Engaging Millennials through social media and virtual worlds. The document discusses how the Masters of Digital Media Program at the Centre for Digital Media in British Columbia utilized platforms like Second Life starting in 2006 for recruitment, remote and augmented classroom experiences, and collaborative activities and events to engage millennial students. Examples provided include hosting a virtual centre for digital media, conferences, clubs, games, and classes in virtual worlds to enable remote and immersive collaboration.

1. Engaging the Millenials: Utilizing Social Media & Virtual Worlds Susan Gold & Joanna Robinson Masters of Digital Media Program @ the Centre for Digital Media Great Northern Way mdm.gnwc.ca British Columbia Centre for International Education January 23, 2009

4. Recruitment & Class Use Began exploration in 2006 in Second Life and a variety of virtual environments for recruitment Augmenting existing classroom practices and Enabling effective remote learning and collaboration Remote classes, remote student collaborators

5. Virtual Centre for Digital Media in Second Life

6. Virtual Events – CITASA Conference

7. Virtual Club – A testing ground for immersive collaboration

8. Collaborative Games in Improv Class

9. Sauerbraten

10. Remote Building Virtual Worlds Classes

11. Collaborative Prototyping in Second Life