The document discusses goal setting and provides keys to effective goal setting. It explains that only 3% of people have written goals but those 3% were more successful than the other 97%. It then lists four major reasons why people don't set goals: they don't realize the importance, don't know how, fear of rejection, and fear of failure. Finally, it outlines five keys to setting goals and twelve steps to achieving goals, including having desire, writing goals down clearly and specifically, setting deadlines, identifying obstacles, and backing goals up with determination.