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GOOD PRODUCT
MANAGEMENT
DEVTALKS BUCHAREST, JUNE 2018
@JOCKBU
JOCK BUSUTTIL
PRODUCT PEOPLE LIMITED
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Once upon
a time ...
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The Entry of the Animals into Noah's Ark – Brueghel / The J. Paul Getty Museum
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Nimrod and his Companions Venerating Fire – Unknown / The J. Paul Getty Museum
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The Harvesters – Bruegel / Rogers Fund, 1919
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Prometheus Carrying Fire – Cossiers
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Prometheus – Rombouts / KMSK Brussel
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So no real
winners, then
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Today’s Modern Day Problems Depicted – Steve Cutts
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We hide from
scary, messy
human stuff
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EMOTIONS
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Photo credit: Anonymous
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Photo credit: Shutterstock
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The most valuable
form of communication
is face-to-face. E-mail
and texting are the
least valuable.
ALEX PENTLAND
PROFESSOR AND DATA SCIENTIST,
MIT, USA
Photo: MIT
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These are all
defences
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So, why do we
do this?
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We crave human
interaction, but need
psychological safety
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Psychological safety
When you feel safe in front of
your team to:
@JOCKBU
make mistakes
take risks
speak your mind
be creative
be vulnerable
be curious
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So we find a
safer way to
interact
@JOCKBU
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People fear the day
when technology rises
up against them
@JOCKBU
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No vendetta,
no agenda
@JOCKBU
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Picture credit: Frank Lantz
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An AI is only as
good as the task
you set
@JOCKBU
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A machine will adopt
the biases of its
training data
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We have to take
care with how we
train our machines
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THE OLD WAY
Credit: Government Digital Service
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THE NEW WAY
@JOCKBU
Credit: Government Digital Service
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We also have to
anticipate abuses
of our products
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Ethical product
management
@JOCKBU
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Three ethical
dilemmas
Pick up your RED
and GREEN cards
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7 ways to think
more ethically
@JOCKBU
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User safety
@JOCKBU
#
1
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User privacy
@JOCKBU
#
2
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User security
@JOCKBU
#
3
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Sensitive
information
@JOCKBU
#
4
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Informed
consent
@JOCKBU
#
5
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Inferred
information
@JOCKBU
#
6
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Minimal extent
and duration
@JOCKBU
#
7
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Your challenges
@JOCKBU
COPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PL
Provide
psychological
safety for your
team
@JOCKBU
COPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PL
Create successful
AND ethical
products
@JOCKBU
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Be more human
@JOCKBU
COPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PL @JOCKBU
THANKS!
INTERIM PRODUCT MANAGEMENT
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BLOG: imanageproducts.uk
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Good Product Management

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  • 24. The most valuable form of communication is face-to-face. E-mail and texting are the least valuable. ALEX PENTLAND PROFESSOR AND DATA SCIENTIST, MIT, USA Photo: MIT
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