The document outlines the 'Make Heritage Fun' initiative, which includes a global student internship program and various campaigns to promote heritage awareness through travel. Since its inception in 2014, the program has engaged over 600 participants, organized heritage runs, and received commendations from notable organizations including UNESCO. It encourages interaction with heritage sites through gamified travel challenges and events across multiple countries, fostering a deeper appreciation for cultural heritage.

2. Make Heritage Fun!
We

3.  Global Student Internship
Program
 Founded in 2014
 Over 600 participants from
more than 30 countries
 Discovery of local heritage
and emphasis on intangible
heritage
 Co-ordinated global
campaign
 Organized in more than
100 cities across 5
continents
 www.makeheritagefun.com
#makeheritagefun
 Inspires travel to UNESCO
WHS globally
 Founded in 2012
 UNESCO Approved
 Country-level Challenges
 Global Challenges
 World-renowned
bloggers, photographers and
travelers participate
 www.gounesco.com
 Heritage run-vacation series
 9 runs and over 4000
runners since 2014
 Network of partners and non-
profit heritage associations.
 2015 Manthan Award winner
in the e-Culture, Heritage &
Tourism category
 www.goheritagerun.com
Through scalable products with reach and validation across the world
WHAT WE DO: PRODUCTS

4. Our work has been commended by organizations around the world
WHO WE ARE: COMMENDATIONS
“At the outset, I would like to express my sincere appreciation for your GoUNESCO initiative.
The idea to incite people’s dialogue on heritage through a participatory on-line game is truly
creative and I would like to congratulate you upon your ingenuity to apply your IT skills for
heritage awareness raising, as much as your dedication to support the UNESCO cause. “
Shigeru Aoyagi
Director and UNESCO Representative to Bhutan, Maldives, India and Sri Lanka
UNESCO-Welterbestätten besuchen und die Eindrücke über soziale Medien teilen – mit dieser Idee
möchte die Initiative "GoUNESCO" das Welterbe für junge Menschen attraktiv machen. Internationale
Studierende des Masterstudiengangs "World Heritage Studies" an der BTU Cottbus unterstützen eine
Internetplattform, auf der Reiselustige ihre Besuche von Welterbestätten dokumentieren und sich
online Reiseherausforderungen stellen können.
Source: GoUNESCO – Reisen zu Welterbestätten
The German National
Commission for UNESCO
commends the
GoUNESCO Travel
Challenges in April 2014
The UNESCO New Delhi
Office commends
GoUNESCO in March
2014.
We became a partner of
The EU Heritage Tour – a
project co-financed by The
European Union in 2014.
See also: EU Heritage Tour

5. … and back home in India too.
WHO WE ARE: COMMENDATIONS
About Manthan Awards: The Manthan Award is given
by the Digital Empowerment Foundation to discover,
recognize and honour the best use of ICT and digital
tools for developmental purposes. The Award was
launched on 10th October 2004 in partnership with
World Summit Award, Department of Information
Technology, Govt. of India, and various other
stakeholders engaged in promoting digital inclusiveness
for development in the whole of South Asia & the Asia
Pacific region.
In December 2015, Go Heritage Run was awarded the Manthan Award in the e-Culture, Heritage and Tourism
category.

6. We have established new standards in both heritage and running sectors.
WHO WE ARE: COMMENDATIONS
3 of our 6 runs in 2015 were listed as the most
scenic in India by Conde Nast Traveller.
Our experience in motivating different audiences
into travelling to heritage sites is extensive.

7. We have established new standards in both heritage and running sectors.
WHO WE ARE: COMMENDATIONS
Our commitment to the destinations is unparalleled and our runs are our runs are public events loved
by one and all.

8. Our partners include some of the world’s most reputed organizations and
companies.
WHO WE ARE: PARTNERS
Other Orgs
Government
Corporates
Kapil Group
INTACH
Heritage Orgs
IHCN Kakatiya Trust Eternal Mewar
ASI
Rotary
International
UNESCO

9. GoUNESCO Travel Challenges started in 2014, thousands of participants now
HOW DOES IT WORK?: TRAVEL CHALLENGES
IMPACT:
 3000+ travellers, ~650 World Heritage Sites visited, 2000 travel proofs and 14000+ photos uploaded
 Support from 4 UNESCO World Heritage Sites in UK, Archaeological Survey of India
OBJECTIVE
AUDIENCE
PROCEDURE
Visit World heritage Sites in a country/across the world.
Independent travellers, bloggers, heritage enthusiasts.
Visit a site, upload photo and share experiences on gounesco.com.
INCENTIVE
Gamified challenges – points for each travel proof, winners
announced at end of the year.

10. 6 Months of awareness and engagement with heritage
HOW DOES IT WORK?: STUDENT INTERNSHIP PROGRAM
IMPACT:
 600+ students from 30+ countries since January 2014
 More than 500 article submissions about tangible, intangible, built heritage, performing arts and
puzzles, games on heritage
OBJECTIVE
AUDIENCE
PROCEDURE
Heritage awareness through fun tasks – online, on-ground research.
Undergrad and post-grad students from across the world.
6 month program, entry through an application process. Tasks follow
monthly themes, submit on gounesco.com, points for each task.
INCENTIVE
Participation Certificate for eligible students, international network,
leadership opportunities.

11. Go Heritage Runs are a travel inspiration, encouraging travel to heritage sites
HOW DOES IT WORK?: GO HERITAGE RUNS
IMPACT:
 Travel + Heritage + Fitness (#runvacations) for 4000+ runners through 10 runs (till April 2016) at 6
destinations.
 Medal arts/crafts used – Bidri, Lambani embroidery, Cheriyal painting, Toda embroidery, Udaipur miniature
paintings.
OBJECTIVE
AUDIENCE
PROCEDURE
Encourage travel to heritage sites and experience them on foot.
Amateur runners, beginners, students, heritage enthusiasts in metros
and at run destination.
Runs organized on Sundays, runner organizes travel and
accommodation with GHR helping with suggestions and participates.
INCENTIVE
Finisher certificate, t-shirt, medal customized and themed on local
art/craft. Unforgettable local experiences. Scenic run-vacations.

12. #makeheritagefun events is a global, heritage engagement campaign
HOW DOES IT WORK?: GO HERITAGE RUNS
IMPACT:
 Events organized in 100+ cities in 30+ countries across 5 continents in latest edition (March 2016)
 School children, college students, heritage enthusiasts
 Wide range of activities – treasure hunts, quiz, heritage walks, painting competitions, costumed visits.
OBJECTIVE
AUDIENCE
PROCEDURE
Initiate conversations about heritage – both online and offline.
Laypersons and experts interested in heritage.
Volunteer plan and organize event in a city. GoUNESCO coordinates
and supports. Participants to Explore, Document and Share at event
INCENTIVE Ownership of event, participate in a global effort.

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