2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Proiect transfrontalier„Povestea are fir bogat”..AngelaButnaru1
Copiii învață din povești cât de mult contează bunătatea, empatia și prietenia, dându-le ocazia să facă diferența între comportamentele pozitive și cele negative.
Poveștile pentru copii au un rol complex și benefic în dezvoltarea lor, le vor oferi nu doar divertisment, ci și oportunități de învățare și creștere personală.
PROIECT DE PARTENERIAT TRANSFRONTALIER „Educație online fără hotare”DusikaLevinta1
Colaborarea la nivel transfrontalier prin împărtășirea opiniilor, practicilor, metodelor și strategiilor de lucru cu cadrele didactice Republica Moldova și România pentru îmbunătățirea procesului educațional cu finalități comune.
OBIECTIVE Contribuirea la dezvoltarea unei educații de calitate;
Încurajarea formării continue a cadrelor didactice și manageriale;
Facilitarea accesului transfrontalier la resurse educative;
Promovarea dimensiunii interculturale a educației;
Încurajarea inovărilor în elaborarea materialelor didactice;
Utilizarea noilor tehnologii în educație.
Românismul de la Mihai Eminescu la Grigore Vieruinachirilov
Proiect “Educație online fără hotare” 2023 - 2024,
implementat de Direcția Generală Educație, Tineret și Sport a municipiului Chișinău în cadrul Proiectului “Educație online”
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Proiect transfrontalier„Povestea are fir bogat”..AngelaButnaru1
Copiii învață din povești cât de mult contează bunătatea, empatia și prietenia, dându-le ocazia să facă diferența între comportamentele pozitive și cele negative.
Poveștile pentru copii au un rol complex și benefic în dezvoltarea lor, le vor oferi nu doar divertisment, ci și oportunități de învățare și creștere personală.
PROIECT DE PARTENERIAT TRANSFRONTALIER „Educație online fără hotare”DusikaLevinta1
Colaborarea la nivel transfrontalier prin împărtășirea opiniilor, practicilor, metodelor și strategiilor de lucru cu cadrele didactice Republica Moldova și România pentru îmbunătățirea procesului educațional cu finalități comune.
OBIECTIVE Contribuirea la dezvoltarea unei educații de calitate;
Încurajarea formării continue a cadrelor didactice și manageriale;
Facilitarea accesului transfrontalier la resurse educative;
Promovarea dimensiunii interculturale a educației;
Încurajarea inovărilor în elaborarea materialelor didactice;
Utilizarea noilor tehnologii în educație.
Românismul de la Mihai Eminescu la Grigore Vieruinachirilov
Proiect “Educație online fără hotare” 2023 - 2024,
implementat de Direcția Generală Educație, Tineret și Sport a municipiului Chișinău în cadrul Proiectului “Educație online”
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Gogu Constantinescu - fiu al Craiovei. Prezentare
1. 11.03.2010 Bucure ti 1
GOGU CONSTANTINESCU-
FIU AL CRAIOVEI,
EXPONENT AL ROMÂNIEI
Gheorghe Manolea
Universitatea din Craiova
ghmanolea@gmail.com
2. 11.03.2010 Bucure ti 2
Introducere
• De ce … ?
• Familia lui Gogu Constantinescu
• Formarea profesional#
• Activitatea profesional# desf# urat# în 'ar#
• Activitatea profesional# desf# urat# în Anglia
• Recunoa tere interna'ional#
• Leg#tura cu 'ara
4. 11.03.2010 Bucure ti 4
Gogu (George) Constantinescu
• S-a n#scut la
Craiova, în
data de 4
ocombrie 1881
lâng# Gr#dina
Mihai Bravu.
5. 11.03.2010 Bucure ti 5
Familia lui Gogu( George)
Constantinescu
• Tat#l
• Absolvent al Facult#'ii de tiin'e
din Bucure ti, sec'ia matematic#
• Absolvent al cursurilor de
specializare de la Sorbona.
• Director al 7colii Superioare din
Craiova, actualul Colegiu Carol I,
unde a func'ionat timp de 30 de
ani.
• A scris o carte de trigonometrie
pentru licee i coli militare,
considerat# ca cea mai bun# la
vremea respectiv#
6. 11.03.2010 Bucure ti 6
Familia lui Gogu Constantinescu
• Mama - Ana ,n#scut# Roy,
de origine alsacian#
• O iubitoare de muzic# i o
pianist# des#vâr it#.
• Bunicul din partea mamei a
fost inginer
• A mo tenit de la familie
talentul pentru muzic#
(mama), matematic# (tata),
inginerie( bunic).
• 7i-a dezvoltat talentul prin
prin munc#.
7. 11.03.2010 Bucure ti 7
7coala primar#
• A urmat 7coala primar#
Obedeanu .
(P#tru Obedeanu- boier din Oltenia , ctitor de
biserici,comandant de o ti)
8. 11.03.2010 Bucure ti 8
Începuturi
• Se poveste te c#, în acea perioad#, a
construit un telefon cu ajutorul c#ruia
comunica, din dormitor, cu mama sa
aflat# la buc#t#rie sau în curte
• La început a fost un simplu sistem de
semnalizare: o sfoar# i un clopo'el.
• A citit , a experimentat i a construit un
aparat din ce în ce mai perfec'ionat.
( Bell – inventeaz# telefonul în 1876)
9. 11.03.2010 Bucure ti 9
Liceul
• 1892 - 7coala
Superioar# din
Craiova
• (Liceul Carol)
10. 11.03.2010 Bucure ti 10
Liceul
• A apucat perioada
construc'iei localului actual
al Colegiului Na'ional Carol
I, edificat între 1893 i 1895
i proiectat de arhitec'ii
Toma Dobrescu i D.
Nedelcu.
• Era dotat cu instala'ii de
înc#lzire central# i cu
instala'ii electrice..
11. 11.03.2010 Bucure ti 11
Liceul
• Biblioteca are câteva
coloane monumentale i
pictur# mural# realizat#
de Francis Tribalski.
• Biblioteca s# fie dotat# cu
mobilierul trebuincios
înc# de la începu
• Mobilierul sculptat pentru
Bibliotec# i pentru restul
înc#perilor a costat mai
mult decât cl#direa colii.
•
12. 11.03.2010 Bucure ti 12
Liceul
• 7i-a transformat camera
într-un adev#rat laborator
pentru experimente fizico-
chimice.
• A realizat o lamp#
electric# cu mercur,
alimentat# de la
acumulatori
• A realizat un calculator,
bazat pe un sistem
mecanic, care putea
realiza calcule cu pân# la
30 de cifre
13. 11.03.2010 Bucure ti 13
Sfatul tat#lui s#u:
• "Gogule, n-ai s#
ajungi nici sacagiu,
dac# nu-'i însu e ti
cultura general#,
deschiz#toare de
orizonturi pentru toate
specialit#'ile"
14. 11.03.2010 Bucure ti 14
Explica'ie
• Sacagiu- Persoan#
care aducea ap#
potabil# de la
fântânile din afara
ora ului cu “sacaua”
pentru a o vinde.
15. 11.03.2010 Bucure ti 15
!
• L-a ascultat pe tat#l
s#u:
• A ascultat-o pe mama
sa:
16. 11.03.2010 Bucure ti 16
Colegi.Întâmpl#ri
• Coleg cu Nicolae Titulescu.Întâlniri în
Anglia
• Prin anii 1897-1898 a venit la Craiova
o delega'ie din Bulgaria .
• La sfâr it, corul colii, din care f#cea
parte i Nicolae Titulescu, a cântat
imnul na'ional bulgar „Sumi Mari'a”.
La pian acompania Gogu
Constantinescu.
• La final a fost un moment de
confuzie.
• Gogu Constantinescu-prezen'# de
spirit
• Cânt# solo, la pian, “Sumi Mari'a”
17. 11.03.2010 Bucure ti 17
Studii superioare
• 1899 -1904 7coala
Na'ional# de Poduri i
7osele din Bucure ti ,
• O va termina în
1904 ca ef de
promo'ie cu cea mai
mare not# ob'inut#
pân# atunci: 18,56 ,
18. 11.03.2010 Bucure ti 18
1900.Situa'ia economic#
• Secolul XX a debutat , în Occident, cu o puternic# criz#
economic#.
• Nici România nu a fost ocolit#.
• Toate lucr#rile publice s-au sistat din lips# de fonduri.
• Proiectan'ii str#ini, la care se f#cea apel pân# atunci
cereau sume pe care Guvernul nu le putea da.
• Pentru relansare erau necesare noi solu'ii autohtone,
noi tehnologii, noi materiale de construc'ii.
• A fost un moment prielnic pentru ca betonul armat s# se
impun#, pentru ca un inginer din 'ar# s# impun# solu'ia
sa.
19. 11.03.2010 Bucure ti 19
Proiectul de absolvire
• Gogu Constantinescu
încearc# s# demonstreze, prin
proiectul de absolvire,
avantajele noilor materiale i
tehnologii i a calculat un pod
din beton armat, dup# o
metod# proprie.
• Anghel Saligny, i-a avertizat pe
elevii s#i s# nu foloseasc#
betonul , material nesigur i
chiar periculos
(
20. 11.03.2010 Bucure ti 20
Anghel Saligny
• Anghel Saligny foloseste, betonul armat
prefabricat la construc'ia silozurilor de
cereale de la Br#ila (1884-1888), Gala'i
(1889) i Constan'a.
• Teoria betonului armat, nu era bine
pus# la punct.
• Betonul armat este un material
neomogen, compozit, cu discontinuit#'i.
• Tratarea lui ca un corp elastic era înc# la
început.
21. 11.03.2010 Bucure ti 21
Betonul armat.E ecuri
• La Podol, lâng# Praga s-a construit în
1890 un pod cu deschiderea de 23
de metri dar care s-a d#râmat în
timpul probelor.
• A murit chiar organizatorul probelor,
ing. Diss.
• Podul care ducea spre „Globul
Ceresc” de la Expozi'ia Universal# din
Paris - 1900,
• Hotelul „Ursul negru ” din Basel -
1903.
22. 11.03.2010 Bucure ti 22
7ef de promo'ie... F#r# post de
inginer
• Încearc#, f#r# succes, s# ob'in#
unicul post vacant de inginer din
Bucure ti.
• Dup# insisten'e este angajat la
Ministerul Lucr#rilor Publice.
• Între 1906 i 1908 este asistentul lui
Elie Radu la 7coala Na'ional# de
Poduri i 7osele.
• Sarcina lui Gogu Constantinescu era
s# perfec'ioneze teoria betonului
armat, s# l#mureasc# problema
aderen'ei i transmiterii eforturilor de
la beton la o'el.
23. 11.03.2010 Bucure ti 23
Cultura matematic& – baz& pentru teoria
betonului armat
• Meritul lui Gogu Constantinescu este c# a elaborat o teorie corect#
a betonului armat i o metod# original# de calcul a bol'ilor încastrate
• În anul 1904 a publicat în "Buletinul Societ#'ii Politehnice", un
studiu privind calculul bol'ilor încastrate si altul asupra betonului
armat, dând solu'ii asupra transmiterii efortului de la beton la o'el
24. 11.03.2010 Bucure ti 24
Deputa'ii i Sacii cu nisip
• 1906 Camera Deputa'ilor
• S-au numit dou# comisii de
anchet# prezidate de
profesorul Davidescu i
respectiv de profesorul Ion
Ionescu.
• Solu'ia final#, practic# , a venit
tot de la Gogu Constantinescu.
• Ministrul finan'elor, Emil
Costinescu
25. 11.03.2010 Bucure ti 25
Podurile de la Lainici
• Dou# arce din beton
armat,
• Deschideri de 60 m
• Calea suspendat# cu
tiran'i.
• Era o performan'#
pentru c# nu se mai
construiser# în 'ar#
astfel de poduri.
29. 11.03.2010 Bucure ti 29
Alte Poduri peste Siret
• La Adjud
• La R#c#t#u
• La Roman
• La Dolhasca
30. 11.03.2010 Bucure ti 30
Perseveren'#
• 1910 - Moscheea din
Constan'a, construit#,
în întregime din beton
armat, a c#rei cupol#
este format# dintr-o
pânz# de beton armat
de 5 cm grosime de i
are o deschidere de
8 m ;
31. 11.03.2010 Bucure ti 31
Ministerul Lucrarilor Publice- azi
Primaria General# a Municipiului
Bucure ti
32. 11.03.2010 Bucure ti 32
Decizie
• În noiembrie 1910
pleac# în Anglia
pentru a- i pune în
aplicare ideile extrem
de îndr#zne'e
33. 11.03.2010 Bucure ti 33
Greu fara bani
• În 1913 avea 32 de ani
• În 1913 vea deja 18
Brevete de inven'ie
• În 1913 , pleac# în
America, unde se
întâlne te cu Edison care
avea atunci 66 de ani .
• Revine în Anglia
34. 11.03.2010 Bucure ti 34
Cultura muzical& - baz&
pentru teoria sonicit&+ii.
• Sonicitatea este tiin'a
transmiterii energiei
mecanice prin vibra'ii.
• Pornind de la teoria
acordurilor muzicale, a
g#sit legile pentru
transmiterea puterii
mecanice la distan'# prin
oscila'iile care se
propag# în medii continui
(lichide solide) datorit#
elasticit#'ii acestora.
35. 11.03.2010 Bucure ti 35
Teoria sonicit#'ii
Debit instantaneu
q = vxS
Viteza pistonului
vx = v sin (Rt +T0)
Debitul instantaneu
q = RrSsin (Rt +T0)
În ipoteza c# r = ct., R =
ct. , S = ct.
q = Qmax sin (Rt +T0)
Analogia dintre debit i
curentul electric
i = Imax sin (Rt +T0)
T
q
Qmax
vx
r
t
r
37. 11.03.2010 Bucure ti 37
Prima aplica'ie a sonicit#'ii
Problema- dotarea
avioanelor germane
cu mitraliere
automate
• Solu'ia – mitraliera
sonic# tip Gogu
Constantinescu
38. 11.03.2010 Bucure ti 38
Succesul
• peste 50.000 aparate
de zbor americane si
britanice au fost
dotate cu astfel de
sisteme.
39. 11.03.2010 Bucure ti 39
Succesul
• 1918, guvernul englez
i-a construit lui Gogu
Constantinescu,în West
Drayton, un laborator
pentru cercetare si
aplica'ii practice ale
sonicit#'ii, de foarte
mari dimensiuni, numit
Uzinele Sonice
40. 11.03.2010 Bucure ti 40
Alte aplicatii ale sonicit#'ii
• 1923, primul
automobil cu
schimb#tor de viteze
automat.
43. 11.03.2010 Bucure ti 43
APLICA.II ALE TEORIEI SONICIT-.II
• Transmisia între
turbina si elicea
vapoarelor pe cale
sonic# pentru
înlocuirea arborelui
mecanic
44. 11.03.2010 Bucure ti 44
APLICA.II ALE TEORIEI SONICIT-.II
• In tractiunea feroviara
- Locomotive -
inlocuirea cutiei de
viteze
47. 11.03.2010 Bucure ti 47
Recunoa tere mondial#
• Revista englez# "The
Graphic" - din 16
ianuarie 1926- îl
men'ioneaz# ca unul
din cei 17 cei mai
renumi'i oameni de
tiin'# ai lumii din
perioada 1900 - 1925
împreun# cu Einstein,
Lord Kelvin, Marconi
48. 11.03.2010 Bucure ti 48
Recuno tere-Brevete
• Anglia- 114 Brevete de inven'ie
• SUA – 45 Brevete de inven'ie
• Fran'a – 18 Brevete de inven'ie
• România – 5 Brevete de inven'ie
• Angrenajul Constantinescu este men'ionat
în Clasificarea Interna'ional# a Patentelor
(INT. Cl. F16H33/12).
50. 11.03.2010 Bucure ti 50
Leg#tura cu 'ara
• În 14 noiembrie 1919 a sus'inut conferin'a de primire în
Academia Român#.
• În decembrie 1919 'ine prima conferin'# public# despre
sonicitate i aplica'iile ei.
• A început conferin'a astfel „Este o mare bucurie pentru
mine s# pot s# fac aceast# comunicare pentru prima
oar# în public, în localul 7coalei Na'ionale de Drumuri i
7osele, în acela i amfiteatru în care am avut cinstea s#
înv#' i eu”.
• 7i-a continuat conferin'a în ianuarie 1920 în acela i loc
51. 11.03.2010 Bucure ti 51
Legatura cu 'ara.Teoria sonicit#'ii
• In 1922, Tipografia “CULTURA” din
Bucuresti tipareste Teoria
sonicit#'ei , tradusa de inginerul D.
Germani.
• In 1918 fusese tiparita in Anglia, in
limba engleza , intr-un numar limitat
de exemplare.
• Volumul din 1922 contine si textul
conferintei tinuta de Gogu
Constantinescu la Acadmia
Romana in 14 noiembrie 1919
52. 11.03.2010 Bucure ti 52
Legatura cu 'ara
• Se mai întoarce în
1933, pentru scurt
timp, din dorin'a a
aplica în 'ar#, la
locomotivele fabricate
de Uzinele Malaxa,
convertizorul de
cuplu (inven'ie prin
care se înlocuiau
cutiile de vitez#).
53. 11.03.2010 Bucure ti 53
Legatura cu 'ara
• În 1956 a fost invitat
la o întâlnire cu to'i
colegii de coal# de
la Craiova dar nu a
putut s# participe din
cauza s#n#t#'ii.
54. 11.03.2010 Bucure ti 54
Ambasador al României
• În 1957 , toamna, academicianul Aurel
Bele a participat la Congresul de
geotehnic# i funda'ii din Londra.
• I-a f#cut o vizit# lui Gogu Constantinescu
la re edin'a sa situat# pe malul lacului
Coniston.
• La întoarcerea în 'ar# a 'inut mai multe
conferin'e
• Academia Român# în data de 5 mai 1958:
„ Ca român, cu sufletul i cu gândul, se
trude te s# fac# cunoscut str#in#t#'ii geniul
i arta poporului român, realiz#rile i
aportul pe care poporul român îl poate
aduce tiin'ei, culturii i progresului
general”.
55. 11.03.2010 Bucure ti 55
Onoruri române ti
• 1961 (între 8
septembrie si 8
octombrie), în vârsta
de 80 de ani,
56. 11.03.2010 Bucure ti 56
Onoruri române ti
Diploma de Doctor
Honoris Causa
acordat#
Universitatea
Politehnica Bucuresti
(fosta 7coala
Na'ional# de Poduri i
7osele,
58. 11.03.2010 Bucure ti 58
Legatura cu 'ara
• În vizit# la Institutul de Studii i Cercet#ri
Hidrotehnice
• Standul experimental de cercet#ri
sonice, unde inventatorul Ion St. Basgan
îi prezint# una dintre inven'iile care
foloseau teoria sonicit#'ii.
• Conceput# între 1930-1934, aceast#
inven'ie avea s# realizeze, în premier#
absolut#, transmiterea energiei sonice
create la suprafa'#, prin garnitura de
forare, la sap#, punând sapa s# oscileze
în sus i în jos (far# a ridica garnitura de
forare), astfel ca ea s# cad# pe vertical#,
cu o frecven'# stabilit#, s#pând g#uri
nedeviate.
59. 11.03.2010 Bucure ti 59
La Craiova în 1961
• Viziteaz# i 7coala unde
reg#se te fonograful lui Edison
cu care lucrare ca elev.
• Istoria spune c# l-a mângâiat
mult# vreme, vrând, parc#, s#
retr#iasc# to'ii anii de colar.
• A scris în carea de onoare .
• S-a fotografita cu elevii i
profesorii colii.
60. 11.03.2010 Bucure ti 60
12 decembrie 1965
• S-a stins din via'# la
12 decembrie 1965 i
este înmormântat în
curtea bisericii din
Lowick, la sud de
Lacul Coniston,
Anglia.
61. 11.03.2010 Bucure ti 61
Gogu Constantinescu-mereu
prezent
• Ideile de avangard#
ale lui Gogu
Constantinescu, dup#
mai bine de 100 de
ani, sunt reluate de
cercet#torii care
încearc# tratarea
cancerului i a altor
boli grave prin
intermediul vibra'iilor.
12.02.2010 Chi in#u 65
62. 11.03.2010 Bucure ti 62
GOGU CONSTANTINESCU-MEREU PREZENT
• Muzeul tehnicii din
Bucure ti , g#zduie te
mai multe machete ale
inven'iilor lui Gogu
Constantinescu .
• Liceul Carol I din Craiova-
• C#r'i despre Gogu
Constantinescu
• Conferin+e despre
Gogu Constantinescu
