The document summarizes key findings from Jim Collins' research for his book "Good to Great". Collins studied companies that made the leap from good to sustained great performance. He found that these companies were led by humble leaders who first got the right people in place before setting strategy. They focused on what not to do rather than what to do. Technology alone did not cause the transition. The companies followed a "flywheel" process of disciplined people, thought, and action. They embraced a "hedgehog concept" of doing what they could be the best at. Collins believes the principles for going from good to great are timeless.