Dharam

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INTERNSHIP
PROGRAM
Dharam Mentor

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What is Branding?
What

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How are Brands built?
How

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Why should you learn?
Why

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Why should you learn?
If you wish to:
1) Work in a
branding/ad agency
as a researcher/
strategist

6. Dharam Mentor
Why should you learn?
If you wish to:
1) Work in a
branding/ad agency
as a researcher/
strategist
2) Work as a brand
manager in an FMCG
company

7. Dharam Mentor
Why should you learn?
If you wish to:
1) Work in a
branding/ad agency
as a researcher/
strategist
2) Work as a brand
manager in an FMCG
company
3) Want to run a
startup or family
business

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Option _ A Option _ B

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Option _ A Option _ B
Branded
Shoes
Shoes

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Option _ A Option _ B
Rs 8000/-
Rs 4000/-

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Option _ A Option _ B
Rs 8000/-
Known
Rs 4000/-
Unknown

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Option _ A Option _ B
Rs 8000/-
Known
High Trust
Rs 4000/-
Unknown
Low Trust

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Branded
Unbranded

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Branded
Unbranded
Brand Perception/
meaning
Rich
Sports Lover
Like Quality
Modern
Active LifeStyle

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Brand Perception

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- Branding Agency
- Advertising Agency

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- Branding Agency

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- Branding Agency

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Good Design-thinking is
Good Business

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How are Brands built?
How

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Brand
tools

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What is Branding?
- Branding Agency
- Advertising Agency

60. Dharam Mentor
How are Brands built?

61. Dharam Mentor
Why should you learn?
Only if you wish to:
1) Work in a
branding/ad agency
as a researcher/
strategist
2) Work as a brand
manager in an FMCG
company
3) Want to run a
startup or family
business

62. Dharam Mentor
THANK YOU