"Building a Sustainable Future for NiRA – The Communication & Publicity Path”Presentation @ Retreat of Executive Board of Directors (EBOD) @International Institute of Tropical Agriculture (IITA) Ibadan Friday, January 16, 2015 Remmy Nweke, Chairman Communication & Publicity Committee rnweke@nira.org.ng 08023122558, 08041000475, 08172004283

2. CommPub Presentation
@NIRA EBOD Retreat 2015
 1. Preamble
 2. Strategic Campaign Platforms
 3. Implementing Media Strategies
 4. Collaboration that works
 5. Expanding beyond Switchto.NG Initiative
 6. Upholding NiRA CommPub Policy Thrust
 7. Feedback Support from NIRA Committees
 8. Submissions

3. CommPub Presentation
@NIRA EBOD Retreat 2015
 Online – Social Media
 Print
 Radio
 TV
 eNewsletter
 etc

4. CommPub Presentation
@NIRA EBOD Retreat 2015
 1. NIRA Media College – Postponed 2014
session without alternative date
 2. Frequency - Twice a year (Beginning of
second quarter on or before AGM and first
month of last quarter, between Sept-Oct).
 3. Certificate of participation

5. CommPub Presentation
@NIRA EBOD Retreat 2015
 Structured via incentivised relationship;
 Support Media to attend/participate in NIRA
events and other industry events beginning
with local activities;
 Advertorial support through ICTMedia Corp
 Supporting industry-related events
organise/hosted by Nigeria ICTMedia

6. CommPub Presentation
@NIRA EBOD Retreat 2015
 Sustaining Switchto.NG initiative.
 Extending initiative to, at least, across six
geo-political zones nationwide before Dec’15
 Leveraging National Council on
Communication Technology (NCCT-14)
outcome
 Penetrating State Governments
 Exploring NIRA+Registrars Partnership (NRP)
like UpperLink Proposal

7. CommPub Presentation
@NIRA EBOD Retreat 2015
 “To educate and enlighten Nigerians on .NG and
create a veritable brand for .NG”
 Encouraging laudable initiatives, like NG Corps
 NG Ambassadors
 Chambers of Commerce and SME groups
 Media – Mainstream/ICTMedia

8. CommPub Presentation
@NIRA EBOD Retreat 2015
 There is need for standing committees to
avail the Communication and Publicity
committee of their potential milestones for
possible information sharing with NIRA
public.
 Consistently review communication channels
deployed for NIRA advantage.
 Reviewing feedback from stakeholders to
further enlighten the NIRA community.

9. CommPub Presentation
@NIRA EBOD Retreat 2015
 NiRA must take its relationship with ICTmedia
seriously by seeing media as a core stakeholder entity
of our community for improved enlightenment.
 NIRA must stop seeing ICTMedia/Communication as
damage control mechanism only.
 NIRA must ensure sustenance of these relationships
across board through incentivised model to project
NIRA and its activities in good light, most of the
times.
 Updating ICTMedia – (Media Roundtable with NIRA) at
least quarterly.

10. CommPub Presentation
@NIRA EBOD Retreat 2015
Thank You for Listening
Enjoy your retreat!
****&&&&****
 Remmy Nweke,
 Chairman
 Communication & Publicity Committee
 rnweke@nira.org.ng @ITRealms
 08051000475, 08172004283