because they are standard doesn’t mean that you can’t execute them in your own special snowflake way, but it’s relatively hard to reinvent the wheel.
The list below is designed for leaders who are thinking about what the next phase of their company should be so that you can make sure you’ve entertained all the options. It’s very easy to think of one path and fall in love with it without exploring alternative routes. You may have a little John Frost (author who wrote two roads diverged in a wood poem) in you, and it’s worth exploring the roads less taken, it might just make all the difference.
Each of the 16 options, can be used to accomplish at least one of the three primary business objectives:
Add New Logos (growing your total addressable market or serviceable one)
Improve Retention (increasing lifetime value or money per logo)
Decrease Costs (reducing customer acquisition cost or operating expenses)
It's important to note that for each goal, there are many strategies which can assist in accomplishing it. Unfortunately, not all strategies are correct for each company. Therefore, please see the attached video powerpoint deck which outlines tips for how to make that strategy successful and the conditions when it is a favorable option. If you manage a portfolio of products, different options will be applicable to each one depending on the current situation it is facing.
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If you enjoyed this post, I am available for product leadership coaching or team training. Learn more about my services and upcoming children’s book at tamireiss.com
Corporate Strategy or Strategic Management
Concepts and Cases by Fred R. David,
Francis Marion University, Florence, South Carolina, &
Forest R. David,
Strategic Planning Consultant
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TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
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Discover the rich history and folklore surrounding the Rwenzori Mountains.
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Select from various trekking routes tailored to different skill levels and durations.
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Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
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5. Product Range – India
Ducaro Hi Miler
DuraPlus
Assurance Excellence
Wrangler HP/AW
Eagle NCT5
GT3
Wrangler AT/SA
Assurance FUEL MAX
Eagle F1 GSD3
DP Series
Eagle F1 Directional 5
7. Goodyear in India
• Entered India in 1922.
• Goodyear India's own manufacturing facility was
inaugurated in Ballabgarh, near New Delhi in1961
for manufacturing farm and commercial tires.
• Goodyear USA acquired another plant in
Aurangabad in 1994 for manufacturing of
passenger car tires.
8. Core Strengths
8 Tire Proving Grounds across 5 countries
12 Major pattern families - India
53 Manufacturing facilities in 22 countries across world
4 Technical Centers dedicated to innovation
Goodyear USPs
Cutting-edge of
Technology, Innovation &
Product Development
Product Quality
Multiple Production
Facilities spread across
world Product
Availability
Robust Customer
Support & Complaint
Resolution System
24x7 Service Support
17. Findings
• There is not positive approach of the sales
persons about Goodyear. They don’t try to push
our product
• Pricing in terms of competitor dealer
• Customers don’t get enough knowledge or
information about Goodyear tyres from the
retailers.
• Brand awareness is very less.
• It’s very easy to convert the customers to
different brands.
18. Recommendation
• Goodyear tyres should provide more offers or discount
to the existing clients and they can introduce the add-
on packages to existing packages
• We should try to increase the profitability of retailers
by keeping good profit margin.
• We should focus on giving knowledge to the sale
person more than the end user.
• We should revise/update price list according to the
latest offers so that it’s easy to compare with different
brands.
• We should start focusing on the AD’s as well to capture
the market
19. Continue
• We can start a membership type of a system
for the retailer/dealers by giving to the
customer who is buying 4 tyres at a time .so
that on the next purchase he can avail 5%
discount from the retailers/dealers
• We should have similar pricing policy for the
entire dealer so that there is no problem for
dealers/retailer to deal with the customers.
20. Conclusion
• The bulk of the business comes from repeat customers,
around 70% being the repeat orders.
• Although, business comes from large customers, small
customers are from where the maximum leads are
generated.
• Once a new customer is acquired, he tends to buy
again from Dealer, irrespective of the size.
• Retailer gives importance to those brands from which
they is getting more profit.
• We have good opportunities open in front of us with
the associate dealers if we start focusing on them.
21. • Sales persons don't have complete knowledge
about Goodyear tyres
• Goodyear has different pricing strategies for
different dealers
• Customers don't have much knowledge about
Goodyear tyres
• Customers easily get influenced.
