Denne præsentation gav jeg til et lederseminar hos Toastmasters i Skandinavien. Den giver et bud på hvordan webkommunikation er anderledes i forhold til almindelig skriftlig og mundtlig kommunikation.

1. Good web design

2. •80% starts problem
solving searching on
Google.

3. How often to you find something useful on Google?

4. Web Psychology
8 sec to make an
impression

5. Did you ever order
a book online?

6. Maersk CEO: “Booking a container should be as easy as
ordering a book on Amazon.com”

7. Most websites fail

8. What we want on the internet
1. Find things on Google
2. Be impressed by what we
see.
3. Sign up and make contact.

9. Keep It Simple Stupid (KISS)
• How to impress:
• People don’t read the web page.
They look for words that relate to
what they are searching for.

10. A simple pitch
• What do you do?
• What problem do you solve?
• How are you different?
• Why should I care, and spend
time on it?

11. Steve Jobs and Aristotle
• Tell a story that awakes your audience.
• Bring up a problem or ask a question that
needs to be solved or answered.
• Present your solution to the problem.
• Describe the advantages by following your
solution.
• Put the audiences “call-to-action” into words:
“sign up”, “buy now”, etc.

12. • Look at the next page for 8 sec.
• What you think it was?
• Your first impression
• What you would click on next?

13. Taking leadership and setting direction
A club officer is an individual who volunteers to participate in a leadership role at
the club level. A major objective of a club officer is to ensure that each club member
feels his or her Toastmasters experience is worthwhile. By applying leadership
techniques, a club officer makes sure the atmosphere of the club is conducive for its
members to grow in both their personal and vocational goals through the
Toastmasters educational program.
A central element of this summer training is going over the individual officer roles.
There will also be entries on how to use easy-Speak for effective club management;
inspiration on starting new clubs and how - and why - to achieve DCP. In short
Please remember that to reach distinguished level for your club, you must send 4
officers or more. You are most welcome to invite general club members who are
curious to learn more about what it takes to become a club officer.

14. Rewrite the same content
Management Education Program [title]
Toastmasters is offering exclusive management education.
[what we do]
Do you want to be a leader who can inspire and engage
your organization? [the problem]
Then we have gathered some of the best experts in
volunteer management. [how we are different]
And we focus on your personal development as a leader.
[why you should care]

15. The final result…
• Toastmasters is offering an exclusiveProgram education.
Management Education management
• DoToastmasters beoffering an exclusive management education.
you want to is a leader who can inspire and engage your
organization? Then weleader gatheredinspire of the best your
Do you want to be a have who can some and engage
organization? Then we have gathered some of the best
experts in volunteer management.
experts in volunteer management.
• And we focus on your personal development as a leader.
And we focus on your personal development as a leader.
More details..
More details.. Sign up now!
Sign up now!

16. Conclusion
• Title should use words that are easy to find.
• Think in very short sentences:
• What you do?
• The problem?
• Your solution?
• Why the reader should care?
• Have a clear “Call to action”