GoodDisGoodB. 1.pdf

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Dharam Mentor

Dharam

The document discusses three case studies that demonstrate how design thinking was used to solve packaging problems: 1. A coffee brand used design thinking to prove their coffee was as fresh as a local cafe by printing the front page of a newspaper on packs to show the daily fresh grinding and packaging. This increased daily sales by 5000 bags. 2. A premium brand enhanced their packaging design using elegant patterns to establish a premium perception and address consumer doubts about quality. 3. An antiquity whisky brand created an iconic bottle shape never seen before in the category to make the brand unique and novel to attract bored consumers.

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Dharam Mentor

Aesthetic First Branding Lab, Dharam Mentor

Dharam Mentor

Aesthetic First Branding Lab, Dharam Mentor

Dharam Mentor

Aesthetic First Branding Lab, Dharam Mentor

Dharam Mentor

The document discusses the importance and benefits of design thinking. It provides examples of how design thinking was used by various companies to develop better solutions that meet user needs. This includes Oral-B developing an ergonomic toothbrush for kids after observing how they brush. It also discusses how GE Healthcare made MRI scans less scary for children by turning it into an adventure. The document emphasizes that design thinking is a human-centered approach to innovation that helps create valuable products, services and processes. It highlights how companies like Airbnb and Citi Bank improved their business using design thinking methodology.

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Dharam Mentor

This document summarizes key findings from Mondelēz International's 2022 State of Snacking report. Some of the main points include: - 78% of consumers report taking more time to savor indulgent snacks. - 84% believe snacks should meet different nutritional needs for different consumers. - 61% are looking for snacks that offer a personalized shopping experience through options like personalized gifts or tailored flavors. - 75% say they always find room in their budget for snacks, showing snacks remain an affordable treat.

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Dharam Mentor

The document discusses the three stages of design management: Stage 1 involves managing the design strategy by identifying opportunities, interpreting customer needs, establishing the strategy, understanding the audience, and selling the strategy. Stage 2 is managing the design process, including giving form to the strategy through projects, processes, and methods to express the brand. Stage 3 is managing the design implementation through project management, social/environmental responsibilities, measuring success, policies and guidelines, and reviewing/revising the strategy.

tool.pdf

Dharam Mentor

Subway aims to provide a fresher way of looking at fast food through its "Eat Fresh" promise. It brings food preparation to the front so customers can see ingredients being assembled. Subway also gives customers control over customizing their sandwiches and puts store owners fully in charge of their own businesses to ensure fair working conditions. The target demographic is ages 7 to 18 for kids meals and 18 to 55 makes up 90% of markets, with a focus on career-oriented customers looking for fast, affordable options without worrying too much about health. Advertisements communicate the brand message and values while appealing to audiences' needs and desires around a beginner to intermediate healthy lifestyle.

GDGB tools.pdf

Dharam Mentor

Subway aims to offer fresh, made to order, affordable, and nutritious sandwiches and quick meals. It specializes in submarine sandwiches. The brand goals are to deliver top sales, high customer counts, and excellent customer experience to be the #1 quick service restaurant. Its purpose is to inspire members to "Create Great" by embracing opportunities, crafting craveable and nutritious affordable sandwiches, and delivering a superior customer experience while being a trusted community partner. The brand positioning is "accessible quality" - that a delicious sandwich with fresh ingredients should be for all, and everyone can have easy access to the quality of food they deserve.

GDGB tool Templet.pdf

Dharam Mentor

Intership _hi res.pdf

Dharam Mentor

The document discusses branding and how brands are built. It explains that branding should be learned if wanting to work in a branding/advertising agency as a researcher or strategist, work as a brand manager in a fast-moving consumer goods company, or run a startup or family business. The document also differentiates between branded and unbranded products and how branding creates perceptions that influence consumer preferences and purchasing decisions.

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Dharam Mentor

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