SlideShare a Scribd company logo
GOLD IN POULTRY
PROCESSING PLANT
GHANA, AN INVESTMENT HUB
OUTLINE OF PRESENTATION
 Major importer of poultry products
 Achievement of SDG 8
 Market entry through Greenfield and strategic
partnerships
 IFC currency hedging facility
 Ghana an investment haven
2
GHANA IMPORT ABOUT 75% OF
POULTRY PRODUCTS
 National demand for poultry products is
approximately 175,000 Metric tons as at 2017
 Local production is around 35, 000 Metric tons
 135,000 Metric tons are imported from Europe to
supplement local production
 There is a 6% increase in demand every year
Source: https://www.foodbusinessafrica.com/2018/03/27/ghanas-poultry-
industry-to-grow-with-6-increase-in-annual-chicken-consumption
3
GHANA IS THE HIGHEST IMPORTER OF FROZEN
POULTRY PRODUCTS IN WEST AFRICA
 Ghana is the highest importer of frozen poultry
foods in West Africa
 Imports are mostly from Europe, USA and Brazil
Source:
(https://evans.uw.edu/sites/default/files/Evans%20UW_Request%2087_Poult
ry%20Market%20Analysis%20Nigeria_June-14-2010_0.pdf)
4
THE POULTRY INDUSTRY WILL CREATE DECENT WORK
AND ECONOMIC GROWTH (SGD 8)
 The Government of Ghana seeks investors to help
it improve on the sustainability of animal products
 The government seeks to cut its import bills and
create more jobs
 The value chain of the poultry production present a
number of opportunities
 Transportation, packaging, marketing and
processing
Source: https://www.gipcghana.com/invest-in-ghana/sectors/70-agriculture-
agro-processing.html
5
MARKET ENTRY THROUGH GREENFIELD
 MyBerg must set up its own facility
 Set up poultry farms
 The company must set up a processing plant which
will be the first of its kind in Ghana
 The company can obtain capital from the Ghanaian
market to finance the processing plant
https://www.youtube.com/watch?v=P_NlW1qKIxg 6
MYBERG MUST SET UP A PROCESSING PLANT
Source:
https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjk1brjx
JbjAhWM5OAKHS0LDW0QjRx6BAgBEAU&url=https%3A%2F%2Fsoutheast
poultry.com%2F&psig=AOvVaw35Hb9cuBtLqkM-
QNhIhe64&ust=1562167114532978
7
ENTRY THROUGH STRATEGIC PARTNERSHIP
 Partner with the biggest importers of poultry products and
Leverage on their existing customers
 Import live birds from neighboring West Africa countries
 Enter into agreement for the Ghanaian producers to feed
the processing plant
 Acquire the local producers in the long run (Backward
Integration)
 Set up a processing plant
 Leave the marketing to the Ghanaian company
8
IT IS LESS RISKY TO INVEST IN THE POULTRY
INDUSTRY
 The major source of risk likely to be faced is local
currency fluctuation and insurance
 There are no big insurance underwriters for poultry
products in Ghana
 These risk can be mitigated through MIGA risk
insurance policies
 The company must also seek currency hedging
through WBG IFC 9
GHANA IS THE BEST PLACE TO INVEST IN WEST
AFRICA
 Ranked as the most stable political environment within
the West African sub region and fifth in Africa (Africa
Benchmark Country Report (ABCR, 2017)
 Best destination in Sub-Saharan Africa (A.T Kearney
Global Services Location Index (GSLI), 2017
 Most competitive economy in the West African sub region
and #10 in Sub Saharan Africa, (World Economic Forum
Global Competitiveness Index 2018)
 #2 FDI destination in West Africa & #7 in Sub-Saharan
Africa (EY Attractiveness Survey 2018)
10

More Related Content

Similar to Gold in poultry processing plant

SELECT ACHIEVEMENTS
SELECT ACHIEVEMENTSSELECT ACHIEVEMENTS
SELECT ACHIEVEMENTS
Kwame Adjekum
 
Emerging opportunities in the alternative protein sector
Emerging opportunities in the alternative protein sectorEmerging opportunities in the alternative protein sector
Emerging opportunities in the alternative protein sector
David Welch
 
Juhayna Food Industries - Initiation of Coverage - 22 February 2016
Juhayna Food Industries - Initiation of Coverage - 22 February 2016Juhayna Food Industries - Initiation of Coverage - 22 February 2016
Juhayna Food Industries - Initiation of Coverage - 22 February 2016
Omneya El Hammamy
 
Chinagreenagricultureinc
ChinagreenagricultureincChinagreenagricultureinc
Chinagreenagricultureinc
dgiplcorponline
 
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptx
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptxAgriculture Equipment Sector - Analysis and Commentary - Farming.pptx
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptx
paul young cpa, cga
 
What is next for Agriculture Equipment and Food/Farming Sector?
What is next for Agriculture Equipment and Food/Farming Sector?What is next for Agriculture Equipment and Food/Farming Sector?
What is next for Agriculture Equipment and Food/Farming Sector?
paul young cpa, cga
 
What is next for Agriculture Equipment and Food/Farming Sector?
What is next for Agriculture Equipment and Food/Farming Sector?What is next for Agriculture Equipment and Food/Farming Sector?
What is next for Agriculture Equipment and Food/Farming Sector?
paul young cpa, cga
 
Agriculture and Farm Equipment Sector| January 2022
Agriculture and Farm Equipment Sector| January 2022Agriculture and Farm Equipment Sector| January 2022
Agriculture and Farm Equipment Sector| January 2022
paul young cpa, cga
 
Insights Feb 15
Insights Feb 15Insights Feb 15
Insights Feb 15
Malachy Mitchell
 
Agriculture and Farm Equipment Sector| October 2021 (Revised)
Agriculture and Farm Equipment Sector| October 2021 (Revised)Agriculture and Farm Equipment Sector| October 2021 (Revised)
Agriculture and Farm Equipment Sector| October 2021 (Revised)
paul young cpa, cga
 
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptx
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptxAgriculture Equipment Sector - Analysis and Commentary - Farming.pptx
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptx
paul young cpa, cga
 
Agriculture and Farm Equipment Sector| December 2021
Agriculture and Farm Equipment Sector| December 2021Agriculture and Farm Equipment Sector| December 2021
Agriculture and Farm Equipment Sector| December 2021
paul young cpa, cga
 
Export Competiveness
Export CompetivenessExport Competiveness
Export Competiveness
rehan23may
 
Think Grain Think Feed June issue 2020
Think Grain Think Feed June issue 2020Think Grain Think Feed June issue 2020
Think Grain Think Feed June issue 2020
Think Grain Think Feed
 
Presentation by Debo Akande, Food Safety Workshop 24 May 2017
Presentation by Debo Akande, Food Safety Workshop 24 May 2017Presentation by Debo Akande, Food Safety Workshop 24 May 2017
Presentation by Debo Akande, Food Safety Workshop 24 May 2017
Ag4HealthNutrition
 
Presentation by Debo Akande, Food Safety Workshop 24 May 2017
Presentation by Debo Akande, Food Safety Workshop 24 May 2017Presentation by Debo Akande, Food Safety Workshop 24 May 2017
Presentation by Debo Akande, Food Safety Workshop 24 May 2017
International Food Policy Research Institute (IFPRI)
 
Zagazig university - student research 2017
Zagazig university - student research 2017Zagazig university - student research 2017
Zagazig university - student research 2017
Mohammed Sakr
 
Agribusiness: Doing agriculture as a business
Agribusiness: Doing agriculture as a businessAgribusiness: Doing agriculture as a business
Agribusiness: Doing agriculture as a business
International Institute of Tropical Agriculture
 
SADC South Africa Nov 2018.pptx
SADC South Africa Nov 2018.pptxSADC South Africa Nov 2018.pptx
SADC South Africa Nov 2018.pptx
ssuserb43e93
 
The future of food: business opportunities in alternative proteins
The future of food: business opportunities in alternative proteinsThe future of food: business opportunities in alternative proteins
The future of food: business opportunities in alternative proteins
David Welch
 

Similar to Gold in poultry processing plant (20)

SELECT ACHIEVEMENTS
SELECT ACHIEVEMENTSSELECT ACHIEVEMENTS
SELECT ACHIEVEMENTS
 
Emerging opportunities in the alternative protein sector
Emerging opportunities in the alternative protein sectorEmerging opportunities in the alternative protein sector
Emerging opportunities in the alternative protein sector
 
Juhayna Food Industries - Initiation of Coverage - 22 February 2016
Juhayna Food Industries - Initiation of Coverage - 22 February 2016Juhayna Food Industries - Initiation of Coverage - 22 February 2016
Juhayna Food Industries - Initiation of Coverage - 22 February 2016
 
Chinagreenagricultureinc
ChinagreenagricultureincChinagreenagricultureinc
Chinagreenagricultureinc
 
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptx
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptxAgriculture Equipment Sector - Analysis and Commentary - Farming.pptx
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptx
 
What is next for Agriculture Equipment and Food/Farming Sector?
What is next for Agriculture Equipment and Food/Farming Sector?What is next for Agriculture Equipment and Food/Farming Sector?
What is next for Agriculture Equipment and Food/Farming Sector?
 
What is next for Agriculture Equipment and Food/Farming Sector?
What is next for Agriculture Equipment and Food/Farming Sector?What is next for Agriculture Equipment and Food/Farming Sector?
What is next for Agriculture Equipment and Food/Farming Sector?
 
Agriculture and Farm Equipment Sector| January 2022
Agriculture and Farm Equipment Sector| January 2022Agriculture and Farm Equipment Sector| January 2022
Agriculture and Farm Equipment Sector| January 2022
 
Insights Feb 15
Insights Feb 15Insights Feb 15
Insights Feb 15
 
Agriculture and Farm Equipment Sector| October 2021 (Revised)
Agriculture and Farm Equipment Sector| October 2021 (Revised)Agriculture and Farm Equipment Sector| October 2021 (Revised)
Agriculture and Farm Equipment Sector| October 2021 (Revised)
 
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptx
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptxAgriculture Equipment Sector - Analysis and Commentary - Farming.pptx
Agriculture Equipment Sector - Analysis and Commentary - Farming.pptx
 
Agriculture and Farm Equipment Sector| December 2021
Agriculture and Farm Equipment Sector| December 2021Agriculture and Farm Equipment Sector| December 2021
Agriculture and Farm Equipment Sector| December 2021
 
Export Competiveness
Export CompetivenessExport Competiveness
Export Competiveness
 
Think Grain Think Feed June issue 2020
Think Grain Think Feed June issue 2020Think Grain Think Feed June issue 2020
Think Grain Think Feed June issue 2020
 
Presentation by Debo Akande, Food Safety Workshop 24 May 2017
Presentation by Debo Akande, Food Safety Workshop 24 May 2017Presentation by Debo Akande, Food Safety Workshop 24 May 2017
Presentation by Debo Akande, Food Safety Workshop 24 May 2017
 
Presentation by Debo Akande, Food Safety Workshop 24 May 2017
Presentation by Debo Akande, Food Safety Workshop 24 May 2017Presentation by Debo Akande, Food Safety Workshop 24 May 2017
Presentation by Debo Akande, Food Safety Workshop 24 May 2017
 
Zagazig university - student research 2017
Zagazig university - student research 2017Zagazig university - student research 2017
Zagazig university - student research 2017
 
Agribusiness: Doing agriculture as a business
Agribusiness: Doing agriculture as a businessAgribusiness: Doing agriculture as a business
Agribusiness: Doing agriculture as a business
 
SADC South Africa Nov 2018.pptx
SADC South Africa Nov 2018.pptxSADC South Africa Nov 2018.pptx
SADC South Africa Nov 2018.pptx
 
The future of food: business opportunities in alternative proteins
The future of food: business opportunities in alternative proteinsThe future of food: business opportunities in alternative proteins
The future of food: business opportunities in alternative proteins
 

Recently uploaded

一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
taqyea
 
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
rlo9fxi
 
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
Falcon Invoice Discounting
 
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
AntoniaOwensDetwiler
 
Detailed power point presentation on compound interest and how it is calculated
Detailed power point presentation on compound interest  and how it is calculatedDetailed power point presentation on compound interest  and how it is calculated
Detailed power point presentation on compound interest and how it is calculated
KishanChaudhary23
 
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFiTdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
nimaruinazawa258
 
Pensions and housing - Pensions PlayPen - 4 June 2024 v3 (1).pdf
Pensions and housing - Pensions PlayPen - 4 June 2024 v3 (1).pdfPensions and housing - Pensions PlayPen - 4 June 2024 v3 (1).pdf
Pensions and housing - Pensions PlayPen - 4 June 2024 v3 (1).pdf
Henry Tapper
 
Using Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trendsUsing Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trends
Labour Market Information Council | Conseil de l’information sur le marché du travail
 
2. Elemental Economics - Mineral demand.pdf
2. Elemental Economics - Mineral demand.pdf2. Elemental Economics - Mineral demand.pdf
2. Elemental Economics - Mineral demand.pdf
Neal Brewster
 
An Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault worksAn Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault works
Colin R. Turner
 
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
mayaclinic18
 
1. Elemental Economics - Introduction to mining.pdf
1. Elemental Economics - Introduction to mining.pdf1. Elemental Economics - Introduction to mining.pdf
1. Elemental Economics - Introduction to mining.pdf
Neal Brewster
 
快速办理(SMU毕业证书)南卫理公会大学毕业证毕业完成信一模一样
快速办理(SMU毕业证书)南卫理公会大学毕业证毕业完成信一模一样快速办理(SMU毕业证书)南卫理公会大学毕业证毕业完成信一模一样
快速办理(SMU毕业证书)南卫理公会大学毕业证毕业完成信一模一样
5spllj1l
 
一比一原版(UoB毕业证)伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)伯明翰大学毕业证如何办理一比一原版(UoB毕业证)伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)伯明翰大学毕业证如何办理
nexop1
 
Seminar: Gender Board Diversity through Ownership Networks
Seminar: Gender Board Diversity through Ownership NetworksSeminar: Gender Board Diversity through Ownership Networks
Seminar: Gender Board Diversity through Ownership Networks
GRAPE
 
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investmentsfalcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
Falcon Invoice Discounting
 
Eco-Innovations and Firm Heterogeneity. Evidence from Italian Family and Nonf...
Eco-Innovations and Firm Heterogeneity.Evidence from Italian Family and Nonf...Eco-Innovations and Firm Heterogeneity.Evidence from Italian Family and Nonf...
Eco-Innovations and Firm Heterogeneity. Evidence from Italian Family and Nonf...
University of Calabria
 
Does teamwork really matter? Looking beyond the job posting to understand lab...
Does teamwork really matter? Looking beyond the job posting to understand lab...Does teamwork really matter? Looking beyond the job posting to understand lab...
Does teamwork really matter? Looking beyond the job posting to understand lab...
Labour Market Information Council | Conseil de l’information sur le marché du travail
 
Instant Issue Debit Cards - School Designs
Instant Issue Debit Cards - School DesignsInstant Issue Debit Cards - School Designs
Instant Issue Debit Cards - School Designs
egoetzinger
 
Money20/20 and EU Networking Event of 20/24!
Money20/20 and EU Networking Event of 20/24!Money20/20 and EU Networking Event of 20/24!
Money20/20 and EU Networking Event of 20/24!
FinTech Belgium
 

Recently uploaded (20)

一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
 
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
快速制作美国迈阿密大学牛津分校毕业证文凭证书英文原版一模一样
 
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
falcon-invoice-discounting-a-premier-investment-platform-for-superior-returns...
 
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
Independent Study - College of Wooster Research (2023-2024) FDI, Culture, Glo...
 
Detailed power point presentation on compound interest and how it is calculated
Detailed power point presentation on compound interest  and how it is calculatedDetailed power point presentation on compound interest  and how it is calculated
Detailed power point presentation on compound interest and how it is calculated
 
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFiTdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
Tdasx: Unveiling the Trillion-Dollar Potential of Bitcoin DeFi
 
Pensions and housing - Pensions PlayPen - 4 June 2024 v3 (1).pdf
Pensions and housing - Pensions PlayPen - 4 June 2024 v3 (1).pdfPensions and housing - Pensions PlayPen - 4 June 2024 v3 (1).pdf
Pensions and housing - Pensions PlayPen - 4 June 2024 v3 (1).pdf
 
Using Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trendsUsing Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trends
 
2. Elemental Economics - Mineral demand.pdf
2. Elemental Economics - Mineral demand.pdf2. Elemental Economics - Mineral demand.pdf
2. Elemental Economics - Mineral demand.pdf
 
An Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault worksAn Overview of the Prosocial dHEDGE Vault works
An Overview of the Prosocial dHEDGE Vault works
 
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
^%$Zone1:+971)581248768’][* Legit & Safe #Abortion #Pills #For #Sale In #Duba...
 
1. Elemental Economics - Introduction to mining.pdf
1. Elemental Economics - Introduction to mining.pdf1. Elemental Economics - Introduction to mining.pdf
1. Elemental Economics - Introduction to mining.pdf
 
快速办理(SMU毕业证书)南卫理公会大学毕业证毕业完成信一模一样
快速办理(SMU毕业证书)南卫理公会大学毕业证毕业完成信一模一样快速办理(SMU毕业证书)南卫理公会大学毕业证毕业完成信一模一样
快速办理(SMU毕业证书)南卫理公会大学毕业证毕业完成信一模一样
 
一比一原版(UoB毕业证)伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)伯明翰大学毕业证如何办理一比一原版(UoB毕业证)伯明翰大学毕业证如何办理
一比一原版(UoB毕业证)伯明翰大学毕业证如何办理
 
Seminar: Gender Board Diversity through Ownership Networks
Seminar: Gender Board Diversity through Ownership NetworksSeminar: Gender Board Diversity through Ownership Networks
Seminar: Gender Board Diversity through Ownership Networks
 
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investmentsfalcon-invoice-discounting-a-strategic-approach-to-optimize-investments
falcon-invoice-discounting-a-strategic-approach-to-optimize-investments
 
Eco-Innovations and Firm Heterogeneity. Evidence from Italian Family and Nonf...
Eco-Innovations and Firm Heterogeneity.Evidence from Italian Family and Nonf...Eco-Innovations and Firm Heterogeneity.Evidence from Italian Family and Nonf...
Eco-Innovations and Firm Heterogeneity. Evidence from Italian Family and Nonf...
 
Does teamwork really matter? Looking beyond the job posting to understand lab...
Does teamwork really matter? Looking beyond the job posting to understand lab...Does teamwork really matter? Looking beyond the job posting to understand lab...
Does teamwork really matter? Looking beyond the job posting to understand lab...
 
Instant Issue Debit Cards - School Designs
Instant Issue Debit Cards - School DesignsInstant Issue Debit Cards - School Designs
Instant Issue Debit Cards - School Designs
 
Money20/20 and EU Networking Event of 20/24!
Money20/20 and EU Networking Event of 20/24!Money20/20 and EU Networking Event of 20/24!
Money20/20 and EU Networking Event of 20/24!
 

Gold in poultry processing plant

  • 1. GOLD IN POULTRY PROCESSING PLANT GHANA, AN INVESTMENT HUB
  • 2. OUTLINE OF PRESENTATION  Major importer of poultry products  Achievement of SDG 8  Market entry through Greenfield and strategic partnerships  IFC currency hedging facility  Ghana an investment haven 2
  • 3. GHANA IMPORT ABOUT 75% OF POULTRY PRODUCTS  National demand for poultry products is approximately 175,000 Metric tons as at 2017  Local production is around 35, 000 Metric tons  135,000 Metric tons are imported from Europe to supplement local production  There is a 6% increase in demand every year Source: https://www.foodbusinessafrica.com/2018/03/27/ghanas-poultry- industry-to-grow-with-6-increase-in-annual-chicken-consumption 3
  • 4. GHANA IS THE HIGHEST IMPORTER OF FROZEN POULTRY PRODUCTS IN WEST AFRICA  Ghana is the highest importer of frozen poultry foods in West Africa  Imports are mostly from Europe, USA and Brazil Source: (https://evans.uw.edu/sites/default/files/Evans%20UW_Request%2087_Poult ry%20Market%20Analysis%20Nigeria_June-14-2010_0.pdf) 4
  • 5. THE POULTRY INDUSTRY WILL CREATE DECENT WORK AND ECONOMIC GROWTH (SGD 8)  The Government of Ghana seeks investors to help it improve on the sustainability of animal products  The government seeks to cut its import bills and create more jobs  The value chain of the poultry production present a number of opportunities  Transportation, packaging, marketing and processing Source: https://www.gipcghana.com/invest-in-ghana/sectors/70-agriculture- agro-processing.html 5
  • 6. MARKET ENTRY THROUGH GREENFIELD  MyBerg must set up its own facility  Set up poultry farms  The company must set up a processing plant which will be the first of its kind in Ghana  The company can obtain capital from the Ghanaian market to finance the processing plant https://www.youtube.com/watch?v=P_NlW1qKIxg 6
  • 7. MYBERG MUST SET UP A PROCESSING PLANT Source: https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjk1brjx JbjAhWM5OAKHS0LDW0QjRx6BAgBEAU&url=https%3A%2F%2Fsoutheast poultry.com%2F&psig=AOvVaw35Hb9cuBtLqkM- QNhIhe64&ust=1562167114532978 7
  • 8. ENTRY THROUGH STRATEGIC PARTNERSHIP  Partner with the biggest importers of poultry products and Leverage on their existing customers  Import live birds from neighboring West Africa countries  Enter into agreement for the Ghanaian producers to feed the processing plant  Acquire the local producers in the long run (Backward Integration)  Set up a processing plant  Leave the marketing to the Ghanaian company 8
  • 9. IT IS LESS RISKY TO INVEST IN THE POULTRY INDUSTRY  The major source of risk likely to be faced is local currency fluctuation and insurance  There are no big insurance underwriters for poultry products in Ghana  These risk can be mitigated through MIGA risk insurance policies  The company must also seek currency hedging through WBG IFC 9
  • 10. GHANA IS THE BEST PLACE TO INVEST IN WEST AFRICA  Ranked as the most stable political environment within the West African sub region and fifth in Africa (Africa Benchmark Country Report (ABCR, 2017)  Best destination in Sub-Saharan Africa (A.T Kearney Global Services Location Index (GSLI), 2017  Most competitive economy in the West African sub region and #10 in Sub Saharan Africa, (World Economic Forum Global Competitiveness Index 2018)  #2 FDI destination in West Africa & #7 in Sub-Saharan Africa (EY Attractiveness Survey 2018) 10