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Good360slide (final)
- 3. GENERATION Y
- 4. Online Facebook Page Career Hub Post & Share Gain awareness Advertisement Volunteers Student Society SOLUTIONS
- 5. > 1.9 million Gen Y Facebook users in Australia SOCIAL NETWORK 100% 0%
- 6. 5.1% HUMANS OF NEW YORK Countries Fanbase United States 7 Million Canada 940,000 United Kingdom 920,000 Australia 910,000 Other and not yet targeted Countries 8 Million
- 7. 150likes in less than 2days! Create a page Share Build brand awareness HUMANS OF CHANGE
- 8. Create page Post Stories Weekly Updates Humans of Good360 > 1.9million Generation Y HUMANS OF GOOD360
- 9. Create Facebook Page $0 Boost Posts $3 Photographer & Journalist $0 COSTS
- 10. Risks and Mitigations • Control content qualityBad Reviews • Tag friends on the posts Insufficient Exposure • Attach watermark logo • Add copyright to the article Content Piracy
- 11. Large Market Promote brand awareness through volunteer work. More interest UNIVERSITY STUDENTS
- 12. Life Satisfaction Resume Building Provide Networking Community Welfare MOTIVATION
- 13. Broad Audience Linked to any vacancies Easy to update Low cost CAREER HUB
- 14. Set up account (Terms and Conditions) Post Gain volunteers CAREER HUB >52,000 students 2-3 weeks advertisement duration Free to register
- 15. ● Representative to become a founder ● Society Management ● Monthly meeting with Good360 team ● Monthly meeting/events ● Member opportunities ● Alumni network Volunteers Create Community STUDENT SOCIETY
- 16. CONCLUSION End of 2017 End of 2016 Raise amount of likes on Facebook to 3, 400 Raise amount of likes on Facebook to 13, 400 Acquire 1 volunteer to become representative Start a club for Good360 in 2 universities End of 2016 End of 2017 Good360 aiming to maximize brand awareness
- 17. Thank you for listening!
- 18. ●Survey results: https://docs.google.com/forms/u/0/d/1Qg- 0nWrwQoCg8LC1yB2FTfslOHHdWzxbsLjJU0TfUsI/edit#res ponses ●PwC volunteer report 2016: http://www.volunteeringaustralia.org/wp- content/uploads/State-of-Volunteering-in-Australia-full- report.pdf ●Sydney University careerhub: http://sydney.edu.au/careers/employers/job_ads/index.sh tml ●USYD KEY STATS: https://www.usu.edu.au/Advertise.aspx APPENDIX
- 19. ●Social Networking Sites Usage: http://www.censusdata.abs.gov.au/census_services/getpr oduct/census/2011/quickstat/0 ●Census: http://www.censusdata.abs.gov.au/census_services/getpr oduct/census/2011/quickstat/0 ●Living Standards cost: http://sydney.edu.au/study/finances-fees-costs/living- costs.html APPENDIX
- 20. ●CareerHub central benefits: https://www.careerhub.com.au/Content/ProductsAndPrici ng.aspx ●Reasons to get volunteers: http://www.volunteerhub.com/blog/5-ways-cultivate- volunteers-brand-ambassadors/ ●Income plus donation: http://www.australiancharitiesfund.org.au/wp- content/uploads/2016/03/160329-ACF-SIH-Young- Australians-Research-Report-Final.pdf APPENDIX
- 21. ●Facebook boost your posts: https://www.facebook.com/business/help/5474482186580 12 ●Large market: ●3 million people enrolled in formal study ●1.2 million aged 15-19 yrs=> 83% engaged in studies ●719,000 aged 20-24 yrs=>44% engaged in studies ●1.2 million (41%) studying at Universities and Higher education institutions ●2 in every 5 (40%) are doing a bachelor degree APPENDIX
- 22. ●Individuals with degrees volunteer more: http://www.volunteering.com.au/volunteering-snapshot- from-the-abs-general-social-survey/ ●Universities affiliated with CareerHub: https://www.careerhub.com.au/institutions APPENDIX
- 23. ● APPENDIX