More Related Content Similar to Mid-Year Cultivation Opportunities That Deliver Similar to Mid-Year Cultivation Opportunities That Deliver (10) 1. Nonprofit 911:
The Golden Rule of Good Stewardship:
Mid‐Year Cultivation Opportunities That Deliver
With Amanda Myers and Rachel Muir
Audio for this event will be available beginning at 1 pm ET
via your PC speakers or headphones
If you are unable to listen to your PC audio, please close the Audio Broadcast panel and click the
Request button below the participant panel to get dial‐in info.
6. A Few Logistics
• Attendees will get copies of the slides
• Ask a question any time via the onscreen Q&A chat box
• This session is being recorded
Stay Tuned
win a 1:1 consultation with the guest speaker
for your very own cultivation event
(drawing during wrap-up & must be present to win)
©2010 Convio, Inc. | Page 6
7. Presenters
Rachel Muir Amanda Myers
Program Manager, Product Marketing
Convio Go! Program Manager at Convio
& Founder of Girlstart
©2010 Convio, Inc. | Page 7
8. Agenda
• The Art of Appreciation
3 Things Every Donor Expects
• Stewardship Plans That Work
Sample Plan
Timing Considerations
Mid-Year Cultivation Events that Deliver
o “Stump-the-Speaker” Challenge
o Live Drawing!
• Q&A
©2010 Convio, Inc. | Page 8
9. 3 Things Every Donor Expects
1. Prompt, accurate, sincere appreciation for the gift
©2010 Convio, Inc. | Page 9
10. 3 Things Every Donor Expects
1. Prompt, accurate, sincere appreciation for the gift
2. Confirmation that the organization will use the gift as
the donor intended
©2010 Convio, Inc. | Page 10
11. 3 Things Every Donor Expects
1. Prompt, accurate, sincere appreciation for the gift
2. Confirmation that the organization will use the gift as
the donor intended
3. Measurable results on how the gift was used
©2010 Convio, Inc. | Page 11
13. Upside of Appreciation
Good stewardship makes fundraising cost less
Cost to raise a dollar:
• 20¢ to renew
• ≥$1.00 to acquire
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14. Downside of Appreciation
With ways to give proliferating, more & more gifts are
falling through the cracks, leaving donors unthanked
Common cracks that gifts can fall through
Facebook Causes lump check “Additional gift” w/ purchase
Mortgage-broker “share” plan Employer-matched gift
Credit card points donation Community-driven events
Cash collected by volunteer In-kind services, etc.
Tip: Visit networkforgoodcheck.org to view donor contact information for
gifts that were processed through Network for Good.
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16. $1 $250 $500 $1,000
Recognition/Cultivation Timeline - - - - Action
Step $249 $499 $999 $2,499
Thank You Letter, Signed by ED Within 24 hours X X X Print Letter for ED
X
with Tax Info (On Letterhead) to Sign
Handwritten Thank You Note with 48 hours X X X X Provide Card
Pet Photo
Phone Call from ED or 48 hours X X Provide Number
X
Development Director
Note from Furry Friends Board 2 weeks X X Send Board Chair
Chair Info, Card
Call from Furry Friends Board Within 2 weeks X Provide Number
Member
Mission Moment: Invitation to As Appropriate Send Invite
X
Tour Shelter, Mobile Spay/Neuter
Clinic, etc.
Note from Volunteer Shelter 2 months Identify, Give
X
Worker, Veterinarian, Adopter, Stationery
etc
Holiday Cards Send in Put Together
X X X X
November Mailing List
Every Year
Donor Listing in “The Scoop” Annual X X X X
Annual Report
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Invite to “Wag and Purr” Annual X X X X Plan, Organize
Donor Appreciation Event
17. $1 $250 $500 $1,000
Recognition/Cultivation Timeline - - - - Action
Step $249 $499 $999 $2,499
Thank You Letter, Signed by ED Within 24 hours X X X Print Letter for ED
X
with Tax Info (On Letterhead) to Sign
Handwritten Thank You Note with 48 hours X X X X Provide Card
Pet Photo
Phone Call from ED or 48 hours X X Provide Number
X
Development Director
Note from Furry Friends Board 2 weeks X X Send Board Chair
Chair Info, Card
Call from Furry Friends Board Within 2 weeks X Provide Number
Member
Mission Moment: Invitation to As Appropriate Today’s Send Invite
Tour Shelter, Mobile Spay/Neuter focus
Clinic, etc.
Note from Volunteer Shelter 2 months Identify, Give
X
Worker, Veterinarian, Adopter, Stationery
etc
Holiday Cards Send in Put Together
X X X X
November Mailing List
Every Year
Donor Listing in “The Scoop” Annual X X X X
Annual Report
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Invite to “Wag and Purr” Annual X X X X Plan, Organize
Donor Appreciation Event
22. • Submit your org’s name and mission in your
chat box.
• We’ll recommend High-Value Volunteering event
concepts for 3 groups at the end of this session.
• Submit your org now!
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32. Q&A
Ask Rachel
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33. 2 Quick Polls
Then the 1:1 consultation winner…
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34. WINNER!
Free 1:1 Consultation re: your
cultivation event plan
©2010 Convio, Inc. | Page 34
35. Thank you!
Learn more
• Reach out: info@convio.com or 1.888.528.9501
• Attend a Common Ground product tour
Wednesday, 6/29 @ 3 Eastern / 2 Central / 12 Pacific
Register at convio.com/commonground
• Or browse the video library @ convio.com/cgvideos
©2010 Convio, Inc. | Page 35
